How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!)

lchiles · 08-06-2009, 03:56 PM

This is a great find. This might have come from Peter Parks of Affiliate Punisher, but either way, it has really helped me, even just the other day, to really get inside the heads of a market that heck, I had only begun to understand.

Take the test prep market for example. (Yawn!)

I know...

But, even Amazon.com helped me really get into the heart of how to "demonize the objections" of people that are primed to buy but struck deaf and dumb by the fear factor...the bug that hits us all at one point our another.

Here's how it works:

Go to Amazon.com and type in your search term or keyword. Ours was test prep, and we also did SAT, and SAT prep. We went to the # 1 and # 2 books.

I scrolled down to the reviews. Now this is where the GOLD is...

• One person said that they were encouraged by all the hands on strategies and work-arounds that they were given.

•Others were scared that the information in the book was not "accurate" or maybe up to date.

RESULTS-

These people wanted to make the "right" purchase and have "specific" answers that were right on target. They wanted the "best information possible".

Others were wanting to make a "wrong decision" and become embarrassed by their leap of financial faith.

TAKE-AWAY-

Study the reviews closly. Read into the emotions behind the stories. I read that these people are in need of a deep re-assurance in the quality and accuracy of information.

I would use news stories and book reviews if I were selling these books. Use TONS of testimonials, social proof elements of noted reviewers, how many copies the books had sold, etc.

These people do not want to be wrong or be laughed at. They want accurage results for their money. They want a higher score. It's all about re-assurance with this crowd.

I could go into more detail, but I think you get the idea.

PS_ BONUS TIP-

I highlighted various sentences within the copy of the reviews, and explained to my client how we could use that to psychologically re-assure his website visitors.

This is GOLD people.

Also, look at the covers of these books and table of contents, and the back cover for benefits you can use for your own copy.

COOL?

Cool.

Let me know if this helps you!

-Lawton

Shana_Adam · 08-06-2009, 05:11 PM

Well done it is a great way to have a peek into buyer psychology and the triggers that motivate buyers.

A bit like yahoo answers you can find great inspiration for writing content

Lisa Gergets · 08-06-2009, 05:13 PM

That's some excellent info there! I'll definitely be using this in the future!

kayelex · 08-06-2009, 05:25 PM

Good idea there. There are tons of ways to get into the psyche of a buyer and this is another golden nugget to use for that. Thanks!

Tom Brite · 08-06-2009, 06:14 PM

Thought this was going to be about something else related to amazon which now i think about it i will have to post here or on my blog or both...

But great tip here too... just a bit time consuming.

Tom Brite

Punkaj Dube · 08-06-2009, 06:41 PM

Great method to create a review. Really a great find.

LivingCovers · 08-06-2009, 07:18 PM

Easy way to get accurate reviews for sure. Will try out in the
future, though!

lstoops · 08-06-2009, 07:56 PM

Yes, this is a great way to see what is missing or what wasn't explained enough. I will look at this and also look at the table of contents of the book to see what topics/subtopics they covered (or are missing). Good stuff!

Micheallatour · 08-06-2009, 08:45 PM

Wow that's some good stuff! Thank you for taking the
time to post this up. I'm going to use this technique for
time to come.

