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Blog Posts versus Email Autoresponder

by EDIT
34 replies
When you are writing content, I was wondering how you guys decide on whether or not you should post that piece of content on your site or if it should go into an email autoresponder?

I notice that when I finish writing my content, I have anywhere from 400 to around 2,000 words. At first, I thought that something that is more than 1000 words or so should go into a blog post, but then I would get emails from people who I am a subscriber of who have got 1500 to 2000 words in their emails....

So I am wondering what criteria you guys follow to decide whether or not it should be a blog post or email?

I am new to all this so sorry if it seems like a stupid question. I would totally appreciate any feedback or advice. Thanks in advance.
#autoresponder #blog #email #posts #versus
  • Profile picture of the author nicheblogger75
    Originally Posted by EDIT View Post

    When you are writing content, I was wondering how you guys decide on whether or not you should post that piece of content on your site or if it should go into an email autoresponder?

    I notice that when I finish writing my content, I have anywhere from 400 to around 2,000 words. At first, I thought that something that is more than 1000 words or so should go into a blog post, but then I would get emails from people who I am a subscriber of who have got 1500 to 2000 words in their emails....

    So I am wondering what criteria you guys follow to decide whether or not it should be a blog post or email?

    I am new to all this so sorry if it seems like a stupid question. I would totally appreciate any feedback or advice. Thanks in advance.
    Why don't you post it to your blog and then share it with your subscribers? All you have to do after you post your article is write up a short swipe telling your subscribers about the blog post and then include a link.

    In fact, most autoresponders have a feature that will allow you to connect your blog to your autoresponder and you can set it up so that every time you post on your blog it will automatically be broadcast to your subscribers.
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    • Profile picture of the author EDIT
      Originally Posted by nicheblogger75 View Post

      Why don't you post it to your blog and then share it with your subscribers? All you have to do after you post your article is write up a short swipe telling your subscribers about the blog post and then include a link.

      In fact, most autoresponders have a feature that will allow you to connect your blog to your autoresponder and you can set it up so that every time you post on your blog it will automatically be broadcast to your subscribers.
      Actually, I am trying that right now with my first blog post and in one of my emails.But one of the problems that I have with doing that all the time is that I have specifically stated throughout my blog that if they sign up via my webform that they will receive information in my newsletters that they will not find anywhere else on my blog or my lead magnet....
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      • Profile picture of the author JohnMcCabe
        Originally Posted by EDIT View Post

        Actually, I am trying that right now with my first blog post and in one of my emails.But one of the problems that I have with doing that all the time is that I have specifically stated throughout my blog that if they sign up via my webform that they will receive information in my newsletters that they will not find anywhere else on my blog or my lead magnet....
        You can still do the post and notify routine. Just put the main content behind a password or use a subscriber=yes cookie. Put the password in your email, and code it into the link.

        IMO, this may be one of the few legitimate uses for content lockers.

        Before the tar and feathers come out, I just have a problem with asking someone to like, endorse or share content without seeing it first, and I refuse to do it.

        On the other hand, in this case, EDIT is simply enforcing his policy of providing exclusive content. It's a simple bargain - if you want to read the complete post, just subscribe to the list.

        Putting subscribers behind a member wall is another possibility. Non-members get access to select content, members get it all.
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        • Profile picture of the author Andre Slater
          I would say why not both or more...

          What I mean by that is if you have a 1000 article why not take that article and create

          Article for blog post
          Video using the article as basis
          Autoresponder with a short snippet then send to your blog.
          Put a bit of it on your Social Accounts.

          You don't have to do 1 thing with content you can always change it up and use it different ways.
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          • Profile picture of the author EDIT
            Originally Posted by Andre Slater View Post

            I would say why not both or more...

            What I mean by that is if you have a 1000 article why not take that article and create

            Article for blog post
            Video using the article as basis
            Autoresponder with a short snippet then send to your blog.
            Put a bit of it on your Social Accounts.

