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How to price this?

by Patrick Pallesen
6 replies
Hi I am about to make an audiocourse in the fitness niche.

But I have no idea how to price it or if I could price it like 77$ or something.


Some advice regarding pricing

also so I know next time.
#price
  • Profile picture of the author SeanSupplee
    Not sure on the price not sure on what your product is about at all would need more details. However word of advice
    If you are creating an audio course make it a text format first one which people can join. Then upsell them on the audio course and then perhaps another upsell to have it sent to them on CD.
    Some people will pay more because the content is on audio instead of on paper. Make it easier for them they will pay more basic rule to marketing.
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    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
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    • Profile picture of the author Patrick Pallesen
      Originally Posted by SeanSupplee View Post

      Not sure on the price not sure on what your product is about at all would need more details. However word of advice
      If you are creating an audio course make it a text format first one which people can join. Then upsell them on the audio course and then perhaps another upsell to have it sent to them on CD.
      Some people will pay more because the content is on audio instead of on paper. Make it easier for them they will pay more basic rule to marketing.
      It's in the fitness niche so it's about fitness and musclebuilding
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  • Profile picture of the author snazzie
    It really would depend on how many other options your perspective customers have? Do you have a lot of competition? When you say niche, just how much of a niche is it?
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  • Profile picture of the author SeanSupplee
    Still whats the WOW factor of your product? Such as 7 min abs etc what would make me want your product compared to the countless others out there?
    This will be your biggest selling point when you answer that question and your main focus to push your product.
    Text based one time product can range anywhere from $7 to $27 Audio upsell it to $67 and video or CD video audio anywhere around the $100 to $200 range but like I said I cant see the product and what your offering so these are very rough estimates.
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    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
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  • Profile picture of the author watershawl
    Patrick, it depends on how many CDs come with it. Is there an accompanying web site? An ebook? Check out Tony Robbin's CD sets for an idea of pricing.

    For example, if Tony Robbins charges $499 for a 6-DVD set, and you're selling one CD, then your CD would be worth in relative terms, 1/36th of $499, or $13.86.
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  • Profile picture of the author Patrick Pallesen
    It would be something like people who want's to have a body like some movie stars and fitness magazine models.

    Something down that line.

    And it would be an audiocourse with a trainings program + I might add in a ebook as a bonus
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