Hello, I want to learn to sell now!

Hi! That is great that you want to be someone whom can be trusted and will sell ethically! That is huge in this industry because there are so many scammers out there on the internet! First you need to find a niche market and product that you stand behind! Secondly you need to build your brand online…people buy from those that they trust not be cause the product is the next hot thing. With social media, you should join groups and provide value to the group discussion which in turn will create trust and make you look like the expert. The popular social media platforms are Facebook, Instagram, Youtube, Twitter an Linkedin. You can also set up a blog that can offer tips and you can share your experience in the market which can build your email list fairly quickly. Please remember that your email list is your gold ticket and you have to nuture that list so that they will trust you and see that you are genuinely there to help them grow their business as well. I hope that these tips help you out. If you have any more questions, just send me a PM

if you have never sold before in my opinion you should start with CPA marketing and Affiliate Product marketing. Its a step stone.

There's a world of difference between marketing and selling.

They are not the same thing. Yes, there is some overlap, but beginning by saying you want one and then saying you want the other shows come confusion.

What you really want are the results. Money in the bank.

AND you want money in the bank from sales of an effective solution to a real problem your buyers are experiencing.

I applaud you for this.

The process is straightforward. You, however, must identify and plugin certain variables.

First, you must identify what PROBLEM your target market is experiencing that you can fix.

It is critical that you understand it is THEY, not you, who must acknowledge the existence of this serious problem. Product creators getting a brainwave and then rushing out to create a solution to a problem no one but themselves believes exists is serious is an epidemic in the world.

What words, specific phrases, is your target audience using to describe this problem and its symptoms?

You will hear and see these. They are pain points and they are invaluable for your copy and your funnel.

Where does your target market hang out?

You need to be there.

Get in front of them.

Use their pain points to describe the situation they're in--and if they want out, you have the solution.

When a prospect is in genuine pain, they will move to get out of the situation.

You need a way of capturing the lead.

Most people do this by autoresponder, a signup in exchange for some free report, video or other helpful content that addresses the prospect's pain.

Everything up until now is under the umbrella of the LEAD GENERATION system.

The Leadgen system is one of three you need, no matter what technology you're using, no matter what niche you're in, and no matter what era you happen to be living in, to market and sell.

Next you must Qualify the prospect. The QUALIFICATION system is the second piece of the puzzle you need to convert prospect to buyer.

Not everyone is qualified to see your offer.

Some people are not a fit...they don't really have a need for what you offer (which you say is important, because selling something to someone who really doesn't want or need it is a Rip-Off); they don't have the budget for what you offer; and/or they don't have the personality fit for you or your offer.

Need/Want is pretty easy to understand.

Budget is more about the prospect's state of mind and how they value the problem than anything else. Not what you price your solution at.

Personality fit is incredibly important when you're offering a service; for example, music lessons. However, it's also important when selling info products and you don't want refunds.

I write repulsive copy sometimes for this reason. I don't want some lazy bum buying my stuff as the "heroin shot of the week" answer to their desire for something for nothing. I want buyers who will open the box, consume the contents, and go forth into the world and use that content!

So all three factors of Fit are equally important.

Your marketing's job is to qualify the prospect.

Now, qualifying is also pre-selling.

When you screen a prospect for fit, and they don't get screened Out, then what are they? Warmed up, right? Because they're a fit.

NOW the job becomes one of conversion. This is selling.

The CONVERSION system is the third part of the machine.

Only qualified leads are permitted to view your offer.

Imagine what this does to EPCs and other statistics. Imagine why so many affiliates have so poor stats...because they ignore the middle step and send unqualified traffic directly to the offer.

Now your sales page, VSL, email sequence, whatever way you are using to sell, does its job.

Lead Generation System >>> Qualification System >>> Closing System.

This is called a FUNNEL, by the way.

And you can back out to how many at each stage you need.

How much money do you want to make?

The loser response is, "As much as I can get."