            You don't have to do 1 thing with content you can always change it up and use it different ways.
            That is a good idea, but the problem I have with that is that I have stated in my blog that if people subscribe, they would be getting exclusive information that they would not find on my blog so doing this and making it available to everyone (non-subscribers included) wouldn't be fair to my subscribers, right? It would also make me seem like I am not delivering on my promise by providing exclusive information to my subscribers, right?

            Even if the information is in a different format, the information is still the same and I wouldn't think that would be fair to those who have subscribed....thoughts?
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            • Profile picture of the author mr criminology
              Some popular blogger I follow, use the style of posting in the email newsletter, a blog like post with some few links pointing to other related article post in your blog. The purpose perhaps of that kind of approach is to notify the subscribers of the new post and directing them to other article post to increase page view or perhaps direct them to do a specific action.
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              • Profile picture of the author EDIT
                Originally Posted by mr criminology View Post

                Some popular blogger I follow, use the style of posting in the email newsletter, a blog like post with some few links pointing to other related article post in your blog. The purpose perhaps of that kind of approach is to notify the subscribers of the new post and directing them to other article post to increase page view or perhaps direct them to do a specific action.
                Man! This is a great idea and something I never thought about. I never even considered the idea of linking them to OTHER posts. Thanks for this!
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            • Profile picture of the author discrat
              Originally Posted by EDIT View Post

              That is a good idea, but the problem I have with that is that I have stated in my blog that if people subscribe, they would be getting exclusive information that they would not find on my blog so doing this and making it available to everyone (non-subscribers included) wouldn't be fair to my subscribers, right? It would also make me seem like I am not delivering on my promise by providing exclusive information to my subscribers, right?

              Even if the information is in a different format, the information is still the same and I wouldn't think that would be fair to those who have subscribed....thoughts?
              You could do both and just change this statement. Be creative. And there are ways to do this without minimizing the huge advantages they have by signing up for your Newsletter

              Tell them they will get in depth information detailing specifics of how to do this or do that.Tell them they will get the most recent and up to date info. on how to do this or do that etc..etc.. Doing all this while NEVER mentioning they will get data in Newsletter that they will not get on blog !!

              There are ways to go about this where you will highlight the value of your Newsletter and still be ABLE to share some on the info. on your Blog as well.


              - Robert Andrew
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              • Profile picture of the author EDIT
                Originally Posted by discrat View Post

                Tell them they will get in depth information detailing specifics of how to do this or do that.Tell them they will get the most recent and up to date info. on how to do this or do that etc..etc.. Doing all this while NEVER mentioning they will get data in Newsletter that they will not get on blog !!

                Hey Thanks Robert! This is a great idea and something I never thought of....I guess I could be more specific about what they would include in the newsletter instead of generally saying "you will get exclusive content if you sign up".....As a matter of fact, I am thinking I might end up dropping that whole wording of getting exclusive info in my emails...


                It kind of sucks tho because I spent a ton of time thinking about how I was going to word things the way I did and a ton of time writing and proofreading it and now I am thinking I need to change that wording...LOL....oh well, such is life I guess...
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            • Profile picture of the author Sid Hale
              Originally Posted by EDIT View Post

              That is a good idea, but the problem I have with that is that I have stated in my blog that if people subscribe, they would be getting exclusive information that they would not find on my blog so doing this and making it available to everyone (non-subscribers included) wouldn't be fair to my subscribers, right? It would also make me seem like I am not delivering on my promise by providing exclusive information to my subscribers, right?
              Having "exclusive" content in your email does NOT mean that everything in the emails has to be exclusive.

              If you want to use the "exclusivity" as a way to help get subscribers, you can continue to do so. That doesn't mean that you can't also send them links to the material that you have published on your public blog.

              In other words, you can continue to give your list the exclusive content, but ALSO let them know about every blog entry that you post. Simply add an "oh by the way..." at the end of your email, or at the top say something like "Before I get into today's topic, I just wanted to let you know about an interesting thing I read recently. In fact, I posted it on my blog at..."

