Is a Niche really that Important if using this Strategy?

18 replies
I am looking to start a new blog and wanted to approach it differently and would appreciate any feedback.

Instead of having a niche like "Weight loss for men over 30 with kids" or "Meditation for the busy executive", I wanted to incorporate a broader range of topics and provide valuable content until I can get some feedback.

For instance:

A blog that talks about proper nutrition for a lean body look, positive mindset/habits and content marketing. I understand this is a very broad range and can contain hundreds of sub niches.

My question is this:

Would it be a successful strategy to fill the blog with high value content surrounding those broad topics and as I start to receive feedback from my subscribers as to possible problems that need solved - only then - begin to narrow the topics.
I would create opt ins on specific sub niches within those larger topics and test to see which are more responsive.

I feel instead of testing a bunch of small niches this may be a good way to test a broad market and see what potential niches arise from the feedback.

Any thoughts?
#important #niche #strategy
  • Profile picture of the author discrat
    You could very well do this. But if you narrow the Niche from the git go with really proven sub Niches ( by in depth research) why waste this valuable TIme and Work of doing this Testing ??

    There are more economical ways to get around this by doing proper KY research and using the ole search button in here and Google to get clear ideas of what sub niches to pursue

    Like they say, 'Time is Money '


    - Robert Andrew
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    • Profile picture of the author footy14
      Thanks for the quick feedback.

      Yes that is also what I was worried about - wasting time. That is also the reason I decided to the general approach. One problem I have is trying to be a perfectionist and I have wasted a few weeks already trying to find the "perfect niche" and it's starting to become analysis paralysis because I am more confused now than before lol. So my idea was to jump into it and go - broad first than scale down.

      My issue is I want to focus my business around a passion and I have a few that after doing some basic research could be potential niches - so my thinking was write about all my passions, see what sticks and narrow it to that. It will also give me a true test of my "passions". If I can't enjoy writing new content after a few weeks than I know it might not be a profitable passion.

      Also, at the risk of sounding fresh, what exactly is proper KY research?

      Thanks
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    • Profile picture of the author Boris Qs
      You can get a domain name that fits generally to those niches. Then take one at a time and build it. then you can go to the next kind of expanding the business making each relevant and supportive to the other.

      Trying to take all at once might seem easy in your head now but when you start putting in the necessary work needed for each, it will just end up overwhelming you. At least it will from my own point of view. Hope that helped
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  • Profile picture of the author brettb
    Sounds like you're reinventing a site like HubPages or Squidoo. These sites used to be good for testing out different niches, but they don't rank that well anymore.

    If I was starting out today I'd develop a following on someone else's forum, use that to launch my youtube channel, and then build a niche site.
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  • Profile picture of the author winnermarketing
    I think a better way to restrict your niche is do the same thing , but on YOUTUBE!!
    After taht build your blog in the better arguments!
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  • Profile picture of the author stackman
    I think your strategy is the right one. Of course you would rather not waste time on sub-niches that don't work but I contend that you can do all the research and study you want and you still can't accurately predict which sub-niches will be the most successful. In my own experience, the niches that I was sure would be successful were not, and the ones that I had serious doubts about turned out to be successful.
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  • Profile picture of the author Steve B
    Originally Posted by footy14 View Post

    I wanted to incorporate a broader range of topics and provide valuable content until I can get some feedback.

    IMO, you'll be wasting time and effort and you'll be more confused down the road than you need to be.

    Here's the problem with starting out "broad." Sound Internet marketing begins with addressing demand in the marketplace. You want to find problems, desires, and "gaps" that aren't being addressed properly. You are not going to create demand for your product - it is either in the marketplace already . . . or it's not.

    You are looking for a group of people (an audience) that has a common demand so that you can address it and sell them a solution.

    When folks go online they don't search for broad topics. Folks don't search for terms like health, exercise, or weight loss. They are after specific things that will help them with their specific problems. These people won't be interested in broad and general blogs because they only have an interest in their own situation.

    If you were looking for some new shoes . . . would you search for "shoes?" Nobody does that. You search for a specific brand, model, color and size.

    There is another reason why going broad is difficult. You will be going up against the largest sites on the Internet that are already established household brands. But when you go very specific, you cut the competition down immensely. And that's a good thing.

    Here's another reason to stay away from "broad": if you cast a very wide net, a lot of the fish in your pool will not be interested in what you offer. When you try to appeal to everyone, you end up appealing to no one.

    It's better to have a very homogeneous (like-minded) audience, everyone looking for the same kind of solutions or desires. Then when you make an offer to them, everyone is your targeted prospect. Everyone should be interested in what you have to say because you're speaking directly to that person's concern.

    Of course, you will end up doing what you want . . . but I would suggest you niche down as deep as you can to begin with. You can always add another income stream in a different niche later.

    Remember, it all begins with finding demand. If you do that, you will be in a potentially rewarding niche on your first try!

    Steve
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  • Profile picture of the author ASAP93
    To Be Honest with you my Opinion is niche isn't at all important cuz there are loads of loads websites out there who have different kind of products with totally different kind of niches. in one website yes in one particular specific website!
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    • Profile picture of the author footy14
      Thanks for all the replies. Very informative and I can see both sides of the coin here. I guess the main issue I am having is narrowing the niche down so going broad would only be temporary.

      Steve you make some great points. When put that way, of course no one searches "shoes" so I can see how that could be an issue. However, my thinking is not going that broad. For instance, instead of "shoes" I would do "shoes for runners" - still a broad market but not very specific of a niche. That was my original intention - not so broad but not sub sub niche down many levels (if that makes sense)

      Going to the shoes example. My thinking is if my site was "shoes for runners" - It would be broad and I would get various feedback - after some time, perhaps I am noticing a trend. People are interested in "shoes for runners with previous knee injuries".

