In a BLINK of an eye

Rachel Goodchild · 09-10-2008, 10:08 PM

A good friend reccommended to book BLINK to me
It's a dense little book- and I know you can buy the e version for around ten dollars

I think it's an important book for marketers and this is why:

*People instinctively can spot a fake. Not too sure what you are selling or why? People will spot that. They want to buy in because you've already don't so. Sell what you believe in.

*Generalisations are there for a reason. People are sold by something they cna tag something familiar on. If they have partial understanding about a topic, then they'll by in. Know your audience and sell the way they know how to be sold to (for example,using a full on IM style sales letter with a parenting product sometimes doesn't convert as you'd like

*Listen to your own instincts. They are probably accurate. What were you most attracted to (besides making money) when you moved into IM. There is your starting point. Focus on that and you'll have the rest in "a blink of an eye"

So- anyone else read it?

Tenzo · 09-10-2008, 10:16 PM

I haven't read it yet. I've owned it for a while, and it's getting close to the top of my list. I really enjoyed "The Tipping Point", which is by the same author.

Warmly,
Kevin

MediaJobs · 09-10-2008, 10:53 PM

I read it. I didn't consider it to be as relevant or insightful as the Tipping Point.

John Rowe · 09-10-2008, 10:55 PM

Agreed. Tipping Point was great!

Rachel Goodchild · 09-11-2008, 03:50 AM

To be honest I haven't read tipping point - plan to
I do alot of motivational speaking and training so was reading BLINK with that eye too.

KarlWarren · 09-11-2008, 04:05 AM

Quote:

Originally Posted by Rachel Goodchild

To be honest I haven't read tipping point - plan to
I do alot of motivational speaking and training so was reading BLINK with that eye too.

Buy it... NOW.

The book is great. I've not read Blink either, but the author is fantastic.

Rachel Goodchild · 09-11-2008, 04:17 AM

Quote:

Originally Posted by KarlWarren

Buy it... NOW.

The book is great. I've not read Blink either, but the author is fantastic.

you bossing me Karl Boy?
Fashion week next week
Saving allmy extra bits to go wild at the design sale at the end of the week. A girl's gotta look good

I'll be back on the book buying thing after that

Peter Bestel · 09-11-2008, 04:30 AM

Rachel

I read Blink last year and I used part of it for inspiration for a thread I wrote. (I must admit, I didn't reference the book!)

Making the right first impression - could well be a deal breaker

The book itself was interesting, but I was disappointed that Gladwell didn't really come to any conclusion. He seemed to say; first impressions are really powerful, sometimes they're right, sometimes they're wrong, so you should listen sometimes to your instincts - but then again...

However, for the reasons I mentioned in my other post I do believe it could be useful to IMers.

Peter

Rachel Goodchild · 09-11-2008, 04:31 AM

Quote:

Originally Posted by Peter Bestel

Rachel

I read Blink last year and I used part of it for inspiration for a thread I wrote. (I must admit, I didn't reference the book!)

Making the right first impression - could well be a deal breaker

The book itself was interesting, but I was disappointed that Gladwell didn't really come to any conclusion. He seemed to say; first impressions are really powerful, sometimes they're right, sometimes they're wrong, so you should listen sometimes to your instincts - but then again...

However, for the reasons I mentioned in my other post I do believe it could be useful to IMers.

Peter

Hi Peter
I think that is becasue he forgot to BLINK
He took a long time towrite and research that book- so much so I suspect that he lost his own ability to find the right path.

JayXtreme · 09-11-2008, 04:35 AM

I must get this book...I still haven't had time to read my copy of tipping point yet

But these I must do soon

Jay

sparrow · 09-11-2008, 04:58 AM

Sounds like 2 books I need to put on my reading list

can someone give the authors name

Ed

ExRat · 09-11-2008, 05:00 AM

Hi Goodo,

Funny you should mention it - I bought it a few months back after seeing it mentioned here. It's interesting, but it hasn't gravitated into my favourites collection yet.

Sparrow - Malcolm Gladwell

It's a bit like 'Yes' by Cialdini - it seems they are recycling many of the ideas into another product. So if you're a huge fan, you might want to read their every word. Otherwise, just buy 'The Tipping Point' and 'Influence'.

