23 {{ upvoteCount | shortNum }}
23 {{ upvoteCount | shortNum }}

Selling Expensive Items Online

by Munyez
19 replies
Hey guys,

I had a question on how to sell high ticket items online.
I have a few scooters in stock and would like to sell them through advertising (Facebook, Adwords and etc).
We also have a local shop where people can test the item (test drive)

I was thinking of advertising the test drive and then selling the here....
What do you guys think? Anybody has experience with smtg like this?

Cheers!

The Scooter:
#expensive #items #online #selling
  • Profile picture of the author hannahlist
    Any PPC ad platform with LOCALIZATION features should help you.

    I would focus on advertising through a video landing page though.
    Signature
    {{ DiscussionBoard.errors[10227764].message }}
  • Profile picture of the author expressg
    Agreed, highly targeted ppc platforms to a video landing page. I would also include a free guide or report on your product of some sort as an exit pop offer so you can follow up. A report on features, performance, capabilities, etc etc
    Signature
    - IM All Day -
    {{ DiscussionBoard.errors[10227785].message }}
  • Profile picture of the author nlanda
    You could do a video Facebook ad that links to your landing page. Offer a free guide/report for the optin, then email your optins with your offer.
    {{ DiscussionBoard.errors[10228007].message }}
    • Profile picture of the author Steve B
      Don't just advertise to locals. You still need to target your audience.

      Market to locals that want to buy a scooter.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[10228013].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by Munyez View Post

    Hey guys,

    I had a question on how to sell high ticket items online.
    I have a few scooters in stock and would like to sell them through advertising (Facebook, Adwords and etc).
    We also have a local shop where people can test the item (test drive)

    I was thinking of advertising the test drive and then selling the here....
    What do you guys think? Anybody has experience with smtg like this?

    Cheers!
    When you say scooters, do you mean mobility scooters or moped-type vehicles?

    There's a lot of established competition for either. And I'll bet they can sell them at a lower price. The question is, what do YOU have to offer in addition that makes it worth the customer's while to visit you?

    It could be as simple as getting in front of the audience when they're ready to buy...but there's not much barrier to entry in that case, is there.

    Who is making the buying decision? If we're talking mobility scooters, is it the elderly user, or their 40-something son or daughter?

    What happens just before they realize they have to buy?

    Where do they look? What if they don't look online?

    You have to find out more about your target market and how they make buying decisions before you figure out how to advertise.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[10228120].message }}
  • Profile picture of the author objectiveman
    You can do a video review on youtube and link to the site where you sell the items.
    Signature
    What to write in your emails.
    How to start an email marketing campaign.
    {{ DiscussionBoard.errors[10228711].message }}
  • Profile picture of the author TheZafraGroup
    I'd say PPC would be great. You can shoot a video and boost the post. You can then laser-target your audience. It would also help if you're creating content. You can shoot videos or do blogs about anything related to scooters.
    {{ DiscussionBoard.errors[10228721].message }}
  • Profile picture of the author Munyez
    Thanks for all the great input fellas!
    The scooter I am selling is called "two wheeled self balancing scooter".
    It's a new trending item that I want to sell to mostly 15-30 age group.

    I guess I can do PPC and then lead them to a video landing page.
    What I am thinking though is offering a free test drive for 15-20 minutes and then selling them face-to-face.
    What do you guys think?

    Image of scooter:
    http://i.ytimg.com/vi/9G4yiO1Cmv4/maxresdefault.jpg
    {{ DiscussionBoard.errors[10229283].message }}
  • Profile picture of the author Munyez
    I targeted 3 age groups (15-20) ; (20-25) and (25-30) with interests in ""Extreme sports" and "cycling"

    FYI: 25 czech korunas is 1 US dollar

    These are results



    {{ DiscussionBoard.errors[10229288].message }}
    • Profile picture of the author Silentkiller1
      Originally Posted by Munyez View Post

      I targeted 3 age groups (15-20) ; (20-25) and (25-30) with interests in ""Extreme sports" and "cycling"

      FYI: 25 czech korunas is 1 US dollar

      These are results



      You got good CTR. Any sales?
      Signature
      {{ DiscussionBoard.errors[10229337].message }}
  • Profile picture of the author Munyez
    Nope.
    But the Landing Page sucks, I will be working on it with my team.
    We will probably shoot a video and invite them to come by and test it in our Store.
    I don't see a 500 dollar iteam selling through Facebook ads...

