Conversion Rate Optimisation (CRO) tools

Hey everyone, once in a while I get asked by my clients to create some list of tools they can use so I look at the profiles, target audience, their abilities and budget and then offer some tools. Recently we have been working on some conversion rate optimisation CRO tools and here is a very small list of what I suggest to my clients.

And here is the list, although there are many other tools, remember here is the list which requires only a small investment, it is easy to implement and manage and also has good results:

Analytical tools:
Google analytics: Do I even need talk about how helpful is the data gathered from Google analytics?

Crazyegg: You can read my complete write up about Crazyegg on my blog, it is a very useful tool that tracks your visitors’ mouse. The insight gained from these reports are priceless.

User trust:
Shopper Approve: No doubt that you need to capture trust of your visitors, one of the tested methods is to have your actual paying customers, review you and provide testimonials . Shopper Approved is one of the tools we are using to capture customer ratings and reviews. Read more about it on my blog.

On-site tools:
Pop-ups: A very good tool to capture attention of visitors, especially if they are leaving the website. But remember there must be a balance, too many pop-ups are annoying and have reverse effects.

Hellobar: Somehow similar to the pop-up but instead of disturbing the visitors’ experience, it is a bar that stays on top or bottom of the page. It is especially good for capturing details of visitors.

Floating buttons: Floating buttons are used for social media share, contact forms or even downloads. They stick to the page and help guiding visitors to completing goals.