I bought all four and of their second books, I only managed to get half of the pages sandy this summer.

09-10-2008, 10:08 PM	#1
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	In a BLINK of an eye A good friend reccommended to book BLINK to me It's a dense little book- and I know you can buy the e version for around ten dollars I think it's an important book for marketers and this is why: People instinctively can spot a fake. Not too sure what you are selling or why? People will spot that. They want to buy in because you've already don't so. Sell what you believe in. Generalisations are there for a reason. People are sold by something they cna tag something familiar on. If they have partial understanding about a topic, then they'll by in. Know your audience and sell the way they know how to be sold to (for example,using a full on IM style sales letter with a parenting product sometimes doesn't convert as you'd like *Listen to your own instincts. They are probably accurate. What were you most attracted to (besides making money) when you moved into IM. There is your starting point. Focus on that and you'll have the rest in "a blink of an eye" So- anyone else read it?
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

09-10-2008, 10:16 PM	#2
Tenzo Mentat War Room Member Join Date: Jul 2006 Location: ,PA , USA. Posts: 420 Thanks: 284 Thanked 53 Times in 50 Posts Contact Info	Re: In a BLINK of an eye I haven't read it yet. I've owned it for a while, and it's getting close to the top of my list. I really enjoyed "The Tipping Point", which is by the same author. Warmly, Kevin

09-10-2008, 10:53 PM	#3
MediaJobs Brendan Delaney Join Date: Sep 2008 Location: New York, NY Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: In a BLINK of an eye I read it. I didn't consider it to be as relevant or insightful as the Tipping Point.
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09-10-2008, 10:55 PM	#4
John Rowe YES, I'M RICH! War Room Member Join Date: Aug 2002 Location: Vancouver, B.C. Posts: 1,887 Thanks: 81 Thanked 77 Times in 52 Posts	Re: In a BLINK of an eye Agreed. Tipping Point was great!

09-11-2008, 03:50 AM	#5
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	Re: In a BLINK of an eye To be honest I haven't read tipping point - plan to I do alot of motivational speaking and training so was reading BLINK with that eye too.
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

09-11-2008, 04:30 AM	#8
Peter Bestel there is no spoon War Room Member Join Date: Jan 2008 Location: Wigtown, Newton Stewart, Scotland. Posts: 1,194 Blog Entries: 3 Thanks: 207 Thanked 373 Times in 144 Posts Social Networking	Re: In a BLINK of an eye Rachel I read Blink last year and I used part of it for inspiration for a thread I wrote. (I must admit, I didn't reference the book!) Making the right first impression - could well be a deal breaker The book itself was interesting, but I was disappointed that Gladwell didn't really come to any conclusion. He seemed to say; first impressions are really powerful, sometimes they're right, sometimes they're wrong, so you should listen sometimes to your instincts - but then again... However, for the reasons I mentioned in my other post I do believe it could be useful to IMers. Peter
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09-11-2008, 04:35 AM	#10
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,881 Thanked 1,353 Times in 710 Posts Social Networking	Re: In a BLINK of an eye I must get this book...I still haven't had time to read my copy of tipping point yet But these I must do soon Jay
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09-11-2008, 04:58 AM	#11
sparrow UnderGround SEO Guy War Room Member Join Date: Jun 2004 Location: MA. Posts: 2,358 Thanks: 32 Thanked 95 Times in 76 Posts	Re: In a BLINK of an eye Sounds like 2 books I need to put on my reading list can someone give the authors name Ed
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09-11-2008, 05:00 AM	#12
ExRat Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K. Posts: 8,935 Thanks: 1,376 Thanked 2,887 Times in 1,076 Posts	Re: In a BLINK of an eye Hi Goodo, Funny you should mention it - I bought it a few months back after seeing it mentioned here. It's interesting, but it hasn't gravitated into my favourites collection yet. Sparrow - Malcolm Gladwell It's a bit like 'Yes' by Cialdini - it seems they are recycling many of the ideas into another product. So if you're a huge fan, you might want to read their every word. Otherwise, just buy 'The Tipping Point' and 'Influence'. I bought all four and of their second books, I only managed to get half of the pages sandy this summer.
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