That is a fool's answer. That's why the majority of people here never get anywhere. They chase the butterfly of the shiny object, daydreaming it will make them the imaginary zillions they have never truly set a value on or a specific target for.

You need a target.

Say it's $2000 a month, to start with. You can always change the target, and raise it after you have consistently reached it.

Say you have an audience who acknowledges the existence of a problem they value at $10,000.

No trouble at all--million dollar problems are lying around all over the place.

A solution priced at 5-10% of the size of the problem is an easy sell. Provided, of course, you have done what I said to do above, and gotten a real target audience to admit to having a real problem, using real pain points to describe it. And not just imagined something on your own.

Got it?

So now we can price a solution at $500.

$2000 / $500 = 4 sales.

Lead Generation System >>> Qualification System >>> 4 Sales.

How many qualified leads do you think need to see your conversion system to guarantee, conservatively, those 4 sales?

Now remember, these are Qualified leads, not junk traffic you threw at the wall.

They have need, budget and personality fit. They are eager for what you offer.

Your copy simply has to not suck.

For a beginner, I'd say 20 qualified leads per sale is a good bet. (No income claims are made, of course. Your results will vary.)

So now...

Lead Generation System >>> 20 x 4 = 80 Qualified Leads >>> 4 Sales.

Our next step is to figure out how many Unqualified leads we need to load into your funnel to get those 80 qualified leads.

I am giving away here what I teach on a $250 coaching call, and it's worth far more than that. And why? Because hardly anyone will read it. Most are too lazy, seeing how lengthy it is and looking for the fast, easy answer...and of those who do read it, hardly any will implement. So I have nothing to worry about.

Again, conservative estimation is our friend.

You will gather real data as you run traffic through your funnel. And with this data, you will be able to adjust these figures...and troubleshoot. We'll cover that in a bit.

Let's return to the Lead Generation System.

Say you have found a music forum full of newbie enthusiasts.

This is good because they have at least taken the step to identify themselves as people who have taken an interest in music, and registered or visited this on-topic forum. That's a good start, I'd say.

So how many a month do you need to click over and get started in your funnel to reach that 4 sale target?

It's a good bet that most will flake out during the qualification process. And at the start, it is better for you to estimate on the low side of things.

So let us imagine that for every qualified lead, we must load and process 100 unqualified leads into the system.

Again, reality may show otherwise, but we must estimate and conservatively to begin with.

This gives us a funnel of:

100 x 80 = 8000 Unqualified Leads >>> 80 Qualified Leads >>> 4 Sales.

Now you have a starting point.

"To manage we must measure" is an operations management maxim.

Now you can measure.

This means you can manage the system.

Take a moment to contrast with the sloppy, poorly thought-out, incomplete, incorrectly technically-based, and hyped up magic bullets you have been shown over and over and promised those will work.

Nahh.

So. Question:

Does your traffic source HAVE 8000 leads a month it can send you?

Probably not.

Think about this!

If you had not done this exercise and calculated the math of your funnel, what would you have done?

Gotten some techie thing, thrown it in front of an unknown audience, and then wondered why it fizzled and didn't work.

Because the traffic source could not bear the draw you were unknowingly trying to load on it.

With this level of understanding of your funnel, you can now confidently realize you need additional traffic sources.

Now you know where to spend your effort.

Setting up a beautiful funnel, in the qualification and conversion sections, and unknowingly not being able to send enough traffic through it to hit the sales targets you want is the death knell many, many people have run into over the years.

People will try to sell this stuff to you: oh, we have this awesome conversion thingy; it really knocks their socks off; you'll make sales on autopilot.

Sure.

But you need that 8000 load-up of unqualified leads to reach the money target you're looking for. And they don't tell you that, because their expertise doesn't extend that far.

So you implement their hypey conversion system, throw 100 people at it, and presto: 0 sales.

"It doesn't work!" you shout.

And off you go to look for the next shiny object.

100 >> ??? >> 0.

