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Has Anyone Ever tried Solo Emails???

by DrFresh
22 replies
I'm just wondering if anyone has experience with email marketing.. Not with your own list, but by paying for a solo email..

My main question is.. what's the average CTR for email?

If I pay for a solo email.. to be sent to a 2million subscriber double optin list (not spam, goes into their inbox).. how many clickthrus to my landing page should I expect?

For 2,000,000 emails hopefully I'll get at least 20,000 visitors (1%ctr).. and my offers convert at 1 in 45 or better from the sales page... so 444 conversions...
#emails #solo
  • Profile picture of the author Adrian Jock
    Originally Posted by DrFresh View Post

    My main question is.. what's the average CTR for email?
    CTR depends very much on YOUR subject line, on YOUR ad copy, and it also depends very much on how well YOU choose the publisher of your solo ad (if his newsletter or whatever it is matches the topic of the product/service you plan to promote).

    Originally Posted by DrFresh View Post

    If I pay for a solo email.. to be sent to a 2million subscriber double optin list (not spam, goes into their inbox).. how many clickthrus to my landing page should I expect?
    1) 2 million subscribers sounds more like an useless email blaster or like a scammer.

    If it's not an email blaster nor a scammer, then you should pay a LOT of money for such solo ad. If your advertising campaign is not very well prepared are you ready to lose a LOT of money?

    2) How do you know that the solo email goes into their Inbox? If the list is double opt-in it does NOT automatically mean that all emails go to the Inboxes.

    Originally Posted by DrFresh View Post

    For 2,000,000 emails hopefully I'll get at least 20,000 visitors (1%ctr).. and my offers convert at 1 in 45 or better from the sales page... so 444 conversions...
    I'm afraid you're dreaming! Email marketing is not a simple math formula
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  • Profile picture of the author Steve Peters Benn
    Hey Dr Fresh,

    I use Solo mails all the time, but you need to be careful as there are a lot of scammers out there.
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  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
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    • Profile picture of the author Robyn8243
      Solo ads can be effective but I don't think you can count on any formula.

      Many factors need to be considered (as mentioned in a previous post) plus
      including how often the list owner sends emails to their list, and their relationship with that list.

      Some list owners send several emails every day and are constantly
      recommending the next best thing to the point of zero credibility.

      Based on your description: numbers, promises of delivery into inbox, etc.
      I can probably guess who is making you that offer. Regardless, it sounds like
      someone who might be constantly bombarding their list with adverts...not usually a good bet for effective solo emails.

      Before you choose to send a solo email, it is good idea to sign up for that person's list yourself to see how they treat their list.

      Robyn
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      • Profile picture of the author DrFresh
        Thanks for the replies... It's actually a popular newsletter. If you typed in "solo emails" in google you wouldn't find it.. Solo email is just one of their options for advertising with them. So their site isn't dedicated to making money off of advertisers.. Thats how I know they're legit.. and they're recommended by a well known IM'er

        I've looked into a couple of others too.. directmarketingoptin dot com looks like it could be alright.. 50 bucks for 300,000 emails.. I might try them out too..
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        • Profile picture of the author Adrian Jock
          Originally Posted by DrFresh View Post

          I've looked into a couple of others too.. directmarketingoptin dot com looks like it could be alright.
          When a new website shows a "too good to be true offer" you should be more than carefullly.

          =================================
          2,000,000 recipients ($179)
          An extremly cost-effective campaign.
          Spend Less - Make More! Plus we will
          double your order at no extra cost.
          =================================

          So ... $179 for 4 milllions recipients? Hmmm ... Really? :rolleyes:

          Did you check "About Us" page to see who they are? "About Us" is actually "About Email Marketing" where they say "We email your
          ad to 300,000+ recipients on the Internet" (they forgot about millions )

          Did you see what type of testimonials they proudly present? All of them signed by "well known" marketers like "David from New York", etc.

          Did you read the FAQ? There you'll see this "smart" thing:

          ==================================
          What's the "From" Name and Email Address that appear in the emails?
          The "From" name is normally the customers company name.
          ==================================

          Do you know what a normal person does when she/he receives an email from a person she/he never heard about and never subscribed to his newsletter? She/he clicks the button "This is SPAM".

          And so on ...

          Take care, don't jump on any offer without opening wide your eyes Since you seem not very experienced (no offence), actually I recommend you to forget about solo emails ... This was just a friendly piece of advice ... (Don't like it? No prob. Just pretend this post doesn't exist )
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        • Profile picture of the author Mitch Miller
          Originally Posted by DrFresh View Post

          Thats how I know they're legit.. and they're recommended by a well known IM'er
          Oh hell, why didn't you just say that to begin with? I am sure you are good to go with it then.
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  • Profile picture of the author designstd.com
    never tried it , but willing too if anyone knows a good one .
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  • Profile picture of the author Preben Frenning
    Think of it this way... Why wouldn't they just promote related affiliate products themself and make LOADS from it, if they have their own HUGE list?

