Where should I concentrate my marketing efforts on?

kimothy777 · 08-03-2009, 09:14 PM

I'm getting a bit mixed up with my web sites. I have an ebook site mychildcanbehave dot com. I have a membership site yourchildcanbehave dot com. I have a blog parentwithpassion dot com. I also have a site selling physical CDs mysleepingangel dot com. These are all the child behavior/discipline niche.

I'm just getting a bit mixed up with my marketing efforts as things kind of cross over and I want to make sure that I am doing the right things.

I write in my blog most days and often point to my membership site or my ebook site. Sometimes I point to my physical CDs site. It varies. When I submit articles through ezine articles I usually give my membership site but sometimes my ebook site.

When I do traffic geyser videos I do a mixture. I am wondering if I am doing the wrong thing because I am always wondering "where should I point people today?" To date, there is no way that the sites link to each other but when people get on my mailing list for the ebook or the membership site the list is the same.

Does anyone else have this issue? Just wondering if I should be doing anything different in my marketing?

wbakhos · 08-03-2009, 09:21 PM

It doesn't sound like your doing anything wrong... its just a lack of focus.

Personally I focus on one thing.. get really good at it.. get great SEO, understand performing keywords until the site is a Juggernaut.

Then I move on and build another.

it sounds like you have a lack of focus and you kinda want to get traffic for three sites so you dib and dab.

Maybe spend the next month focusing on one with your article marketing, social bookmark those articles, backlink and work on site seo. Measure measure measure, test, measure and build that and then once its charging you can rinse and repeat for the other.

I found when i dibble and dabble.. i get likewise results.

You can always be general with your blog.. but maybe try the above for each site and see how it goes.

PS: Separate those lists... been as granular as you can... you may want to send mail outs for the membership site but realise you got the ebook people as well. If you want to send a mass one out just send it to all the list groups.. but I definitely wouldn't recommend mixing them all up.

Remember these are my opinions but I'd thought I'd share regardless.

Cheers
Will

Launder · 08-03-2009, 09:30 PM

This is where I may have the same issue. It is so easy to fall off track or to stretch yourself too thin trying to cover all bases when in reality you only need to focus on that one thing that you feel will be successful.

Daniel Deegan · 08-03-2009, 09:48 PM

What you need to do is take some time out and map out how you want your sales funnel to work. In most cases all your traffic should flow to a single source which would be high value freebie followed by an opt-in list. Honestly your wasting your traffic and resources by sending people to all these different places and pages.

If the products are very different from one another create separate landing pages to funnel traffic to that is tailored to each specific offer. So for example if the article your writing is most relevant to your cd's send them to an optin page with a audio sample or free single track...something of value.

Personally I would not force the optin for the first freebie. Give it to them outright but make it in 2 parts. After the first part you offer them the second part for opting in.

Then you would probably offer a low cost front end product and then maybe upsell/oto to your membership site. Or better yet you could tie the products together and offer your low cost front end product with a free trial to your membership site.

FifthDimension5 · 08-03-2009, 09:57 PM

There's nothing wrong in what you are doing at present, but you would need the ability to test the destination of the traffic being generated by the articles - does it go to the membership site or to the blog site, armed with that information, you can more effectively decide whether to upsell or offer a free sample to your list.

08-03-2009, 09:14 PM	#1
kimothy777 HyperActive Warrior Join Date: Jun 2009 Location: Sunshine Coast, Queensland, Australia Posts: 151 Thanks: 84 Thanked 7 Times in 7 Posts	Where should I concentrate my marketing efforts on? I'm getting a bit mixed up with my web sites. I have an ebook site mychildcanbehave dot com. I have a membership site yourchildcanbehave dot com. I have a blog parentwithpassion dot com. I also have a site selling physical CDs mysleepingangel dot com. These are all the child behavior/discipline niche. I'm just getting a bit mixed up with my marketing efforts as things kind of cross over and I want to make sure that I am doing the right things. I write in my blog most days and often point to my membership site or my ebook site. Sometimes I point to my physical CDs site. It varies. When I submit articles through ezine articles I usually give my membership site but sometimes my ebook site. When I do traffic geyser videos I do a mixture. I am wondering if I am doing the wrong thing because I am always wondering "where should I point people today?" To date, there is no way that the sites link to each other but when people get on my mailing list for the ebook or the membership site the list is the same. Does anyone else have this issue? Just wondering if I should be doing anything different in my marketing?
	Just here to learn and contribute

08-03-2009, 09:21 PM	#2
wbakhos HyperActive Warrior War Room Member Join Date: Apr 2009 Posts: 180 Thanks: 18 Thanked 33 Times in 24 Posts	Re: Where should I concentrate my marketing efforts on? It doesn't sound like your doing anything wrong... its just a lack of focus. Personally I focus on one thing.. get really good at it.. get great SEO, understand performing keywords until the site is a Juggernaut. Then I move on and build another. it sounds like you have a lack of focus and you kinda want to get traffic for three sites so you dib and dab. Maybe spend the next month focusing on one with your article marketing, social bookmark those articles, backlink and work on site seo. Measure measure measure, test, measure and build that and then once its charging you can rinse and repeat for the other. I found when i dibble and dabble.. i get likewise results. You can always be general with your blog.. but maybe try the above for each site and see how it goes. PS: Separate those lists... been as granular as you can... you may want to send mail outs for the membership site but realise you got the ebook people as well. If you want to send a mass one out just send it to all the list groups.. but I definitely wouldn't recommend mixing them all up. Remember these are my opinions but I'd thought I'd share regardless. Cheers Will
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08-03-2009, 09:30 PM	#3
Launder Active Warrior Join Date: Jul 2009 Posts: 77 Thanks: 5 Thanked 9 Times in 8 Posts	Re: Where should I concentrate my marketing efforts on? This is where I may have the same issue. It is so easy to fall off track or to stretch yourself too thin trying to cover all bases when in reality you only need to focus on that one thing that you feel will be successful.

08-03-2009, 09:48 PM	#4
Daniel Deegan Publishing Renegade™ War Room Member Join Date: Nov 2008 Location: New Hampshire Posts: 529 Thanks: 57 Thanked 133 Times in 89 Posts Contact Info	Re: Where should I concentrate my marketing efforts on? What you need to do is take some time out and map out how you want your sales funnel to work. In most cases all your traffic should flow to a single source which would be high value freebie followed by an opt-in list. Honestly your wasting your traffic and resources by sending people to all these different places and pages. If the products are very different from one another create separate landing pages to funnel traffic to that is tailored to each specific offer. So for example if the article your writing is most relevant to your cd's send them to an optin page with a audio sample or free single track...something of value. Personally I would not force the optin for the first freebie. Give it to them outright but make it in 2 parts. After the first part you offer them the second part for opting in. Then you would probably offer a low cost front end product and then maybe upsell/oto to your membership site. Or better yet you could tie the products together and offer your low cost front end product with a free trial to your membership site.
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08-03-2009, 09:57 PM	#5
FifthDimension5 HyperActive Warrior Join Date: Jul 2009 Posts: 186 Thanks: 4 Thanked 24 Times in 20 Posts Social Networking	Re: Where should I concentrate my marketing efforts on? There's nothing wrong in what you are doing at present, but you would need the ability to test the destination of the traffic being generated by the articles - does it go to the membership site or to the blog site, armed with that information, you can more effectively decide whether to upsell or offer a free sample to your list.