Great squeeze pages and no sales

by Yuv102
20 replies
Hello guys.. just wanted your advice.
I'v been doing tons of research online everyday,whole day for the past 2 months. I'v learned a lot before i started to do anything online and decided i wanted to be an affiliate before making my own product... i do have a very big budget to invest in traffic and tools but i wanted to try it small and test it then go bigger...so this is my model, after a lot of research:
- I'v sent 1000 visitors by solo ads in the IM niche to my squeeze page, offers a freebie eBook on "how to build a list"
after they opt-in:
I'm giving them 2 choices: a button to download the free ebook or a button to "watch the craziest marketing video you will ever see" and then send them to my affiliate link: rich jerk. no sales. maybe it's too high ticket? anyway. i switched it to a cheaper offer and still no sales.. It's just suppose to be a self liquidating offer - this is what allows me to return my investment on solo ads immediately...
Anyway i'm sending them via email the eBook download link.
only 20% from my fresh opt-ins are downloading it !! why is that?
inside the well written eBook i'v worked on 2 weeks, i'm showing them very good strategies for beginners on how to and how to build a list use tools (with my affiliate links like Aweber, LeadPages) and so on, and i even offered them a very good bonus if they purchase any of these tools via my affiliate link..

but it's just not going well. no sales. not even many clicks on my affiliate links inside my ebook.
it's important to say everything is very high quality , well written and well designed (i'm a web designer myself)

what have i done wrong? please help..
If you want to be very nice please PM me and i can send you the link to my funnel..
i'll be happy to even pay for someone to help me, i just need advice and don't know what do to. It's so frustrating and i'v put so many efforts on it.
Thank you!
#great #pages #perfect #sales #squeeze
  • Profile picture of the author Sarevok
    Yuv, how are you doing?

    I believe that squeeze pages are THE most important part of the equation.

    Also, I think you need to improve that 30% opt-in rate. Strive for greater than, or equal to 50% opt-in rates, and continue split testing your squeeze page until you can get 50% opt-in rate consistently and reliably.

    Also, are you pre-selling the Rich Jerk at all, or are you just letting your users click it without any preselling at all?

    In my experience, having a video immediately after your end users subscribe, introducing yourself and soft-selling your offer always works the best. Yes! Even with solo ads!

    Why a video?

    Because it makes you stand out 10-fold over your competitors. It makes it so your end users REMEMBER you, and it helps you build rapport and prestige 10x more than just a static thank you page.

    So - even if they don't buy your immediate upsell, they are, in my opinion, statistically more likely to open your followup emails.

    It also lets your end users know that you're a real human, and not some faceless, emotionless company.

    If your voice sounds shy, and unpolished? Heck, then that's even better.

    Also, the rich-jerk MIGHT be too expensive to promote right off the bat, but you WOULD have much better luck using a funnel as I just described, in my humble two cents.

    Split test two price points

    If all else fails? Create TWO videos, one promoting the rich jerk, and one promoting a LOWER ticket offer, perhaps a CPA offer or something like that.

    The key feature here is to drastically switch what you're doing, and split test.

    These are just my humble $.02 offerings, and I hope they help.

    Wishing you unfathomable success...
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    • Profile picture of the author TheGMa
      Originally Posted by Sarevok View Post

      Yuv, how are you doing?

      ...

      Why a video?

      Because it makes you stand out 10-fold over your competitors. It makes it so your end users REMEMBER you, and it helps you build rapport and prestige 10x more than just a static thank you page.

      So - even if they don't buy your immediate upsell, they are, in my opinion, statistically more likely to open your followup emails.

      It also lets your end users know that you're a real human, and not some faceless, emotionless company.

      If your voice sounds shy, and unpolished? Heck, then that's even better.

      Also, the rich-jerk MIGHT be too expensive to promote right off the bat, but you WOULD have much better luck using a funnel as I just described, in my humble two cents.

      ...

      Wishing you unfathomable success...

      Hello Sarevok!

      Backing up your video comment:

      Absolutely spot on. The biggie is to make your viewers feel at home, that you are their friend, that they can trust you. A video goes a long way to bolster the feeling. If your viewers are confident that they would recognize you if they saw you at the grocery store, they are more likely to buy from you.

      As for looking good or sounding good, don' worry, my friend. Have you ever watched The Crazy Russian Hacker series on Youtube? Major Russian accent. Hugely popular. He does home-grown science experiments. There's another guy who reviews As Seen on TV stuff. It's a hoot to watch because he fluffs up and when he does, he makes like Julia Child - picks it up off the floor and keeps going. Same with any of the As Seen on TV reviewers.