No kiddin'.

I hope you think a little differently now.

Lead Generation system >>> Qualification system >>> Closing system.

A word about troubleshooting, since I mentioned it above.

What if your real traffic doesn't match up well with the estimations?

We wanted:

8000 >>> 80 >>> 4

and say we got:

8000 >>> 40 >>> 2.

What have we learned about our funnel? What can we diagnose here?

We loaded the right number of leads into the system. That is fine.

Something broke down between Leadgen and Qualification. We got half as many Qualified leads as we thought we'd get.

The numbers between Qualification and Closing are fine; they're at the ratio we'd expect.

Answer: something is wrong with the Qualification system.

Now we know where to look.

What if our results were more like:

8000 >>> 80 >>> 1?

Now we know something is wrong with our Conversion system.

Maybe our copy sucks. Maybe our VSL needs a rewrite. But we know where to look.

Contrast, again, with someone who has not done this estimation and analysis.

All they know is they put 8000 leads in and 1 sale came out.

Where should they start?

Is it the qualification system or the closing system that's at fault?

I don't know.

Impossible to tell.

So they start changing everything: traffic sources, lead gathering techniques, email series, sales letter copy...

And completely obscure anything that might actually work.

Back in Science class, when you were taught how to run an experiment, how many variables were you told to change at a time so you could measure the result?

Twenty?

Six?

No, ONE.

Yet these marketers blast through a dozen changes, throwing mud at the wall and hoping something sticks. Will they ever know what did the trick if one of these does work? Nope. But they'll smile smugly to themselves, "Heh, sure fixed that."

Not terrible, but not duplicatable, either.

And this is where the vast majority of marketers are, even experienced ones. They don't know about or ignore the middle step, and therefore do not have a measurement system that gives them true ability to manage.

understanding that profits are better than wages...

At the same time...

Meeting peoples needs and doing what you do because you enjoy helping or providing the knowledge for people.

In order to do that you need to take the time... Take the time and the money will follow.

Don't do what the majority try and do and that is just go after the money. Terrible way to think...

Your thoughts lead to feelings (emotions), your feelings lead to action and that action leads to the results you get in life. Nothing else!

Once I got that my results started to turn around for me.

Supply and demand

Hi Mark,

Almost all of the internet marketing methods you see on the forum have been around for a good number of years so you can be sure that they work and will continue to work.

If you are looking to sell ethically and honestly, and at the same time to provide something that you believe has value, you must see the value in the product yourself. Narrowing it down, i would recommend that you look into affiliate marketing or starting up a blog (monetize the blog with related affiliate products or using google adsense)

Well...

What can you do?

Can you teach music?

Teach other people to write?

A little more about you would certainly help.

Dan

I want to learn how to sell now too! I've been (slowly) developing a website and subscriber list (now about 530), and I'm ready to figure out how all you nice people are able to turn on the auto-pilot earnings. I have done everything from customer service and airline ticket sales to insurance accounting, and I know how to work hard as well as knowing that it won't happen by magic alone ;-) So - thanks for posting this question, and for all the responses up to this point. I'll be using this thread as my self-introduction into Warrior, and I hope to get known and respected by all you good folks over time.

Thanks!

Start building a website, populate with amazing items such as articles, how to's, enticing photos, etc. in the music niche, get lots of visitors/dedicated audiences, then SELL.

First, Jason has given a great mini course on selling, print his post (#6) out and read it over and over. Here's my take on learning how to sell...

You have something.
They want something.
Meet somewhere.
Exchange Value.

If you can prove to people they have a NEED for what you offer, the selling is almost automatic.

So, what is the something you are selling? (Product? or Service?)
Who are THEY, the ones who would want (or need) it?
WHERE will you meet? Think of a busy intersection in a city, you bump into them and only have a few seconds to get them interested. Where is your INTERSECTION?
You then EXCHANGE value, which is the starting point...

What VALUE are you offering?

