Expert needed - How can I increase sign ups to my course?

troy23 · 08-07-2009, 09:39 AM

I promote a Microsoft Access tutorial course.

Access Power Mastery

Looking at Google keywords the global monthly search for "Microsoft Access Training" is 14,800.

I have a list of over 1200 subscribers....they get a weekly pdf with accompanying tutorial video and always give good comments. However, only 5 people signed up to my course. I don't think all were from my list though.

I get about 25 visitors a day to the page. Not a lot I know, but I work to try and increase it. I have a lot of keyword rich articles on Ezine as well as Youtube videos. I'm not sure what else I can do to get sign ups to the course. I'm afraid of offering a free months trial in case I lose a lot of money. I can't offer a $1 trial because Clickbank handles the orders and they don't allow $1 trials. Also Clickbank works with my Aweber autoresponder to deliver the course.

Am I giving too much value in my weekly pdf/video tutorials I wonder.

I've looked around the internet and my course is a lot less than many of the one day training providers.

So I am at a bit of a loss.

Any advice appreciated

Thanks

LMC · 08-07-2009, 10:05 AM

Troy,

Well, first we need to understand your market, I would assume most people that are looking into Microsoft Access are trying to create some type of database software with their own/or someone's business. Most likely the age demographic is a bit older because "my generation" grew up with this training.

This is why sometimes it is better to have your own product.

Your list of 1,200 seems responsive, I bet more or less your problem lies in the realm of laziness. Most of these individuals want to learn the material, but they don't want to have to do anything.

You might be able to pull a lot of income offering an MS Access service. Service sales are a higher end price (shows more value), and their is ton's of room for upsells.

If it was me, I would...

Goto GetaFreelancer.com and find a good MS Access programmer that will discount his prices based on volume.

I would then find out from my list, what they are looking to accomplish with MS Access, you can do this via survey, poll, or some type of input form.

Then get a quote from the programmer based on their needs from the list...

Shoot back to the list with a 30% markup on the programmers price.

Average database projects go for $250-$500...

Who knows, by the numbers, you could end up getting 20-40 sales and making a good chunk.

chrisgarrett · 08-07-2009, 10:11 AM

Quote:

Originally Posted by troy23

Am I giving too much value in my weekly pdf/video tutorials I wonder.

So I am at a bit of a loss.

Any advice appreciated

The best people to ask are the people on your list

Ask what would people need to see, what do they need to know, what are they buying, why they buy, and why they wouldn't buy, what do they think of the list ...

Especially ask the folks who bought why they jumped and get answers from your non-buyers what their objections are.

Then put objection busting and risk reversing stuff into your sales materials

troy23 · 08-07-2009, 10:15 AM

LMC

Thanks for your reply. I do have many years Access programming experience which is what I provide in weekly tutorials. However, although a survey would tell me what they want to learn, I doubt they would pay for it. If they are getting free weekly content I don't think they would want to suddenly whip out their wallet for targetted tips.

I believe the key lies in the 17000 or more monthly people who are looking for Access training worldwide.

Josh Gould · 08-07-2009, 10:25 AM

I just took a quick look but from a sales page perspective I'd personally test moving the video, homepage link and share button from the top and placing them somewhere else on the page (or remove them all together).

Before doing that though, I'd check the Google Analytics stats and find out what the average screen resolutions are for the visitors...

Set your monitor to fit them and see where your headline is on their screen. I could be wrong but I think you might find that the headline is going to be cut off, so the first thing they see is a YouTube video instead of an attention-grabbing headline.

Basically just test and survey your peeps!

Best of luck.

08-07-2009, 09:39 AM	#1
troy23 HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 344 Thanks: 27 Thanked 12 Times in 12 Posts	Expert needed - How can I increase sign ups to my course? I promote a Microsoft Access tutorial course. Access Power Mastery Looking at Google keywords the global monthly search for "Microsoft Access Training" is 14,800. I have a list of over 1200 subscribers....they get a weekly pdf with accompanying tutorial video and always give good comments. However, only 5 people signed up to my course. I don't think all were from my list though. I get about 25 visitors a day to the page. Not a lot I know, but I work to try and increase it. I have a lot of keyword rich articles on Ezine as well as Youtube videos. I'm not sure what else I can do to get sign ups to the course. I'm afraid of offering a free months trial in case I lose a lot of money. I can't offer a $1 trial because Clickbank handles the orders and they don't allow $1 trials. Also Clickbank works with my Aweber autoresponder to deliver the course. Am I giving too much value in my weekly pdf/video tutorials I wonder. I've looked around the internet and my course is a lot less than many of the one day training providers. So I am at a bit of a loss. Any advice appreciated Thanks
	Last edited by troy23; 08-07-2009 at 09:40 AM. Reason: extra word

08-07-2009, 10:05 AM	#2
LMC 520+ sites and counting War Room Member Join Date: Apr 2009 Location: Brooklyn, New York Posts: 1,550 Blog Entries: 16 Thanks: 312 Thanked 1,318 Times in 303 Posts Contact Info	Re: Expert needed - How can I increase sign ups to my course? Troy, Well, first we need to understand your market, I would assume most people that are looking into Microsoft Access are trying to create some type of database software with their own/or someone's business. Most likely the age demographic is a bit older because "my generation" grew up with this training. This is why sometimes it is better to have your own product. Your list of 1,200 seems responsive, I bet more or less your problem lies in the realm of laziness. Most of these individuals want to learn the material, but they don't want to have to do anything. You might be able to pull a lot of income offering an MS Access service. Service sales are a higher end price (shows more value), and their is ton's of room for upsells. If it was me, I would... Goto GetaFreelancer.com and find a good MS Access programmer that will discount his prices based on volume. I would then find out from my list, what they are looking to accomplish with MS Access, you can do this via survey, poll, or some type of input form. Then get a quote from the programmer based on their needs from the list... Shoot back to the list with a 30% markup on the programmers price. Average database projects go for $250-$500... Who knows, by the numbers, you could end up getting 20-40 sales and making a good chunk.
	NYC is my home.

08-07-2009, 10:15 AM	#4
troy23 HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 344 Thanks: 27 Thanked 12 Times in 12 Posts	Re: Expert needed - How can I increase sign ups to my course? LMC Thanks for your reply. I do have many years Access programming experience which is what I provide in weekly tutorials. However, although a survey would tell me what they want to learn, I doubt they would pay for it. If they are getting free weekly content I don't think they would want to suddenly whip out their wallet for targetted tips. I believe the key lies in the 17000 or more monthly people who are looking for Access training worldwide.

08-07-2009, 10:25 AM	#5
Josh Gould Active Warrior Join Date: Mar 2009 Posts: 42 Thanks: 1 Thanked 6 Times in 6 Posts	Re: Expert needed - How can I increase sign ups to my course? I just took a quick look but from a sales page perspective I'd personally test moving the video, homepage link and share button from the top and placing them somewhere else on the page (or remove them all together). Before doing that though, I'd check the Google Analytics stats and find out what the average screen resolutions are for the visitors... Set your monitor to fit them and see where your headline is on their screen. I could be wrong but I think you might find that the headline is going to be cut off, so the first thing they see is a YouTube video instead of an attention-grabbing headline. Basically just test and survey your peeps! Best of luck.