      It's the down home enthusiasm that counts, plus talking as if the person watching is a friend standing there in the room with you or sitting across the kitchen table sharing a cup of coffee or tea and crumpets. You do not have to be all splash, flash, and dash. No way.
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      • Profile picture of the author Steve B
        Three things strike me about your thread . . .

        1. Your traffic may not be targeted to your offer. Your freebie is about building a list. So have you targeted prospects that have specifically asked or are searching on "list building"? After the squeeze page you are sending the traffic to the Rich Jerk. Is he going to be helping them specifically with what they're after - list building? Probably not.

        2. Your offer may not be compelling enough. There are a ton of free resources online about list building including endless PLR ebooks and reports. So why would someone want your ebook over all the others available to them? If prospects don't choose your book, your offer is not compelling enough.

        3. Will you marry me? In a sense, that's what your asking your prospects to do without courting them at all. You're trying for commissions from a high priced offer (RJ) without giving the prospects incremental value and a chance to get to know you and see if you know your stuff. What do they have to go on? How do you expect them to assess your recommendations if they have never heard of you before? They can't.

        The things I've mentioned above may or may not be helpful . . . but they are definitely places to start in your discovery of why your marketing isn't working well.

        Good luck,

        Steve
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  • Profile picture of the author GillW2015
    Have you built a relationship with your list? Have you helped them solve their problems? Have you given them loads of value?
    Why should these people buy from you? They don't know you.
    Building your list is a good move. You now need to nurture your list before you try and sell them anything.
    They need to know, like and trust you first.
    You must give before you receive - and stop chasing the money.
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  • Profile picture of the author apstephe
    I would say trying split testing with only a freebie and only a marketing link. Both on one page may be too confusing.
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  • Profile picture of the author Randall Magwood
    What do you do to the leads after they have subscribed to your email list? What kind of messages/emails are you sending them? Are you expecting them to buy RJ's $297 through YOU, someone they've never met before? It CAN happen, but you haven't demonstrated any kind of credibility to them. Why should they listen and trust you and your recommendations?
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  • Profile picture of the author Joan Altz
    It sounds like your new subscribers are turned off by where you are sending them after they optin and so they are choosing to not download the ebook even though they subscribed. You should test just giving them the ebook without the crazy video option and see what happens.

    You may think your setup is high quality, but if it doesn't convert, then it is low quality, regardless of construction or design. You need to test different things and not get stuck on your own idea of quality.
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  • Profile picture of the author munir ahmed
    Hi,
    I see where your coming from my friend, internet marketing may seem simple but the reality is people don't buy or invest in the products, in fact they invest in YOU.

    First of all my main concern for you is do you have a bridging page as you might be aware of that Solo add send you cold market (people who don't know you)

    After my optin page i have another page called a bridge page where i appear in the video myself welcoming them so they know who i am.

    Before the bridging page my open rate was very low and after adding the bridging page my optin rate has sky rocket an extra 20%.. (big different)

    I have a 55 day follow up email in just 1 campaign providing them value and free stuff as well as promoting few essential tools they need along the way, I make great sales with my setup i have.

    What it comes down to is how you build a relationship with your list...

    I use the KLT formula
    K- KNOW
    L- LIKE
    T-TRUST

    After the bridging page when i introduce myself they know who i am...
    Providing them with great value and asking question and communicating on a daily basis sharing my story and how i became a marketer and relating to them get them to like me...
    Providing top great value get them to trust me and build a closer relationship...

    Then promoting a product that i know will benefit my list will make them trust me even more....
    Make sure promote something that you use your self or have done full research on, don't just bombard them with affiliate product because sooner or later they will hit the spam button or unsubscribe to your list very soon...

    The main part of this relationship is to be your self and be totally honest because people love that and they can relate to you.

    Hope that gives you a little bit of insight
    Good Luck and if you need any advice then il be happy to help...
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  • Profile picture of the author nicheblogger75
    I don't know about anyone else here but personally I'm not about to fork over $297 to somebody who I don't know at all.

    The method that works best for me with solo ad traffic is to send them to a fairly low priced CPA offer right after opt-in, and deliver the link to the download page for whatever it is I've promised them in my "welcome" email. The reason why I like to use CPA offers with solo ads is even though the cost of the product may be $29-$49, you often get paid anywhere from $50-$100 per sale by the CPA network.