              There are a thousand different ways to deliver your content and you should look for ways to use most of it in multiple formats or on multiple venues. That doesn't mean that you can't keep a little of it (the exclusive bit) hoarded away for only the privileged to see.
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              • Profile picture of the author EDIT
                Originally Posted by Sid Hale View Post

                In other words, you can continue to give your list the exclusive content, but ALSO let them know about every blog entry that you post. Simply add an "oh by the way..." at the end of your email, or at the top say something like "Before I get into today's topic, I just wanted to let you know about an interesting thing I read recently. In fact, I posted it on my blog at..."

                There are a thousand different ways to deliver your content and you should look for ways to use most of it in multiple formats or on multiple venues. That doesn't mean that you can't keep a little of it (the exclusive bit) hoarded away for only the privileged to see.

                Hey Thanks for this Sid. Yes, I am starting to understand now that you can do both while still keeping my promise of exclusivity. Thank you for providing that formatting / wording. I am still trying to learn how to format and word things in an email and blog post so thanks for that. It helps!
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          • Profile picture of the author tonyuwandu
            Thanks. I learnt much from this post. I am a newbie. Still coming up though
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        • Profile picture of the author EDIT
          Originally Posted by JohnMcCabe View Post

          You can still do the post and notify routine. Just put the main content behind a password or use a subscriber=yes cookie. Put the password in your email, and code it into the link.

          IMO, this may be one of the few legitimate uses for content lockers.

          Before the tar and feathers come out, I just have a problem with asking someone to like, endorse or share content without seeing it first, and I refuse to do it.

          On the other hand, in this case, EDIT is simply enforcing his policy of providing exclusive content. It's a simple bargain - if you want to read the complete post, just subscribe to the list.

          Putting subscribers behind a member wall is another possibility. Non-members get access to select content, members get it all.
          Thanks for this John. I never even knew this could be an option. In all honesty though, I am not so sure how comfortable I would be to go this route both technically and from someone who is trying to gain trust with my viewers. I am open to ideas though and want to learn about any possibilities. How would I position myself if I were to go this route so that my viewers wouldn't think that I have something to hide?

          If the roles were reversed and I was the viewer of someone's website who did this, I would be asking myself "why wouldn't this website owner post all the information for everyone to get access to it?"....In other words, I would be suspicious that this person is trying to pitch me something if I were to sign up which is not the way I want to come across in any way....
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  • Profile picture of the author Steve B
    Originally Posted by EDIT View Post

    So I am wondering what criteria you guys follow to decide whether or not it should be a blog post or email?

    Edit,

    Personally, I don't think there is a right or wrong way to do what your asking about. Do whatever works best for you and meets your own goals.

    I would suggest testing several different methods of content delivery and tracking the results. See what your subscribers and customers want. Nothing wrong with asking your subscribers how they would prefer to receive premium content.

    Some bloggers will introduce or start a content piece on their site, then part way through will cut it off and say something like "Please subscribe to finish reading the article."

    Another approach that works well IMO: I get a once-a-week email with great content from a subscription based web site. At the end of the email there is a message and a link to their paid subscription. The message says something like: "Become a member and get access to this additional content . . ." Then four or five other articles (with good "teaser" titles) are listed with a link to the subscription sign-up page.

    There is a caveat to all this however. I really think it's best to post your great content to your web site if you want it to help your rankings, your authority, and your credibility. Sending "all the good stuff" through an email only won't do anything for new site visitors, those that have not subscribed to your list, or those being referred to your web site.

    In addition, be aware that distribution of your best content is extremely important. You need to actively promote it . . . not just expect interested viewers to randomly find your site. Be sure you always post your content to your site and get it indexed first at your site before you attempt to distribute it elsewhere.

    The very best to you,

    Steve
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    • Profile picture of the author EDIT
      Originally Posted by Steve B View Post

      Edit,

      Personally, I don't think there is a right or wrong way to do what your asking about. Do whatever works best for you and meets your own goals.

