I am making money and losing money! How can I improve the situation?

4 replies
Hi;

I made 2 vsls one for men one for women. Sent 500 clicks to each.

Spent $200 on each.

Sold x copies to men and made $300
Sold x to women and lost $50

How can I improve my situation? I have some ideas, and I like to hear your comments if you know what you're talking about.

Awesome : )
#improve #losing #making #money #situation
  • Profile picture of the author The Cypher
    Without seeing anything else, there's a good chance you've got the messaging wrong with the ladies.

    You have to keep in mind that both men and women have differing beliefs that things that they care more about. Messaging is off - first thought.


    Then everything else is just a rodeo because of what you did and didn't give us. If the product is more expensive, there may not be enough data to say that the women VSL failed while the men succeeded.

    Your ads might have been off.

    The way you segmented between the men and women's VSL might have been off.

    Headline Testing.

    Delayed ATC button might have been off.

    Premiums/Bonuses could be tweaked or the Offer favors one gender.


    Bottom line is, without knowing everything no one in this forum can help you. What you've given us would lead any normal-sane-marketer to say:

    Scale up the Men's VSL and Split Test a few things for the Women.
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  • Profile picture of the author nicholasb
    stop selling that offer to woman and increase the amount of men you market too
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    • Profile picture of the author JohnMcCabe
      Originally Posted by nicholasb View Post

      stop selling that offer to woman and increase the amount of men you market too
      Since it appears that there were some sales to women, I wouldn't write off an entire gender based on one small test.

      I'd likely buy another 1,000 clicks, but send 75-90% to men and the remainder to women, using a modified offer. If the pattern holds up over several iterations, it might be time to conclude that the product/service offered simply doesn't appeal to women.
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  • Profile picture of the author jahmeld
    If you built a list, I would suggest offering more relevant offers to that list to increase profits.
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