    If I am using a form of free traffic, I don't usually even redirect them to a sales page page after opt-in. I will just send them from the squeeze page right to the download page to get their gift. I send them to a CPA offer after opt-in with solo ads so I can cover the cost of the solo. I often find that people will spend $30-$50 right off the bat even if they don't know you yet, but as for $297, I don't see it happening very often, if at all.

    Another tactic that will work well for solo ads, as some Warriors have already mentioned, is to go right from your squeeze page to an introduction video. This can serve a few purposes. You can introduce yourself so your new subscriber knows who they are dealing with, you can also instruct them to whitelist your email address so your future emails have a better chance of getting inboxed, and you can pre-sell a product.

    I understand the need to try and sell right after opt-in with solo ads because the whole idea is to try and cover the cost of the solo ad so you get your leads for free. However, it has to be done right in order for it to be effective.
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  • Profile picture of the author Marc Rodill
    Quick question. I saw no one mention this, but...

    What about your traffic?

    Did it all come from ONE solo ad vendor?

    If that's the case, not only should you split test your landing page and offer, like Sarevok said, but to test different sources of solo ad vendors and track those as well.

    Also, Munir Ahmed gave you some great advice about relationship building and follow-up. But it still doesn't matter much if your traffic is all click bots or untargeted to your offer.

    Thanks
    Marc
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    Long Lost Warriors! The Secret Sales System! Act Now! Buy Now! Right Now!
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  • Profile picture of the author Yuv102
    Wow, thank you guys for really great tips. I'm definitely going to do what you said.And i'm never giving up!!!
    I really wanted to do a video but right now i'm at a hospital for the next couple of weeks so i can't really shoot a proper one. But a video is a good option.
    I'm a bit scared of it as well, because... I'm a young girl..I wonder if, in our world, older guys will listen to me when they see me in that video

    anyway,
    in the thank you page I'v changed the CPA offer to a cheaper one.
    I'll also try another solo ads vendor.
    and i'll also do a split testing with and without the CPA offer..
    But .. again..I can't shoot the video soon enough.. what other people are doing without a video? I bet there are another ways...
    I'm feeling like as soon as i even get 210$ profit from the 200$ i'm paying for the solo ads - i won. because then it mean i'm earning 5% for every dollar i'm spending... and this concept is just so cool. But it's hard.

    Why aren't them clicking my affiliate links inside my eBook? I offered them a crazy bonus if they purchase it through my link... and i wrote it very well... Maybe they are just not targeted enough?
    there is a better way to attract more targeted readers to my eBook? because i'm trying to promote them stuff like Aweber and Leadpages and they need to be complete noobs...
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  • Profile picture of the author Yuvalee
    Hello, I suggest you will get out of the box. Try to look at your funnel as one of those visitors from the solo ads. Think of the whole steps they being through.
    Maybe the solo ad wasn't "pre-selling" your free offer good enough? Maybe you should try a different solo ad vendor?
    Do you have a blog? I strongly suggest you will have one! That's a great source for organic leads, fans and connection in the industry.
    As others say, Yes, make a video! Are you a girl? So what? me to, and believe me, i had the same fears before i published my video -But the truth is you don't need to be shy, because people are used to see guys in those videos, and if they see a girl who knows what she's talking about, you might even impress them way more then a guy - because it's a very refreshing change. But try to look professional and not too "girly". Show them who's the boss!!

    Maybe you should come out with a whole new squeeze page.
    Now, if i understood your goal - you want to return the investment on your solo ads, right?
    Your problem is that you cheap offer still doesn't convert.
    So try to look different cheap offers and see what converts better.
    You know what, maybe even try another affiliate's ---free--- offers that leads to a sale - something where you can track your leads even if they haven't purchase yet - You can see their free account just waiting to convert - and then they do all the job for you.
    I'm doing it Affilorama or Clickfunnels and Getresponse have something similar as well - I found it very helpful and it's going great for me.
    You can see this model in a serious affiliates offers like the ones I mentioned before.
    By the way - if anyone knows other similar offers with a free bait I'd love to hear

    I hope it was helpful! PM me if you need anything, I'd love to help you.
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  • Profile picture of the author superowid
    There's a simple way to find out what's wrong with your approach.

    Please DO IT AGAIN... without that jerk!

    You'll be amazed!
    Good luck!
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  • Profile picture of the author Yuv102
    Haha...ok not many fans of the rich jerk... Ok, i will try something else and i will share the results here
    Thanks!
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    • Profile picture of the author onSubie
      Originally Posted by Yuv102 View Post

      Haha...ok not many fans of the rich jerk... Ok, i will try something else and i will share the results here
      Thanks!

