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How Do I Know If My Keywords Have Buying Intent?

by pheonix44
13 replies
I was doing keyword research and finding some good low competition keywords, but I am not sure customers would be in the mood to buy if they were searching with these terms. My question is how do I know if my keyword has buying power. What type of keyword will someone be looking for if they are in a buying mood. Will it be in the form of a question, will it be a need, or just general information. I am asking this because my conversions have been low.
#buying #intent #keywords
  • Profile picture of the author Rob Thayer
    Obviously, anything with the word "free" is out. Look for words like "cheap", "cheapest", "best"... those would indicate an intent to buy. Also, anyone typing in a model number or title of a product is probably looking to buy or at least compare offers.
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  • Profile picture of the author Andy Crofford
    Keywords that have buying intent are generally longtail, very specific key phrases.

    Buying keywords usually will be a specific model of something.
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  • Profile picture of the author Spencer Haws
    Words like buy, get, review, etc in front of your product keyword are all great buying keywords.

    Dont know if this helps, but MSN has a great commerical intent tool for keywords. you type in the keyword and it tells you how likely someone is to be buying. Here it is:Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs
    (hint: click the query button to check for individual keywords or phrases). Hope this helps.
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    • Profile picture of the author MattSanti
      Originally Posted by The Redfox View Post

      Words like buy, get, review, etc in front of your product keyword are all great buying keywords.

      Dont know if this helps, but MSN has a great commerical intent tool for keywords. you type in the keyword and it tells you how likely someone is to be buying. Here it is:Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs
      (hint: click the query button to check for individual keywords or phrases). Hope this helps.
      Honestly I wouldn't take what the MSN labs tool says with a grain of assault. Of course it won't hurt you at all to consult it, but don't rest any of your business decision based on that alone. This should, at the minimum, be a part of your overall keyword/search engine optimization analysis.
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      • Profile picture of the author beninewie
        Can you find out what keywords your competition is using? Look at their sites, ppc campaigns, etc and generate a list of keywords they're using/targeting.

        Are the low competition keywords you found similar in nature to any of the keywords on this list? If so they might warrant more research, otherwise they might be "tire kickers".

        Also like a few have suggested already, search phrases that use a model name or number are really good. Usually the more specific a search is, the closer the searcher is to buying.

        Cheers,
        Ben
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      • Profile picture of the author Sean Roberts
        Originally Posted by MattSanti View Post

        Honestly I wouldn't take what the MSN labs tool says with a grain of assault. Of course it won't hurt you at all to consult it, but don't rest any of your business decision based on that alone. This should, at the minimum, be a part of your overall keyword/search engine optimization analysis.
        True that. It has worked pretty well for me, but not something you would want to stake your house on the results of. No keyword intent tool is going to give you those kind of answers, but they give you a pretty good general idea to help direct your campaigns
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    • Profile picture of the author blam
      "Detecting Online Commercial Intention" is strange work...
      digital camera 0.96
      buy digital camera 0.94
      lol


      Originally Posted by The Redfox View Post

      Words like buy, get, review, etc in front of your product keyword are all great buying keywords.

      Dont know if this helps, but MSN has a great commerical intent tool for keywords. you type in the keyword and it tells you how likely someone is to be buying. Here it isetecting Online Commercial Intention: Audience Intelligence: adCenter Labs
      (hint: click the query button to check for individual keywords or phrases). Hope this helps.
      Signature

      net worker

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  • Profile picture of the author Josh Semke
    Be sure to avoid any keywords having to do with torrents...those searches are not people looking to buy.
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    • Profile picture of the author melanied
      Better than any formula is to just put yourself in the shoes of someone searching for that term. Are you looking for information, or looking to buy?
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      *melanie

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  • Profile picture of the author rhj12345
    You may want to try Market Samurai as OCI is built into the keyword results.
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  • Profile picture of the author kayelex
    Melanied said it best. Put yourself in the mind of your target audience. Also, the Market Samurai has the OCI and so does Micro Niche Finder.
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  • Profile picture of the author MattSanti
    Check out these two sites/blog post on commercial keyword intent or this article on commercial keyword intent.

    Also look for words like scam, review, product, buy, find, eliminate, cd, ebook, guide, product...any words such as those are perfect indicators of someone wanting to buy now.
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    Clickbank InfoProduct website for sale: ElementsOfMemory.com. Online Memory Improvement Video Course. PM me with questions.
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  • Profile picture of the author Andy Crofford
    I wanted to expand a bit on what I posted earlier. Basically their are three types of keywords:

    Research - Broad terms, people are just starting to look into buying an item. An example of this would be cars.

    Shopping - Shopping keywords get more specific, an example of a shopping keyword would be sports cars.

    Buying - The buying keyword is what you are looking for. They are the most specific. Sticking with cars niche, a buying keyword would be something like 2009 Red Chevy Corvette Z06 or a specific laptop model.

    The key to finding "buying" keywords is to get as specific as possible. Include model numbers, colors, and other characteristics of the product that people may be searching for.
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