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Do you understanding your data?

by Joe Ray
2 replies
As an internet marketer, are you getting any strategic insights out of your data?

If so, can you share some examples on how to get useful value out of data; if not, what are your biggest challenges with data?
#data #understanding
  • Profile picture of the author brettb
    Google Analytics used to have a tonne of useful data, but that's gone downhill since they started encrypting the queries people were searching for.

    Webmaster Tools is still useful. I want to get my employer using it as I'm sure I could apply what I know about SEO to their bricks and mortar business.
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  • Profile picture of the author zuberr
    There is a lot of data to be analyzed in an online business, but I like to keep things simple. Here are some of the basics things that I track.

    If it's a salespage, I track the conversion rate for making sales, i.e, how many targeted visitors I get and how many sales I make.

    Same on a squeeze page, how many targeted visitors I get and how many get squeezed

    On authority content site, I track which article is responsible for the sale.

    Same thing on autoresponders, which email is responsible for the sale.

    Nothing too complicated, hope it helps.
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