      I would suggest testing several different methods of content delivery and tracking the results. See what your subscribers and customers want. Nothing wrong with asking your subscribers how they would prefer to receive premium content.

      Some bloggers will introduce or start a content piece on their site, then part way through will cut it off and say something like "Please subscribe to finish reading the article."

      Another approach that works well IMO: I get a once-a-week email with great content from a subscription based web site. At the end of the email there is a message and a link to their paid subscription. The message says something like: "Become a member and get access to this additional content . . ." Then four or five other articles (with good "teaser" titles) are listed with a link to the subscription sign-up page.

      There is a caveat to all this however. I really think it's best to post your great content to your web site if you want it to help your rankings, your authority, and your credibility. Sending "all the good stuff" through an email only won't do anything for new site visitors, those that have not subscribed to your list, or those being referred to your web site.

      In addition, be aware that distribution of your best content is extremely important. You need to actively promote it . . . not just expect interested viewers to randomly find your site. Be sure you always post your content to your site and get it indexed first at your site before you attempt to distribute it elsewhere.

      The very best to you,

      Steve
      Thanks Steve. Your reply was extremely helpful and the answer I was looking for. I guess my first step needs to be to try and figure out a way to track my results because I currently don't have a way to tell where my traffic is coming from or what pages and articles my viewers are spending the most time on.

      If you, or anyone else who is reading this, has any suggestions on how I can go about that, I am all ears....Thanks again!
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      • Profile picture of the author Steve B
        EDIT,

        Google Analytics is one popular way to begin tracking visitors. There are both free and paid versions - I've used the free version successfully - never tried the paid product.

        Steve
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  • Profile picture of the author morg2k2
    I Believe you can use the content that you have written to distribute to your List, into your Blog and share a piece of with a bunch of social networks and also make video of the article content.

    The goal is to be everywhere... So you can attract more visitors.


    Morg
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  • Profile picture of the author eugenedm
    I would not waste time write the blog... unless you have a huge response... I'd go for emails and buy some solo ads......and "grow" your email database...

    Gene Adam
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    • Profile picture of the author EDIT
      Originally Posted by eugenedm View Post

      I would not waste time write the blog... unless you have a huge response... I'd go for emails and buy some solo ads......and "grow" your email database...

      Gene Adam
      I do not have a huge response and only have 30 subscribers right now. This is a new site and I am new to setting up an email autoresponder and websites in general. I was thinking the same thing about the email, but Steve above brings up a good point about ranking and getting indexed and noticed more so I need to rethink this....

      Thanks for that suggestion!
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  • Profile picture of the author iangh
    Hi there,

    I think emails especially if entertaining should be used in other ways for sure. Facebook is a great place to post your emails.

    I am a big fan of adding a little comedy and story telling so I find this works well with Facebook.

    Good Luck

    Ian G. Howarth.
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    • Profile picture of the author EDIT
      Originally Posted by iangh View Post

      Hi there,

      I think emails especially if entertaining should be used in other ways for sure. Facebook is a great place to post your emails.

      I am a big fan of adding a little comedy and story telling so I find this works well with Facebook.

      Good Luck

      Ian G. Howarth.
      Hey Ian thanks for your response, but can you please explain a little bit more when you say that emails "should be used in other ways"? What other ways?

      Also, why is facebook a good place to post emails? Isn't the point of sending out emails so that it is more personal and more on a one to one basis versus making it available to the 'public' for everyone on facebook to see?

      I mean, what would be the point of people being on my email list if they can see the same content in my facebook posts?

      Sorry man, I am a total newb when it comes to this stuff and I am not really understanding what you are talking about?
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  • Profile picture of the author Jennifer Boyatt
    One thing I like to do for some content, and in this case might work for your emails, is to have a consistent structure that I fill in the bits for. That way I don't have to think up a new structure every time and it also helps me know how much info I need each time and guides me on ideas.

