4 replies
Hi guys,

Are there any circumstances under which you would offer someone ownership of a product in exchange for doing the marketing/sales aspect of it? If so, what would those be, and have you done it before?

Thanks!
  • Profile picture of the author Mike Williams
    If they buy the product from you outright you won't get a cut of the profits they produce.

    What you'll want to do is set up an affiliate program for your product and offer the marketer an extremely high commission.

    There may be yet a better way to do this but without knowing what your product is about and your situation I can't really comment.

    Mike
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  • Profile picture of the author Jack Duncan
    Johnathan,
    I believe Brian McElroy may have tried this recently with a product launch. If my memory serves correctly...he mentioned that he did the promotion for a product in exchange for partnership in the company...I'm not sure what percentage of the company he retained though...

    You may want to check with him for more details...

    Hope this helps,
    Jack Duncan
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    • Profile picture of the author Johnathan
      Thanks! Doing that now

      Originally Posted by Jack Duncan View Post

      Johnathan,
      I believe Brian McElroy may have tried this recently with a product launch. If my memory serves correctly...he mentioned that he did the promotion for a product in exchange for partnership in the company...I'm not sure what percentage of the company he retained though...

      You may want to check with him for more details...

      Hope this helps,
      Jack Duncan
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      Make money from writing, find out how now.
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      • Profile picture of the author Sean A McAlister
        What you are referring to is also known as an equity share...

        You offer a percentage of all sales in return for services.

        It takes the right people, the right offer and some re-assurances
        but it is done. Usually between parties who already have a relationship
        or come strongly recommended by constituents.

        Highest Regards,
        Sean
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