Offline Marketers - Learn from my mistakes!!
I have recently been trying to move into the offline niche, and want to do it properly, by offering the best services I can in my local area.
I was calling a few business owners, mostly from just doing a bit of research and researching into who was advertising using Google adwords in my area.
I also called a few businesses, with ads in the Yellow pages, as they are already paying for advertising, so I can maybe save them some advertising costs!
Now, doing this led me onto a small accountancy business. The owner didn't have a web presence, so i sent her an email introducing myself, and told her what I did.
She was really receptive, and loved some of the ideas I was giving her, and eventually we agreed to move ahead with the websites. I spent quite few hours gong through things with her, getting the right specs and some copy written for her!
This is where the problems started, and basically, it's my fault!
She would have been my first client, but canceled.
Her reasons were that I was too expensive!
So, for 2 websites, I was going to charge her $420. I also offered to get her up an autoresponder for $50 a month.
Now, I know that this is DIRT CHEAP.
So Where did I go Wrong?
- I didn't close the deal soon enough. In sales, I have been told to follow the ABC rule. Always Be Closing. I got caught up trying to justify why I was taking this woman's hard earned cash. In truth, I was doing her a favor, and she won't find a better deal elsewhere!
- I invested too much time at the start. I see it as building too strong a foundation with a building that will not grow past one story. What's the point? You need to identify the Tyre kickers early, and move on. We don't owe businesses a thing, what we know will potentially have a massive impact on their business, so respect yourself - and you will command respect.
- I was too cheap. Yes..that's right! If your price is too low, people will either think it is a con. or that the quality of your work is poor. This is pretty natural...think how you feel when faced with a similar scenario...higher price means higher quality (in people's minds). Charge a fair price for your work, then as demand rises and yous tart to get a reputation, you can then charge a premium. It's only the laws of supply and demand, right!??
I could probably go on...but they are the 3 main mistakes I made, and that I envisage many people will make.
So, if you've experienced what I have, get back on the horse and go and prove to these people that we are worth our weight in GOLD!
Question
Has anybody else had some failures which they learned from? Share them hear - so that we can all learn from them!
Thanks
Dave!
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