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Mission impossible: Getting sales on the long term basis without lead nurturing

by bostjan33 Banned
4 replies
Most sales occur on a trust basis, but that takes time. Sure, who wouldn't like to get an immediate sale, reaping the results from the initial implementation? However, gaining trust takes a lot of time and effort.

Keeping that trust takes even longer.

When you're feeling impatient, keep in mind that leads need to be nurtured over a long period of time in order to make your lead generation efforts work properly and get the desired results.

Personally, I like to give my subscribers 3-4 good tips, and the 5th one is a tip+promo. I can blast personalized messages at the fraction of the cost in no time, watching my sales grow by the minute.

Now it's your turn. How do you nurture your leads?
#basis #impossible #lead #lead generation #long #mission #nurturing #sales #term
  • Profile picture of the author Tim Alwell
    Leads are like fresh fruit -- they go bad in 2-3 days.

    I like to convert new leads into buyers in 10-20 hours while they are still hot.
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    • Profile picture of the author Zodiax
      You are going to get a variety of answers to this.

      The truth is, no 'lead' is created equal.

      There are a variety of factors that can determine how receptive your leads will be.

      A subscriber to an authority tech blog that sends a monthly newsletter for example would have more reliable and 'hot' leads than one gotten through a link-bait through solo ads.

      There is also the traffic source, where are your 'leads' coming from.

      So many variables. You have to determine what exactly the result you want to achieve with your list, and model another online business with a list that achieves that.

      You will never find a cut and dry 'one-fits-all' answer, because every business is unique.
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      'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
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  • Profile picture of the author Jennifer Boyatt
    I communicate with my email list with videos of moi talking to them like a real person (I hope I come across that way). I also send along videos and blog posts and just anything I've come across and actually listened to and read that I think they would like. Otherwise known as 'free content' or 'value content'. Even my affiliate offers are things that I hope they could really use and I think they go with the flow of the other things I'm doing. I introduce them with the same pace and manner of email writing as I do when I'm letting them know about a blog post. Anyway, I have a massive follow-up series (of emails on Aweber) and I just assume that my email list is my community-for-life unless they'd rather not and simply unsubscribe. When I get a little more successful, I'll probably send vids of myself sunning in Hawaii, lol. "Hello, everybody!" Like that .

    I also have a step-by-step structure to the main content on my site. So I hope if they got value (whether free or paid) from the first step, they will be encouraged to continue on the other steps (and other items including stuff they might pay for if they need it).
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    • Profile picture of the author professorrosado
      While the focus of many is the lead, I like to focus on my pitch. Many people buy on impulse when the right setting is had. I believe that each landing page is an opportunity to "re-create" that setting for the most amount of buyers. Things like your business model, name, logo, page aesthetics and copy which supports the product and company (person) behind it can go along way in "warming up" the buyer.

      Referring to emails, if they opted into your list, then they're ready to buy from you when you get to their impulse buy moment. I learned way back in my sales days that I won't get the sale until I ask for it. So, if they're in your audience, then start asking - and keep asking. The rest of it is your presentation - absolutely.

      I think that lead nurturing is a compensation for lack of presentation. It's akin to having to sweet talk someone for a while because you really don't have much to offer or you are offering to the wrong crowd. If you offer what your targeted audience is wanting, they will buy - they want it! They buy it within the safety of the mighty refund - in whom we all trust!
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