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  • Profile picture of the author Peter Adamson
    People only read something if it entertains or if it edifies.

    Money only changes hands when a problem is solved.

    Put 2+2 together, and you need to entertain (draw them in), edify (give them something to chew on even if they don't buy) and solve a problem (main offer).
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    • Profile picture of the author Jo_Shua
      Originally Posted by Peter Adamson View Post

      People only read something if it entertains or if it edifies.

      Money only changes hands when a problem is solved.

      Put 2+2 together, and you need to entertain (draw them in), edify (give them something to chew on even if they don't buy) and solve a problem (main offer).
      Thanks Peter for the insights...
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