Similarweb: display traffic vs referral traffic
Similarweb breaks the traffic down into categories, among which are Referrals and Display. For example, this offer Connecting Site... has 98% referrals, 2% display.
And this is confusing.
1) When a visitor clicks some banner for this ad, he is then redirected to someone's tracker/CPA network and then redirected to the actual offer. Does this redirect qualify as a referral or as display?
2) If we have this low rate of 2% Display, does this mean that the bulk of the traffic is sent to the offer via stuff like popunders/redirects, without using any banner?
I am a bit confused about how these two sources (Display and Referrals) interplay together.
-
professorrosado -
Thanks - 1 reply
Signature>>> Hi WF! I've Been Busy Creating A Few World's FIRSTs: FIRST NFT That Is Its Own Game!*** Own Your Own Game Company & Earn REAL Money NOW - A REAL Business!{{ DiscussionBoard.errors[10298596].message }}-
kurtgn -
Thanks - 1 reply
{{ DiscussionBoard.errors[10300604].message }}-
professorrosado -
Thanks
Signature>>> Hi WF! I've Been Busy Creating A Few World's FIRSTs: FIRST NFT That Is Its Own Game!*** Own Your Own Game Company & Earn REAL Money NOW - A REAL Business!{{ DiscussionBoard.errors[10302001].message }} -
-
-