Amazon plugin for Wordpress

No, that isn't the problem.

Your site is terrible. How much of your traffic actually follows through to Amazon?

An Amazon affiliate site should focus on light preselling and getting the traffic to go to Amazon. From there, Amazon will work to convert the traffic to sales.

But your site is poorly focused - sports watches, grocery, pets, homeware, xbox - your site is all over the place.

Also not enough content, too few photos and too many social share buttons. It looks kind of spammy and maybe auto-generated content.

If you look at the 'Search Cloud' on your site the top items are not ecommerce or product related at all. The large keywords that jump out are: Al Qaeda, European Union, Politics, Muslin, Social Issues, London, Welfare.

None of those terms really lends themselves to Amazon marketing so you may want to re-focus your site and what keywords it is promoting and ranking for.

Asking for donations is a buzz kill on a commercial site. I would remove the PayPal donation form.

Add some in-line text links to Amazon. They convert better than the Amazon badges for traffic.

I saw very few images. Add images and link them to Amazon as well. People are naturally inclined to click on images.

The content looks scraped too. There is not a lot of engagement or added value beyond the copied Amazon content.

This looks like a typical cookie-cutter Amazon plugin-scraped affiliate site that has not even been developed enough to focus on a particular niche or product.

It needs a lot of work to become more valuable or it really needs to be more tightly niched to find some long-tail keywords and avoid heavy competition.

Right now it is very generic, unfocused and seems to be existing without a plan.

So true onSubie good advice - I have a similar problem as xymalf, guess we got to fine tune our sites a little bit more.

You site looks terrible and take too much time to load. Your bounce rate must be higher. Increase your website speed and add unique content on amazon product post.

You must to build a professional website more than this.