How Well Known A Marketer Do You Want To Be?
amusing, but there is this one person who goes to a good number of my
articles at EZA and gives them 1 star ratings. Now, I'm no Hemmingway, but
1 star? Doubtful they're that bad when I'll occasionally get somebody come
by and give me a decent rating.
But that's not the point.
Some people may look to read one of these articles, see they're rated 1 star
and not read them because they'll believe they are not helpful. This in turn
could mean the difference between me getting an opt in and not and
eventually making a sale.
But that's not the point either.
This IS.
As you get higher up the food chain, people are going to start taking pot
shots at you any way they can. They may not be customers but
competitors trying to discredit you. Hey, it happens...we all know this.
Point is (I'm finally getting to it) I sometimes wonder if I'd be better off
if my name wasn't getting around. I'm certainly no Frank Kern, John Reese
or Mike Filsaime, but I'm no John Doe either and I'm starting to realize that.
I find it an uncomfortable feeling. I didn't start getting stalkers at EZA
until I had around 20,000 pages about me over at Google. Until then, any
ratings I got on my articles were earned, and no, not all of them were 5
star gems, but it became quite obvious that I have a stalker intent on
damaging my credibility.
There is a trade off between anonymity and fame. I honestly don't know
which is more desirable anymore. Yeah, the money is nice, but seeing
people taking pot shots at you is not so nice. I admit, I don't particularly
enjoy it. Which one of us would?
And the reason I know it's somebody taking shots is because this doesn't
happen with any of my alias author names. Only articles written under my
real name.
Anyway, how do you feel about the whole "fame" thing?
If you're not there yet, do you really want it?
If you are there, or getting there, do you enjoy it all?
Are there parts of it you can do without? And mind you, I haven't even
touched on all the people who send you inane emails asking you for JVs
and whatever. I don't mind a professional approach, but some of these
emails are as lame as you can imagine. I mean heck, they don't even have
the courtesy to spell my name right.
Ultimately, this isn't a big deal. Yeah, it's annoying but as long as I don't
wake up one day and find that my sales have dropped to zero because
somebody went on an all out campaign to discredit me, I'm cool with it.
But at what point won't I be?
At what point won't YOU be?
Have you ever really thought about this?
I'd love to hear from people at both ends of the spectrum.
Come on John Reese...what's it REALLY like to be a star?
nothing to see here.
Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
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Brian Rooney, CEO
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