    For example, if you want to do an exclusive structure for email, how about something simple like

    This week's THREE TIPS and give them three related tips each week (that aren't found elsewhere).

    Numbering things is a structure.

    Another structure you could use is: What I tried. What worked. What didn't work.
    So every week you know you would come up with a story or info for that format. (Exclusive for the email).

    There are probably hundreds of structures you could use to help you format your email and cut down on the "brand new" thinking each time.
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    • Profile picture of the author EDIT
      Originally Posted by Jennifer Boyatt View Post

      One thing I like to do for some content, and in this case might work for your emails, is to have a consistent structure that I fill in the bits for. That way I don't have to think up a new structure every time and it also helps me know how much info I need each time and guides me on ideas.

      For example, if you want to do an exclusive structure for email, how about something simple like

      This week's THREE TIPS and give them three related tips each week (that aren't found elsewhere).

      Numbering things is a structure.

      Another structure you could use is: What I tried. What worked. What didn't work.
      So every week you know you would come up with a story or info for that format. (Exclusive for the email).

      There are probably hundreds of structures you could use to help you format your email and cut down on the "brand new" thinking each time.
      Jennifer. What a great idea! Thank you. That is very helpful and now my mind is spinning with tons of ideas! Thanks again!
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  • Profile picture of the author bannerwhiz
    It's always better to go with posts man
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    • Profile picture of the author EDIT
      Originally Posted by bannerwhiz View Post

      It's always better to go with posts man
      Can you explain why?
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  • Profile picture of the author dustychimes
    Originally Posted by EDIT View Post

    When you are writing content, I was wondering how you guys decide on whether or not you should post that piece of content on your site or if it should go into an email autoresponder?

    I notice that when I finish writing my content, I have anywhere from 400 to around 2,000 words. At first, I thought that something that is more than 1000 words or so should go into a blog post, but then I would get emails from people who I am a subscriber of who have got 1500 to 2000 words in their emails....

    So I am wondering what criteria you guys follow to decide whether or not it should be a blog post or email?

    I am new to all this so sorry if it seems like a stupid question. I would totally appreciate any feedback or advice. Thanks in advance.
    If the content is good, and will apply to your targeted audience (blog readers & optin subscribers) why not just utilize for both?...Add your content to yoru blog and Google will surely pick it up, plus your readers will appreciate it. Then after that add it into yoru autoresponder and send it out as a newsletter or place it into an auto-reply position.

    That's pretty much what I do when I have some good content on hand...use it in conjunction with my Wordpress blog and my Get Response autoresponder.
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    • Profile picture of the author EDIT
      Originally Posted by dustychimes View Post

      why not just utilize for both?
      Because on my blog I have stated that if they signed up via my webform, they would recieve exclusive content in their inbox that is not anywhere else on my site?

      So when writing my content, I am trying to figure out what criteria everyone goes by to figure out which content would be the most appropriate for an email and which content is most appropriate for a blog post.....
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      • Profile picture of the author JohnMcCabe
        Originally Posted by EDIT View Post

        Thanks for this John. I never even knew this could be an option. In all honesty though, I am not so sure how comfortable I would be to go this route both technically and from someone who is trying to gain trust with my viewers. I am open to ideas though and want to learn about any possibilities. How would I position myself if I were to go this route so that my viewers wouldn't think that I have something to hide?
        The idea is to post some of your content open to anyone who shows up. You already took the stand that subscribers get content that the public doesn't. Putting some of it behind some kind of paywall (even if it's a free subscription) is totally consistent with what you already promised.

        If you want to publish everything for all to see, you'd need to drop the promise of exclusive content.

        Can't have it both ways and still be consistent.

        Originally Posted by EDIT View Post

        If the roles were reversed and I was the viewer of someone's website who did this, I would be asking myself "why wouldn't this website owner post all the information for everyone to get access to it?"....In other words, I would be suspicious that this person is trying to pitch me something if I were to sign up which is not the way I want to come across in any way....
        Are you not planning to "pitch them" on something at some point? Or is this a just-for-fun project?