08-06-2009, 03:56 PM	#1
lchiles Active Warrior War Room Member Join Date: Apr 2007 Location: Tallahassee, Florida, usa Posts: 48 Thanks: 27 Thanked 8 Times in 7 Posts Social Networking Contact Info	How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) This is a great find. This might have come from Peter Parks of Affiliate Punisher, but either way, it has really helped me, even just the other day, to really get inside the heads of a market that heck, I had only begun to understand. Take the test prep market for example. (Yawn!) I know... But, even Amazon.com helped me really get into the heart of how to "demonize the objections" of people that are primed to buy but struck deaf and dumb by the fear factor...the bug that hits us all at one point our another. Here's how it works: Go to Amazon.com and type in your search term or keyword. Ours was test prep, and we also did SAT, and SAT prep. We went to the # 1 and # 2 books. I scrolled down to the reviews. Now this is where the GOLD is... • One person said that they were encouraged by all the hands on strategies and work-arounds that they were given. •Others were scared that the information in the book was not "accurate" or maybe up to date. RESULTS- These people wanted to make the "right" purchase and have "specific" answers that were right on target. They wanted the "best information possible". Others were wanting to make a "wrong decision" and become embarrassed by their leap of financial faith. TAKE-AWAY- Study the reviews closly. Read into the emotions behind the stories. I read that these people are in need of a deep re-assurance in the quality and accuracy of information. I would use news stories and book reviews if I were selling these books. Use TONS of testimonials, social proof elements of noted reviewers, how many copies the books had sold, etc. These people do not want to be wrong or be laughed at. They want accurage results for their money. They want a higher score. It's all about re-assurance with this crowd. I could go into more detail, but I think you get the idea. PS_ BONUS TIP- I highlighted various sentences within the copy of the reviews, and explained to my client how we could use that to psychologically re-assure his website visitors. This is GOLD people. Also, look at the covers of these books and table of contents, and the back cover for benefits you can use for your own copy. COOL? Cool. Let me know if this helps you! -Lawton
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08-06-2009, 05:11 PM	#2
Shana_Adam In Search of Eternity War Room Member Join Date: Jul 2009 Location: The Earth is My Home - I love dearly Posts: 325 Thanks: 8 Thanked 58 Times in 39 Posts Social Networking Contact Info	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Well done it is a great way to have a peek into buyer psychology and the triggers that motivate buyers. A bit like yahoo answers you can find great inspiration for writing content
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08-06-2009, 05:13 PM	#3
Lisa Gergets Your Anti-Guru Girl War Room Member Join Date: May 2009 Location: Iona Farm, Wisconsin Posts: 2,056 Thanks: 1,334 Thanked 725 Times in 350 Posts	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) That's some excellent info there! I'll definitely be using this in the future!
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08-06-2009, 05:25 PM	#4
kayelex Niche Empire Builder War Room Member Join Date: May 2009 Posts: 181 Thanks: 16 Thanked 34 Times in 13 Posts Social Networking	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Good idea there. There are tons of ways to get into the psyche of a buyer and this is another golden nugget to use for that. Thanks!
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08-06-2009, 06:14 PM	#5
Tom Brite Banned War Room Member Join Date: Apr 2009 Location: UK and France Posts: 1,103 Thanks: 261 Thanked 188 Times in 100 Posts Social Networking Contact Info	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Thought this was going to be about something else related to amazon which now i think about it i will have to post here or on my blog or both... But great tip here too... just a bit time consuming. Tom Brite

08-06-2009, 06:41 PM	#6
Punkaj Dube Yours Truly War Room Member Join Date: Oct 2008 Posts: 123 Thanks: 6 Thanked 3 Times in 3 Posts Social Networking Contact Info	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Great method to create a review. Really a great find.

08-06-2009, 07:18 PM	#7
LivingCovers First Among Many. War Room Member Join Date: Feb 2008 Location: Lagos, Nigeria. Posts: 716 Thanks: 34 Thanked 57 Times in 20 Posts Contact Info	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Easy way to get accurate reviews for sure. Will try out in the future, though!
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08-06-2009, 07:56 PM	#8
lstoops Advanced Warrior War Room Member Join Date: Mar 2008 Location: Michigan Posts: 598 Thanks: 128 Thanked 152 Times in 74 Posts Social Networking	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Yes, this is a great way to see what is missing or what wasn't explained enough. I will look at this and also look at the table of contents of the book to see what topics/subtopics they covered (or are missing). Good stuff!
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08-06-2009, 08:45 PM	#9
Micheallatour The New Kid On The Block War Room Member Join Date: May 2009 Location: Stockton, CA Posts: 121 Thanks: 25 Thanked 32 Times in 13 Posts	Re: How To Get KILLER Market Research Results In Minutes For Free On Amazon.com (This is awesome!) Wow that's some good stuff! Thank you for taking the time to post this up. I'm going to use this technique for time to come.