      That niche might not currently rank high on my research but I have a small community now with a problem I can serve.

      Does that make sense or am I still going at it inefficiently?
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      • Profile picture of the author The Niche Man
        Originally Posted by footy14 View Post


        Going to the shoes example. My thinking is if my site was "shoes for runners" - It would be broad and I would get various feedback - after some time, perhaps I am noticing a trend. People are interested in "shoes for runners with previous knee injuries".

        That niche might not currently rank high on my research but I have a small community now with a problem I can serve.

        Does that make sense or am I still going at it inefficiently?
        I understand what you're saying, but to me it doesn't make sense. There's tons of ways to tell if people are interested in your example, "shoes for runners with knee injuries" without going through exhaustive test. For example keyword research, strategies and software can solve that question fast.

        Then of course you'll want to verify your research with a market test to see if they're specifically interested in what you have to offer in the real world. Now test what you have to offer in "shoes for runners with knee injuries", compared to the competition or their other options.

        But to start out by throwing a buffet of different choices up against the wall ("old school") and seeing which ones stick is not only risky and time consuming but often faulty. Because in many cases when you introduce people with too many choices for the first time - they'll often pick none. Or at best you won't get enough responses to come to an accurate conclusion.
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      • Profile picture of the author Steve B
        Originally Posted by footy14 View Post

        That niche might not currently rank high on my research but I have a small community now with a problem I can serve. Does that make sense or am I still going at it inefficiently?

        Footy,

        I think you're worried about no having enough of an audience to have a sustainable business if you "niche way down." That's generally not the case - the Internet is huge with it's global reach. You will almost always be surprised at the amount of money that can be generated from obscure little niches no one cares about.

        Of course, you need to do your research first to verify the size of the niche, the competition and whether or not people in the niche spend money in it.

        If you have found a problem that is common to your audience, and they are telling you they will pay for a solution, then yes, go ahead and do a marketing test. You can always find related and additional products to sell to happy customers that have purchased from you before.

        I still feel that it is a mistake to go broad. I have tried it both ways and have found that specialization offers many advantages and more money unless you are very well-healed and have tons of resources and staff to brand your broad topic. For most of us solo entrepreneurs, I think it's best to become the authority in one specialization. You'd be surprised to learn that some business owners have a mailing list of 100 rabid fans and make a nice full time income from it.

        Good luck to you,

        Steve
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        • Profile picture of the author footy14
          The Niche Man and Steve,

          Thank you both for the clear explanations and help today. I see exactly where you both are coming from and as noted Steve, i was slightly concerned to niche too far down.

          Do either of you have any good resources you can link me to or provide on best ways to test market health. Currently I have been using google keyword tool but I am sure there are much more resources that could allow me to go further in depth.

          Thanks again.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by footy14 View Post

            Do either of you have any good resources you can link me to or provide on best ways to test market health. Currently I have been using google keyword tool but I am sure there are much more resources that could allow me to go further in depth.

            Thanks again.
            Without identifying the market, giving specific recommendations can be tough.

            My best advice is to look for any "official" professional organizations or trade groups, and see what research they might have available.

            For example:

            I am researching a new project, and I wanted to know the potential market size.

            > I googled a semi-general topic keyword.
            > Once past the commercial sites, I started finding sites from not-for-profits and related professions.
            > Located a statistically valid survey which helped define some of the demographics.
            > Went to the US Census data to find the size of the total group.
            > More research to find likely future trends for the group.
            > A little arithmetic applied to the group yielded an estimated potential prospect pool of over 5 million and growing.
            > Back to Google, and found a multitude of sites and other publications (primarily offline newsletters and print magazines) where I might be able to syndicate content.
            > The next step is to find expanded demographic and psychographic data to help pinpoint opportunities via social media.
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  • Profile picture of the author Randall Magwood
    Originally Posted by footy14 View Post

    My question is this:

    Would it be a successful strategy to fill the blog with high value content surrounding those broad topics and as I start to receive feedback from my subscribers as to possible problems that need solved - only then - begin to narrow the topics?
    No. Just follow the simple basics of making money online. Don't try to do anything different or "change the game". If you want to make money as fast as possible... follow the conventions of direct response marketing online. Then throw a lot of paid advertising at it. Your life... do as you please, but don't get mad if you abandon the project after unnecessary thousands of dollars have been wasted.
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  • Profile picture of the author pozas77
    I agree with a few of the comments on here.

    My question is why would you create ONE blog on three closely realted niches?

    Why not THREE blogs on each niche you have suggested you are interested in?

    More blogs, more blog posts, more chances for Google to rank you on al THREE keywords.

    All the best :O)
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  • Profile picture of the author Market4Keyword
    One of my websites focuses on a VERY broad niche. The important
    thing here is to add content daily, and after some time - seeing what
    works better, which posts receive the most visitors etc. Then, improve
    everything and repeat.

    authority websites can be very profitable - I personally don't make narrow
    niche websites - I think the risk here is bigger - unless you are very experienced
    and can really find the BEST micro-niches to follow.
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  • Profile picture of the author Brent Stangel
    One problem I have is trying to be a perfectionist and I have wasted a few weeks already trying to find the "perfect niche"
    Promote what people need.

    There are many thousands of people who need website hosting and an autoresponder. Not just IMers.

    Promote a necessary "tool" with recurring payments.

    It's so much easier making sales to people who are actively seeking your product then trying to convince someone they need what you are offering. Also when people become invested (Have a website up or start building a list) they are much more likely to pay their subscription each month.
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  • Profile picture of the author morg2k2
    It's probably the most important before you start setup your business model.
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