Chicken or egg?

by laurenceh

Posted: 15 years ago 9 replies

INTERNET MARKETING

Right i'll see if can word this correctly so it makes sense.

I looked around clickbank for products to promote. Ones that i felt provide value and havn't been smashed to blazes by everyone else already.

From what i can see there are some VERY niche products but in areas i cannot see being bit hitters or of interest to me- ie: (and not a real example) "How to fold napkins like a pro".

So instead of just picking a random product just because it was very niche, had good unchallenged keywords and not much competition didn't make sense.

Neither did taking on a massive niche like money making where as a newbie i will get outmuscled and out experienced.

So instead i thought of a different approach.

I take an area of interest to me- ie: parenting, and thought i would build a blog/site around that and then promote related products from clickbank.

However when researching the parenthood area with keywords etc, i find massive competition.

So i have niche products that are targeting keywords that are searched for fairly often (30k times a month) so if i just pushed the products on their own i would be able to rank well but provide little content other than a few articles and an offer, or i can create a good parenting site with lots of content and those same products promoted within the site, and will stand little or no chance of ranking well.

Does this make any sense?

Basically i realise i am not sure which approach to take. If you have a big niche area like parenting where there are alot of competing sites, but have a product that is a tiny niche within the parenting arena, how do you attack it?

This is probably very badly worded but that is how it is coming out in my mind as i sit here!

#chicken #egg

laurenceh 15 years ago

Incidentally be harsh if this is a really ignorant question!!
- Thanks
Signature
Find me on Linkedin HERE
{{ DiscussionBoard.errors[1052972].message }}

CDarklock

15 years ago

Originally Posted by laurenceh

Right i'll see if can word this correctly so it makes sense.

It's undoubtedly chicken - http://isotropic.org/papers/chicken.pdf

So i have niche products that are targeting keywords that are searched for fairly often (30k times a month) so if i just pushed the products on their own i would be able to rank well but provide little content other than a few articles and an offer, or i can create a good parenting site with lots of content and those same products promoted within the site, and will stand little or no chance of ranking well.

Do both.

Create a general-purpose parenting site. Rank well for your products and the tight niche keywords, but for your site in general, don't worry about it. When people come to your site via your keywords, they'll see - gasp - your whole site!

Well, obviously your site is better than those other ones, right? I mean, they don't rank for your keywords. So they promote your whole site on their own blogs and forums and wherever. Presto, you gets yourself the backlink lovin' and next thing you know you start ranking for all sorts of things.

So build the content for your site as a long-term strategy, and push your niche for short-term.

Thanks

Signature

"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers

{{ DiscussionBoard.errors[1053005].message }}

laurenceh

15 years ago

Ok CD makes sense. Make the content on the site good so once people see it, it will hopefully impress them and generate more traffic through backlinks etc, but for example if i was promoting say.. i dunno.. an ebook about "Get you baby to sleep in 5 minutes flat without the use of alcohol ;.)" i write an article about child sleep tips and submit to go articles- In the resource box i obviously want to get the reader to my site, but they then have to find the product within the site. Presumably if they searched for "get your baby to sleep" and found my article they are looking for a solution to that. If the link takes them to my general "be better parent" site, they may be impressed but then get distracted by my other content and forget why they came there-to get a solution to getting their baby to sleep.

So i kinda get the idea of getting them to the site via my product keyword but then how do you get them to the offer within the main and content filled site without losing them?

Or once they are on that site can i promote other related products and hope they find them too?

I'm sure this is a really novice take on things from me!

Thanks
1 reply

Signature

Find me on Linkedin HERE

{{ DiscussionBoard.errors[1053045].message }}

CDarklock

15 years ago

Originally Posted by laurenceh

If the link takes them to my general "be better parent" site, they may be impressed but then get distracted by my other content and forget why they came there-to get a solution to getting their baby to sleep.

I'd solve this through the WordPress category system... name your categories for your keywords. Then when people come to your site so they can learn how to get the baby to sleep (probably an urgent need), they see "Help your baby sleep" on the sidebar and just click it.

Thanks

Signature

{{ DiscussionBoard.errors[1053625].message }}

Shana_Adam 15 years ago

One way you can enter any Niche as you said is by taking a different approach.
What this means is that you have to go that little bit extra per mile to find the golden nugget KWS.

So the variables have to change. What that means is focusing on finding KWs that your competitors are not using or see no potential for. For example theres a KFC on every high street but you will still find 5 other fried chicken shops. Why? Well these shops open up because they know that if KFC is making money then there's every chance that they can skimm of the top and make money too.

Also have you thought about other ways to rank for kws you want to target
like creating videos, podcasts, writing ebooks, what about offline marketing?

So don't worry about getting too number bound especially if it is a passion of yours and you can add consistent exceptional content you can make your website go viral!
- Thanks
Signature
{{ DiscussionBoard.errors[1053593].message }}
Jared Alberghini 15 years ago

My chicken hatched from an egg... if that makes any sense...

I vote for this:

or i can create a good parenting site with lots of content and those same products promoted within the site

YouTube - My Rooster Fixes Computer Viruses
- Thanks
Signature

P.S.

Join The Future: Telekinetic Marketing
{{ DiscussionBoard.errors[1158286].message }}
Kappa 15 years ago

If you are really interested in the parenting niche, that is most definitely not saturated. I am promoting products for babies and toddlers, it's quite easy and the clicks are cheap. You may want to expand beyond clickbank as well.
- Thanks
Signature
{{ DiscussionBoard.errors[1158389].message }}
Jason_V 15 years ago

You can target big niches if you find long tail keywords. If you can rank in the top 5 for 5 keywords that get 800-1900 monthly searches then you will have a decent amount of traffic.

It's better than targeting a single keyword that gets 4000+ monthly searches and ranking at number 15478. You could rank for big keywords, but it takes a lot of work and a few months.

I think it was either Chris Rempel or Andrew Hansen (maybe even both) who made a few thousand dollars a month on keywords that get only a few hundred searches a month. When it comes to keywords it's better to rank in top 5 for buying keywords as opposed to information gathering keywords.

It's always best to promote a desperate buyers product too. Though these are starting to get a little saturated, in my opinion, but if you use the long tail buying keyword trick, you should still be able to compete and make some money.
- Thanks
Signature

"When you do something exactly wrong, you always turn up something."
-Andy Warhol
{{ DiscussionBoard.errors[1158458].message }}
thomashoi 15 years ago

The parenting niche is definitely a profitable niche but you just need to
attack it from all different possible angles, meaning if you want to target parents
who wants to "get your baby to sleep in 5 mins...", your headline and content should be all about getting the baby to sleep and then do a review of 3 products and recommend the best one for your visitor.

You then repeat different pages for different problems but can use back the same reviews for 3 products.

When your visitor comes to your webpage, the first thing is they will look at the headline and if it's not relevant to what they are looking for exactly,
they will just leave the page.

They will not spend time to look for the relevant links in your website simply
because they are busy and just want to solve the problem asap.
- Thanks
Signature
FREE Ebook - Discover The Secrets Of Generating $260,957 Sales In 5 Days!
{{ DiscussionBoard.errors[1158498].message }}