Similarweb: display traffic vs referral traffic

by kurtgn
3 replies
Hi, I am now looking at similarweb.com and I have a question.

Similarweb breaks the traffic down into categories, among which are Referrals and Display. For example, this offer Connecting Site... has 98% referrals, 2% display.

And this is confusing.

1) When a visitor clicks some banner for this ad, he is then redirected to someone's tracker/CPA network and then redirected to the actual offer. Does this redirect qualify as a referral or as display?

2) If we have this low rate of 2% Display, does this mean that the bulk of the traffic is sent to the offer via stuff like popunders/redirects, without using any banner?

I am a bit confused about how these two sources (Display and Referrals) interplay together.
#display #referral #similarweb #traffic

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