    Is it possible?
    {{ DiscussionBoard.errors[10229700].message }}
    • Profile picture of the author Jason Kanigan
      Originally Posted by Munyez View Post

      Nope.
      But the Landing Page sucks, I will be working on it with my team.
      We will probably shoot a video and invite them to come by and test it in our Store.
      I don't see a 500 dollar iteam selling through Facebook ads...

      Is it possible?
      People buy cars online.

      You're SORTING for those people who want this thing and are comfortable buying online.

      Which means you need more info than product stats. You need reviews. Testimonials from people who have bought from you. They ordered this product, and they got it, and it worked. Doesn't have to be this specific product, but you have to demonstrate reliable delivery of a good quality product.

      You are not your buyer. It may take many, many repetitions for this to sink in, but when it does you'll know a genuine "secret".
      Signature
      >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

      >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
      {{ DiscussionBoard.errors[10229862].message }}
      • Profile picture of the author Munyez
        Originally Posted by Jason Kanigan View Post

        People buy cars online.

        You're SORTING for those people who want this thing and are comfortable buying online.

        Which means you need more info than product stats. You need reviews. Testimonials from people who have bought from you. They ordered this product, and they got it, and it worked. Doesn't have to be this specific product, but you have to demonstrate reliable delivery of a good quality product.

        You are not your buyer. It may take many, many repetitions for this to sink in, but when it does you'll know a genuine "secret".
        I have never though of it this way, thanks for the input!

        We will now be working on the landing page (Leadpages, videos, testimonials and etc).
        Some of my ads got CTR of close to 5% which I guess is good enough.

        Any more input is welcome (in case something was missed)
        Much Love WF!
        {{ DiscussionBoard.errors[10230111].message }}
  • Profile picture of the author ldiaz117
    LP is very important...I am promoting a product in the $700-800 range and I am simply doing SEO at the moment. Some Pinterest too.
    Signature
    {{ DiscussionBoard.errors[10229852].message }}
  • Profile picture of the author stevefox88
    Nice scooters, good luck on your sales! Keep it up
    Signature

    Give Up? Do it now so that you regret later

    {{ DiscussionBoard.errors[10229906].message }}
  • Profile picture of the author discrat
    Originally Posted by Munyez View Post

    Hey guys,

    I had a question on how to sell high ticket items online.
    I have a few scooters in stock and would like to sell them through advertising (Facebook, Adwords and etc).
    We also have a local shop where people can test the item (test drive)

    I was thinking of advertising the test drive and then selling the here....
    What do you guys think? Anybody has experience with smtg like this?

    Cheers!
    I am in the Mobility Products Niche and if this Mobility Scooters you are in its a good field.

    And the possibilities are endless especially now with the
    onslaught of the baby boomers getting old



    - Robert Andrew
    {{ DiscussionBoard.errors[10230117].message }}
  • Profile picture of the author Randall Magwood
    You could probably get some good money off of Ebay with your scooters. Also I would list them up for sale on Craigslist. And on top of that, would create some videos of the scooters, you test driving them, and put them on Youtube and lead the traffic back to your Ebay/Craigslist/contact page to get the order.
    Signature
    ==>> Free book reveals make money with affiliate marketing
    {{ DiscussionBoard.errors[10230325].message }}
    • Profile picture of the author Munyez
      Originally Posted by Randall Magwood View Post

      You could probably get some good money off of Ebay with your scooters. Also I would list them up for sale on Craigslist. And on top of that, would create some videos of the scooters, you test driving them, and put them on Youtube and lead the traffic back to your Ebay/Craigslist/contact page to get the order.

      I am in Czech Republic, so not Graig list over here haha
      {{ DiscussionBoard.errors[10231273].message }}

Trending Topics