      You want your affiliate offer to match your 'freebie' - I'm not sure if the new Rich Jerk is a list building model.

      If people are opting in because they are interested in list building then they get sent to an affiliate offer for a "niche site empire" product (for example) that would be a disconnect.

      Your follow-up sequence should continue to promote your affiliate offer by building on what your freebie gives.

      Your follow-up sequence would promote list building and discuss strategies given in your free ebook/video then promote an affiliate offer like: "The <guru I'm promoting> built a multimillion dollar empire with list building. You should check out his member site. It has a free 30 day trial".

      Otherwise you are competing with yourself with your followers asking: Should I be building a list like your freebie says? Or should I be building niche sites like your affiliate offer says?

      If you are giving away a list building ebook, then look for list building related offers:

      Comprehensive list building course
      Solo-Ad domination course
      Squeeze page "magic" course
      Sales funnel building course

      NOT

      Secrets to keyword research (more relevant to niche sites than mailing lists)
      Wordpress course (more for building sites than funnels)
      Fiverr domination (completely different income model than list building)
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  • Profile picture of the author extrememan
    Try this.. Add a pre-sell video to your thank you page. Basically, thanking your subscribers and tell them your free gift will be sent to the email address they used to opt-in. Straight after that mention to click on a button below to the product your promoting saying you highly recommend this.. I've used this on countless squeeze pages and my conversions go through the roof. WHY? because you are building instant rapport and this is proven to work for many others.. (Including me)
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  • Profile picture of the author Teravel
    Originally Posted by Yuv102 View Post

    I'v been doing tons of research online everyday,whole day for the past 2 months. I'v learned a lot before i started to do anything online and decided i wanted to be an affiliate before making my own product.

    - I'v sent 1000 visitors by solo ads in the IM niche
    This is your problem. In fact, it's why so many people in this forum fail to earn anything from what they have learned.

    To many beginners are coming here and jumping directly into the IM market, without even the slightest bit of real world experience.

    Most of the time, these beginners are spreading theories that have been shared by others in this forum. Those theories most likely came from other people who also shared these theories, and on and on goes the cycle of why people don't succeed.


    Instead of doing what all those others have done, and most likely fail like them as well... Why not take the information you have learned here, and apply it to another market that you have knowledge and interest in.

    It's about "Knowing Your Market" and being able to solve their problems. If you can't figure out why you aren't making money, why would anyone else want to follow in your footsteps?


    Find another market. One that you have an interest in. One that you have experience with, and information to share. THEN apply the concepts you have learned here. I'm sure you will see a world of difference.

    Of course, you could continue to toss your money at those solo ad sellers and not make anything back. It's all up to you.
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  • Profile picture of the author anwiii
    why are you giving your visitors a choice in where they go on the same page? it's up to you to control the flow of traffic. give them one option and one option only. if you want to send me your funnel, i can quickly dissect it for ya and give my two cents in what to change. with the information you gave though, my advice is not to try and upsell people on the same page as the free report. you need to change your funnel....
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  • Profile picture of the author jordel
    remember your squeeze page must "presell" your lead... in order words,
    if you are givingv a way a free ebook on wordpress, for exaplme, then your OTO must be related to wordpress... and try to use a price range for the OTO $7-$47

    and of course make sure you are picking the right solo sellers.

    have a great day!
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  • Profile picture of the author XponentSYS
    Originally Posted by Yuv102 View Post

    - I'v sent 1000 visitors by solo ads in the IM niche to my squeeze page, offers a freebie eBook on "how to build a list"
    after they opt-in:
    What's your optim rate? In other words, for every 1,000 people who see your lander, how many opt in?



    I'm giving them 2 choices: a button to download the free ebook or a button to "watch the craziest marketing video you will ever see" and then send them to my affiliate link: rich jerk. no sales.
    This is something you're doing wrong and is why only a small number download the book.

    You've added a extra step here. They've opted in for the book.

    Downloading it should be the next (and only) step.

    As for the video, I don't know why it is for sure but I'd venture to guess that it should be offered the next DAY after the book OR offered IN the book.

    Basically you want them downloading the book and reading it as it should've designed to PRESELL the next step - the video.

    I assume the video PRESELLS the offer.

    Try it this way. It will work better.

    PM me a link to your funnel and I'll have a look and also send you a copy of my book on solos - which talks about the right funnel to use on this traffic.

    I'm not another Jonny-Come-Lately. Been doing this for 15 years
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