How do I fix 'Self Referrals' issue in Google Analytics?

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Hi,

I've been facing 'Self Referrals' issue in Google Analytics since long now.

Alot of experts have suggested that I should filter the traffic through 'Referral Exclusion List', however, I wouldn't prefer doing it.

I'd like to know the reason what causes 'Self Referrals' exactly?

Below are few points that I'd like to highlight so you could suggest a solution accordingly:

1) I am using Google tag manager

2) All the pages on the website contains GTM code

3) Website have many sub domains but each sub domain have separate GTM code

Looking forward to the solution.

Regards,
Kushal
#analytics #elf #fix #google #issue #referrals

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