In a BLINK of an eye

by 11 comments
A good friend reccommended to book BLINK to me
It's a dense little book- and I know you can buy the e version for around ten dollars

I think it's an important book for marketers and this is why:

*People instinctively can spot a fake. Not too sure what you are selling or why? People will spot that. They want to buy in because you've already don't so. Sell what you believe in.

*Generalisations are there for a reason. People are sold by something they cna tag something familiar on. If they have partial understanding about a topic, then they'll by in. Know your audience and sell the way they know how to be sold to (for example,using a full on IM style sales letter with a parenting product sometimes doesn't convert as you'd like

*Listen to your own instincts. They are probably accurate. What were you most attracted to (besides making money) when you moved into IM. There is your starting point. Focus on that and you'll have the rest in "a blink of an eye"

So- anyone else read it?
#internet marketing #blink #eye
  • Profile picture of the author Tenzo
    I haven't read it yet. I've owned it for a while, and it's getting close to the top of my list. I really enjoyed "The Tipping Point", which is by the same author.

  • Profile picture of the author MediaJobs
    I read it. I didn't consider it to be as relevant or insightful as the Tipping Point.
  • Profile picture of the author John Rowe
    Agreed. Tipping Point was great!
  • Profile picture of the author Rachel Goodchild
    To be honest I haven't read tipping point - plan to
    I do alot of motivational speaking and training so was reading BLINK with that eye too.
    • Profile picture of the author KarlWarren
      Originally Posted by Rachel Goodchild View Post

      To be honest I haven't read tipping point - plan to
      I do alot of motivational speaking and training so was reading BLINK with that eye too.
      Buy it... NOW.

      The book is great. I've not read Blink either, but the author is fantastic.
  • Profile picture of the author sparrow
    Sounds like 2 books I need to put on my reading list

    can someone give the authors name


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