        People aren't stupid. At least, not all of them. They understand that you aren't doing this for your health.

        Just be open about it. "I promise exclusive content to my subscribers, and I keep my promises. The good news is that subscribing is easy and free - just put your best email address below and click the Open Sesame button "
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        • Profile picture of the author EDIT
          Originally Posted by JohnMcCabe View Post

          Are you not planning to "pitch them" on something at some point? Or is this a just-for-fun project?

          People aren't stupid. At least, not all of them. They understand that you aren't doing this for your health.

          Just be open about it. "I promise exclusive content to my subscribers, and I keep my promises. The good news is that subscribing is easy and free - just put your best email address below and click the Open Sesame button "
          Yea you are right John. People aren't stupid and its not like I am trying to fool anyone. I just want to pitch at the right time....

          Thank you so much for that wording you provided. It's simple and gets to the point. You helped me out with the wording for my lead magnet in another thread I started a few months ago and it was really helpful so thanks!

          I am not a writer and am just trying to get into blogging and all this online stuff. I kinda have been living under a rock for a few years LOL and I find it very difficult to write in a way where I am accurately getting my message and thoughts across the way I want to so thank you for setting me off in the right direction. Writing is not easy......at least I don't think it is.....I find myself proofreading the hell out of stuff all the time, switching words, sentences, etc. and I don't even know if people are going to understand what the hell I'm trying to say? LOL

          Anyways, thanks again man!
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          • Profile picture of the author JohnMcCabe
            Originally Posted by EDIT View Post

            Writing is not easy......at least I don't think it is.....I find myself proofreading the hell out of stuff all the time, switching words, sentences, etc. and I don't even know if people are going to understand what the hell I'm trying to say? LOL

            Anyways, thanks again man!
            Now who's talking like a writer?
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  • Profile picture of the author winnermarketing
    If I write a new article , I send notice via mail to my subscribers!

    If I had products to sell, I send a mail that redirects to my sale page!
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  • Profile picture of the author Randall Magwood
    Don't put faith in everything you see. Those email marketers who are sending you 1500 word emails could probably NOT be making money.


    Me personally I would just get straight to the point: email the lead, insert link to offer page, let them click it, then wait for sale. And keep building up email list from there.
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    • Profile picture of the author Sid Hale
      Originally Posted by Randall Magwood View Post

      Don't put faith in everything you see. Those email marketers who are sending you 1500 word emails could probably NOT be making money.
      Randall, you are probably NOT on Paul Myers' list.


      Me personally I would just get straight to the point: email the lead, insert link to offer page, let them click it, then wait for sale. And keep building up email list from there.
      Hmmmm. You'd be waiting a while for me.

      Those minimal emails with nothing to offer but an affiliate link usually wind up in my junk folder. Even if it's a good offer, someone else will likely email me their link, and if they do a decent job of pre-selling, I might click thru to the sales page.
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    • Profile picture of the author EDIT
      Originally Posted by Randall Magwood View Post

      Don't put faith in everything you see. Those email marketers who are sending you 1500 word emails could probably NOT be making money.


      Me personally I would just get straight to the point: email the lead, insert link to offer page, let them click it, then wait for sale. And keep building up email list from there.

      hey Randall. Thanks for that suggestion. You are right....I have no idea if these people are making any money at all and I take everything I receive from them with a grain of salt, but having said that, I tend to believe those who give me suggestions of things that I can try right then and there and when I see results from their suggestions, I tend to believe them whether they are making any money or not.


      It is why I am kind of weary about just sending people the lead and link and nothing else. I know from my own experience that I pretty much ignore those types of emails because I don't know if those links they are providing me will be useful and helpful to me, but if they have provided me information previously that I found has worked for me, then I almost have to believe and trust that the link they are providing me will help me.


      I am just going off of my own personal experience as someone who is subscribed to people's lists. I don't have much experience at all on the other side of things so I can be way off....?
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