You want a tested and proven marketing method, this one has sold billions of dollars of products and has been successful for over 40 years. It has built 3 100 million dollar companies.

It is known as the NPGS Formula, you can get a used book for under 10 US dollars.
There are four parts to the formula.

Product
Prospect
Promotion
Media

The selling takes place at the Intersection, the better equipped you are at that moment, the better you know and understand your prospect, the more value you can offer...and the better able you are to
PROVE
they have a need, the easier you job is.

Since you want to start with honest value, end there too!

gjabiz

PS. The book to find the formula in is 7 Steps to Freedom II by Benjamin Suarez, can usually find one for a few bucks.

Look in the newspaper for a telemarketing job and apply to it. Work for them for 1 month making at least 100 calls per day. You can learn selling and getting over the fear of rejection in 1 month and it will be a month you remember for the rest of your career.

First of all, thank you for all the advice, especially Jason #5 which has made me think again about my get rich quick thinking style which has me hop from one thing to the next like some manic wide eyed happy clappy evangelist with ADHD.

I am an innovator, lead the bell curve on ideas and shout them from the rooftops to anyone who will listen, yet have little or no staying power when it comes to building business, or lists.

Nobody has died, in fact nothing much has happened since I joined in 2010 and my first post in 2015. I guess in 2010 I thought "I need to make some money online" and joined, then forgot all about it. Then had the exact same thought last week and then realised I was already a member. I am a member of so many things that it is hard to keep track of them all.

I was just having breakfast with my wife and looking at email and noticed an email (among the thousands of SPAM messages from all the crap I have signed up to) saying there were 4 messages on my thread.

Remember, this is my ONLY message on this forum in 5 years and had I not seen the email it may have been several years before I came back and read the advice.

Jason's advice really hits home why I am not successful at marketing or selling.

I don't know the first thing about it and try and while I can do all the technical back end like AdSense and Affiliate links etc I have no audience.

Most of the people on my lists are there because they have been coerced or added in the early days before it was truly illegal to just add masses of email addresses to a database and start messaging them. And even if they were bonafide legal customers, I don't even know what my audience is.

I don't know what my targets are. I don't know what my product is.

I have just heard that you can make money online and fancy a crack at it because I am 52 and will retire in 17 (22) years without a pension.

So that's the conjecture about who I am and why I haven't replied out of the way.

Well most of it anyway ;/)

When I was a kid, I wanted to be a millionaire and to drive an E Type.

The possibility which presented itself at the time was being a pop star.

I have pursued the pot of gold at the end of this rainbow relentlessly and somehow missed the beauty of the rainbow. I notice the gold in the music industry has moved and I am not sure I want to be a part of it.

I either need to invent a new pot of gold, a new revenue stream from music, or from music tech support which is ethical and fun. Or I need to draw on some other skills.

If this is a war room, then I need to go back to the map and see what other battles there are to be won. While of course remembering the map is not the territory ;/)

Thanks again for your replies they have been illumination. Not least of which, the patience of some and the impatience of others.

I intend to learn from the patient. To look at the industry I am in and LISTEN to musicians and identify their problems. THEN to see if Internet marketing is the best place to help them to resolve them, or if any business I choose to create would work better elsewhere.

I get it.

There is no get rich quick solution here!

I need to do some work to get my Jag.

Cheers,

Mark

Hey Mark!

There are sooooo many different offers out there online, that you can get your hands on, but you gotta be careful. There are some spammy offers out there. It's really easy to get scammed.

You need to find someone and build relationships with them. Find someone trustworthy. Do your research.

You have to find something that would fit your needs. There are different ways to make money online - affiliate products (sell someone else's products), network marketing aka MLM, or you can send your own digital / physical products.

Let me know if you need any help. I've been in online business for quite a while now, and know what works and what doesn't. I'm happy to help.

Jelena Ostrovska
Founder, FreedomKickstarter.com
Creator, JelenaOstrovska.com