    And if you are able to purchase solo ads, prepare to pay a lot for a tiny list if you want any response at all.

    I haven't done this myself, but I've heard that works better.
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  • Profile picture of the author lilhay
    Solo emails are good. I use a few trusted sources. Be sure you email ad copy is good and compells them to take action to buy your product.
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  • Profile picture of the author myob
    Originally Posted by DrFresh View Post

    I'm just wondering if anyone has experience with email marketing.. Not with your own list, but by paying for a solo email..

    My main question is.. what's the average CTR for email?

    If I pay for a solo email.. to be sent to a 2million subscriber double optin list (not spam, goes into their inbox).. how many clickthrus to my landing page should I expect?

    For 2,000,000 emails hopefully I'll get at least 20,000 visitors (1%ctr).. and my offers convert at 1 in 45 or better from the sales page... so 444 conversions...
    With that kind of list, which is highly untargeted, your visitor percentage can be off by a factor of 100 fold or even more. I frequently use and sell solo ads, and can tell pretty readily you will most likely not get any sales if even any conversions at all from your landing page. Even if legitimate, there is no way any list that size is targeted for anything. For best results, try some of the ezines that are more targeted within your niche. Even a list of 1,000 targeted subscribers is far more effective than a 2 million crapshoot.
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  • Profile picture of the author SeanSupplee
    SCAM! Any program saying they will send out an email to a list of 3,000,000 subscribers for $50 is a total scam. I would put a price tag on a list such as that at over a million dollars if it was truly effective.
    Save your money and don't bother all those emails are so spammed no one will act on your email. If they can offer it to you for $50 just imagine how many others have already sent an email to them and how old are the email addresses on that list. It would take years to create a list of that size with a powerful army of web sites. And all that work for you to take advantage of it for just $50 lol makes me laugh hard total scam
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    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
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  • Profile picture of the author JAIDEEP2959
    Solo ad placement is very important.

    If solo ad is placed at the top of the page, it will get high CTR.

    If placed at bottom, it will result in low CTR.

    However 0.50% CTR seems achievable for me.

    I have seen many ads on nytimes.com getting around 0.50% CTR from traffic around 500k.
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    • Profile picture of the author Adrian Jock
      Originally Posted by JAIDEEP2959 View Post

      Solo ad placement is very important.

      If solo ad is placed at the top of the page, it will get high CTR.

      If placed at bottom, it will result in low CTR.
      Solo ads are not placed at the top or at the bottom of a page ... You don't know what a solo ad is, do you?

      A solo ad is an advertisement sent by EMAIL; one email message contains only ONE SINGLE ad (that's why is called SOLO ad) and no other info (such as articles, resources, etc) other than some minimum info from the sender (such as unsubscription info).
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      • Profile picture of the author JAIDEEP2959
        Oh sorry, I misunderstood it as ad in newsletters.

        Thanks for pointing out.

        Originally Posted by ezine ads View Post

        Solo ads are not placed at the top or at the bottom of a page ... You don't know what a solo ad is, do you?

        A solo ad is an advertisement sent by EMAIL; one email message contains only ONE SINGLE ad (that's why is called SOLO ad) and no other info (such as articles, resources, etc) other than some minimum info from the sender (such as unsubscription info).
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        • Profile picture of the author Adrian Jock
          Originally Posted by JAIDEEP2959 View Post

          Oh sorry, I misunderstood it as ad in newsletters.
          There are 4 types of newsletter ads (ezine ads): sponsor ads (top, middle, bottom), classified ads, banner ads (only in HTML newsletters) and ... solo ads.

          Sponsor ads, classified ads and banner ads are published in the newsletter itself. The solo ads are sent as separate issues.
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  • Profile picture of the author Fabian Tan
    There are several solo ad services that work a treat.

    I'll give you a clue - look out for safelist services and list builder exchanges. They usually offer solo ad services for $50-$100.

    The deal here is that you get to email to the CONTACT emails of the people who are using the safelist services and list builders.

    Other deals let you mail out to the entire list builder list.

    Typically, even if you are a paid member of a list builder exchange, you can only mail out to 3000-5000 members every 2 or 3 days. That gets a pretty decent response.

    With a solo ad, you can actually mail out to the ENTIRE list. That means mailing out to 10,000-50,000 members, several times the response of a mailing even as a paid member.

    It's a fast, cost-effective and efficient way to get leads.

    Fabian
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