The Upside: The Power of Free

melanied · 08-05-2009, 01:14 PM

This is a great article by my favorite author, Marc Acito (author of How I Paid for College: A Novel of Sex, Theft, Friendship, and Musical Theater) that offers a really cool NON-INTERNET MARKETER

perspective on price points, content marketing, digital distribution, and the magic "FREE" word.

Some good stuff in here:

The Upside: The power of free

Rob Thayer · 08-05-2009, 03:12 PM

Great post, thanks!

FREE has always been the most powerful word in marketing, but it's even more important in a down economy. Companies that give away free products these days are finding out that their goodwill is getting noticed and actually helping their bottom line.

Denny's gave away a free Grand Slam breakfast and Jack In the Box was handing out free tacos just yesterday (sorry for the late notice). These were no-strings-attached offers, and I think that most people both appreciate and will remember it when times are better.

In the IM world, there is definitely a place for FREE giveaways. I respect most the people who selflessly give valuable information and tools, and it lets me know the quality of their offerings without risk. It's reasonable to assume that if their free stuff is good, their pay stuff is probably even better.

mashburn · 08-05-2009, 03:31 PM

Yeah free stuff has caused a marketing frenzy lately if you notiiced.Lately practically everyday there is a new giveaway being offered.this practice really helps people with new products and list building.But i have noticed a lot of old products being given away at these giveaways so be selective.

mashburn

melanied · 08-05-2009, 03:35 PM

Yeah, reading this at first made me think, "Wow, offline businesses are really adopting some online business models!" But then I realized, no. Humans are humans, and this is just how we work - whether we're staring at our computer screens, eating Grand Slams and Tacos, or getting our dry cleaning done.

08-05-2009, 01:14 PM	#1
melanied NicheChick.com War Room Member Join Date: May 2007 Location: Los Angeles, CA Posts: 1,031 Thanks: 43 Thanked 100 Times in 53 Posts Social Networking Contact Info	The Upside: The Power of Free This is a great article by my favorite author, Marc Acito (author of How I Paid for College: A Novel of Sex, Theft, Friendship, and Musical Theater) that offers a really cool NON-INTERNET MARKETER perspective on price points, content marketing, digital distribution, and the magic "FREE" word. Some good stuff in here: The Upside: The power of free

08-05-2009, 03:12 PM	#2
Rob Thayer HyperActive Warrior War Room Member Join Date: Mar 2005 Location: Arizona, USA Posts: 439 Thanks: 27 Thanked 76 Times in 49 Posts Social Networking Contact Info	Re: The Upside: The Power of Free Great post, thanks! FREE has always been the most powerful word in marketing, but it's even more important in a down economy. Companies that give away free products these days are finding out that their goodwill is getting noticed and actually helping their bottom line. Denny's gave away a free Grand Slam breakfast and Jack In the Box was handing out free tacos just yesterday (sorry for the late notice). These were no-strings-attached offers, and I think that most people both appreciate and will remember it when times are better. In the IM world, there is definitely a place for FREE giveaways. I respect most the people who selflessly give valuable information and tools, and it lets me know the quality of their offerings without risk. It's reasonable to assume that if their free stuff is good, their pay stuff is probably even better.

08-05-2009, 03:31 PM	#3
mashburn Warrior Member Join Date: Jul 2009 Location: USA Posts: 14 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: The Upside: The Power of Free Yeah free stuff has caused a marketing frenzy lately if you notiiced.Lately practically everyday there is a new giveaway being offered.this practice really helps people with new products and list building.But i have noticed a lot of old products being given away at these giveaways so be selective. mashburn
	Push a button and out pops your OWN viral video! Profitable Traffik Strategies

08-05-2009, 03:35 PM	#4
melanied NicheChick.com War Room Member Join Date: May 2007 Location: Los Angeles, CA Posts: 1,031 Thanks: 43 Thanked 100 Times in 53 Posts Social Networking Contact Info	Re: The Upside: The Power of Free Yeah, reading this at first made me think, "Wow, offline businesses are really adopting some online business models!" But then I realized, no. Humans are humans, and this is just how we work - whether we're staring at our computer screens, eating Grand Slams and Tacos, or getting our dry cleaning done.