Is this statement true?

12 replies
I've been working harder than I ever have ever since hearing this statement..

"It's a %1 conversion out there"

Now what I take from that is that if I drive 1000 targeted visitors to my site I will get 10 sales.

I've not had 1000 targeted visitors to my newest invention yet (which I believe is my first actual realtionship builder, rather than blankly aiming offers at people) I tried to find out more about ad networks to get my 1000 but didnt get anyhwere with it.

Anyhow, my point today is that, is this statement an ultimatum. Telling us that fight for the right to convert at %1?
#statement #true
  • Profile picture of the author Quentin
    a lot of these conversion rates come out of the old direct marketing business where people would say that when they send out letters.

    I guess you could also apply it to general Internet marketing where you drag traffic from everywhere.

    My general site for a product I sell would have around that stat however I sell the same product into a niche area and it converts about 5 to 10 percent on a lot less traffic.

    The offline part of my business converts about 20%

    So it is important not to make absolutes.

    Quentin
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    • Profile picture of the author Intrepreneur
      Originally Posted by Quentin View Post

      a lot of these conversion rates come out of the old direct marketing business where people would say that when they send out letters.

      I guess you could also apply it to general Internet marketing where you drag traffic from everywhere.

      My general site for a product I sell would have around that stat however I sell the same product into a niche area and it converts about 5 to 10 percent on a lot less traffic.

      The offline part of my business converts about 20%

      So it is important not to make absolutes.

      Quentin
      So in a sense of finding the most targeted traffic imaginable I will be looking at a higher conversion.

      It's the first time I've ever looked at conversion and it's starting to make more sense.
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    • Profile picture of the author CDawson
      Banned
      A conversion rate is based on the product, how you market that product and how lucky you are. I guess it would be a good idea to THINK that marketing any type of product or service, no matter if the product is yours or not, would have a 1 out of 100 chance to grant you a sale and in that mind set you will be more determined to get more traffic rather than thinking you could make a living off of 100 hops a month.
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      • Profile picture of the author Intrepreneur
        Originally Posted by CDawson View Post

        A conversion rate is based on the product, how you market that product and how lucky you are. I guess it would be a good idea to THINK that marketing any type of product or service, no matter if the product is yours or not, would have a 1 out of 100 chance to grant you a sale and in that mind set you will be more determined to get more traffic rather than thinking you could make a living off of 100 hops a month.
        I dont believe that all round that is going to be true but what thinking about that statement means has helped me craet more properties to generate more traffic so that's a good thing.
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        • Profile picture of the author CDawson
          Banned
          Originally Posted by Intrepreneur View Post

          I dont believe that all round that is going to be true but what thinking about that statement means has helped me craet more properties to generate more traffic so that's a good thing.
          Well, some people may have different percentages and statistics about what exactly the average conversion rate of something is going to be but in my opinion you will never get an accurate percentage rate before testing it out.
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  • Profile picture of the author Intrepreneur
    Originally Posted by Fraser Hay View Post

    Ask yourself this

    "How much Traffic do I need to give me the lifestyle or revenue I want"?

    The formula might help -

    T = (AI / 365) / (NP * V2S )

    T = Traffic
    AI = Annual Income
    NP = Net Profit
    V2S = Visitor sale conversion rate ( as a % )

    Hope it helps.

    Regards

    Fraser

    I watched your presentation earlier on and it rings home with me. I sat thinking I would love to be doing your job rather than mine and that's my goal, to make enough money to go get some qualifications in what you do.. coaching people as it's my most passionate subject.
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  • Profile picture of the author Kris Turner
    1% is a good conversion rate to aim for in the beginning with a new product/sales page. Most products can be profitable at that rate. But obviously you'll then want to build it up to 1.5%, 2%, 3% over time.

    Everything's different, though. You could have something converting at 0.3%, but because it's a $2,000 product it might be highly profitable.
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  • Profile picture of the author Marian Berghes
    One thing that I can tell you is that it doesn't have anything to do with luck or stuff like that.

    You simply have to know what type of customer will get the most out of your product and then price the product and do the marketing according to that.

    And the highest conversions that I've seen with cold traffic is from paid traffic...you just can't beat the targeting.

    I've seen plenty of 4%-5%+ converting sales pages with traffic from ppc and media buys.

    So that 1% percent would be a good start, but if you have money, invest in some traffic and get your conv rate to 2-3% and up.
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    • Profile picture of the author CDawson
      Banned
      Originally Posted by Marian Berghes View Post

      One thing that I can tell you is that it doesn't have anything to do with luck or stuff like that.

      You simply have to know what type of customer will get the most out of your product and then price the product and do the marketing according to that.

      And the highest conversions that I've seen with cold traffic is from paid traffic...you just can't beat the targeting.

      I've seen plenty of 4%-5%+ converting sales pages with traffic from ppc and media buys.

      So that 1% percent would be a good start, but if you have money, invest in some traffic and get your conv rate to 2-3% and up.
      If none of it has to do with luck, lets say someone is searching for your keywords on google, they click on your website by mistake rather than clicking the more decent looking one above yours, they are induced by your website and start reading alittle bit of your page then they buy your product, is this luck or some kind of skill I have never heard of?
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    • Profile picture of the author Arnold JVR
      Yes I can confirm a 5% conversion on a click bank product using PPC and a good review page.

      Proper marketing research can determine the outcome to a degree, a good headline by accident may be luck .
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  • Profile picture of the author Kelly Verge
    With a specific sales page, conversions vary depending on the traffic.

    For my Tweeder Method sales page, the "average" conversion for traffic I send is right at 3%. Traffic from Twitter (notoriously poor conversions) converts at around .5%. However, traffic from one affiliate converts at nearly 12%.

    Of course, a well-written sales page converts better than a poorly-written page. This just means there are lots of variables.
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