'They love to buy,but they hate being sold to' What is the meaning?

[JAIDEEP2959]

I recently came across this term 'They love to buy,but they hate being sold to'. I could not understand it clearly.It is about selling to the customers.

Warriors, please explain.

Thanks in advance.

[petevamp]

Yes people hate being sold to but they like spending money. Which is why with your pages you should not come straight out and sell to them. You need to warm them up so that they want to buy from you.

[MacFreddie]

It means no one wants to be Sold to. They would rather buy because they Want it not necessarily that they need it.

It's like a Hot chick who throws herself all over you and acts giddy, nobody really wants her, especially long term.

Now take a Hot chick who wont give you the time of day, yet she knows how to Tease then you want her no matter what the cost.

People want to be Consulted, not tricked into buying something. If you can show Benefits of how a product or service can benefit them then they will Buy.

I intentionally Play the Tease in everything I do. I tell my clients to give me (2) business days to return calls. I don't accept emails or phone calls. I have them FAX me their questions so they "Think" before they send me something. Unlike "brain fart" emails which are constant. I won't reply to any emails, period. Clients learn REAL fast not to waste your time.

Always be the "Tease" like the High School prom queen ;-)

[JAIDEEP2959]

Originally Posted by petevamp

Yes people hate being sold to but they like spending money. Which is why with your pages you should not come straight out and sell to them. You need to warm them up so that they want to buy from you.

How can I warm them up so that they buy from me ?

Please explain.

[Andrew G Gowans]

If people are surfing the internet for a specific product or service, they are already in a buying mood and they may, as they say, have their credit card in front of them.

What goes hand in hand with this is the belief that they made the choice for themselves, it wasn't pushed down their throats especially by those old and tired marketing techniques.

An often used acronym that has helped marketers to understand this process is AIDA

Get their ATTENTION, build their INTEREST, create the DESIRE, and have a clear and positive call to ACTION

If you are getting targeted visitors, you should already have their attention, convince them to stay with you, keep them totally interested while you build the desire that they cannot possibly want to buy anywhere else and finally tell them what to do, clearly.

Don't laugh but I have some wonderful examples of the first three but leaving the reader wondering what to do then.

Andrew G.

[Rob Canyon]

Create a blog of value, if you don't have a list and when you give lots, give
visitors an opportunity to opt into your list to get something even more special and
unique to you.

If you have a list, spend about two weeks giving them free stuff, helpful advice and
other cools things before sending them an affiliate promotion.

Its' alot like dating... When you meet a hot prospect in the bar, there's a good
chance you may have to invest in the relationship for at least a little
bit of time before booking the wedding chapel.

Don't you agree.... same online

[Willie Crawford]

It means that psychologically, we like to think that the
decision to buy was our idea, rather than one planted
in our minds by someone else. We don't like to feel
as if we were manipulated into making a certain decision.

Willie

[dle45]

when I walk into a department store I hate it when the salesman comes over and tries to push something on me that is for sale... He then asks if i need help and I always say "no"

But the moment I do need something I will ask.

People want to think or believe that they came to the conclusion to buy on their own. Not because someone told them to.

When things are pushed on you the better chance of a return...but if they come to the conclusion...they'll keep it

[ChrisByrns]

Always TELL, never SELL.

[XFactor]

Originally Posted by JAIDEEP2959

I recently came across this term 'They love to buy,but they hate being sold to'. I could not understand it clearly.It is about selling to the customers.

Warriors, please explain.

Thanks in advance.

I think it's simple. The recent explosion of customers from my first
e-book was all from actually providing quality information and not
asking anything in return.

I never sold anything, but my customers are happily buying from me.

And I will continue to never "sell" anything either, as I hate being sold
to, but I love buying

- John

[JAIDEEP2959]

Thanks for the posts.

I understood that you need to provide more and more information and not force buyer to buy for getting sales.

Thank you.

[Hectorboss]

Some buyers believe you as the seller think yourself having the power of conviction in that beautifully written sales letter which simply means "i gave in because i wanted to not because you convinced me to buy from you"

[YasirYar]

Originally Posted by JAIDEEP2959

I recently came across this term 'They love to buy,but they hate being sold to'. I could not understand it clearly.It is about selling to the customers.

Warriors, please explain.

Thanks in advance.

This simply means that if you have a sales letter which makes crazy claims and insults the customers' intelligence you will not make a lot of sales.

But.. in reality.. I have seen many marketers make CRAZY claims and people buy from them because they are greedy.

[DeborahDera]

Let's say you were to walk into a gym and you met two personal trainers. One immediately told you about the available membership packages and tried to get you to sign on the dotted line. The other walked you around the gym, showed you some of the equipment, and even invited you to a free class to try it out. He even offered you some nutrition pointers.

Which would you rather work with?

The one who helped you.

People will learn to trust you, and subsequently buy from you, if you help them in some way. They don't want a barrage of sales pitches. They want quality information.

Give them information and they'll learn to depend on you when it is time to buy as well.

Originally Posted by JAIDEEP2959

I recently came across this term 'They love to buy,but they hate being sold to'. I could not understand it clearly.It is about selling to the customers.

Warriors, please explain.

Thanks in advance.

[ExRat]

Hi Willie,

Originally Posted by Willie Crawford

It means that psychologically, we like to think that the
decision to buy was our idea, rather than one planted
in our minds by someone else. We don't like to feel
as if we were manipulated into making a certain decision.

Willie

That's what I was going to say

Hi ChrisByrns,

Always TELL, never SELL.

Can you elaborate on that one please?

I would actually say the opposite -

Always SELL, never TELL.

In my opinion, the best salesman is the one who surreptitiously guides the prospect into doing what the salesman wants, while leaving the prospect convinced that - a) the salesman was nothing to do with it b) the prospect was everything to do with it, by making up their own mind. This is what Willie is saying.

I also remember the line used to train salesmen, about them having two ears but only one mouth.

[Digital Info Diva]

They LOVE to buy because you gave them an irresistible offer that gave them a resolution to their problem, fear, or other emotion.

For example, tell me how your product will eliminate the bags under my eyes and then all the other benefits I will receive from that and I couldn't click the buy button fast enough!

When my bags are gone:

• I look younger
• ...therefore I feel younger
• People are attracted to how good I look
• Because I look so good, I may get that job I want
• I may even attract the love of my life
• I get invited to more parties
• Therefore, my social life has improved
• ...etc.

This list could be endless!

[Raydal]

A lot of great explanations. And I think that this rule of thumb applies
especially to men. Men always want to think that they are in control
of the sales process. Don't make up their minds for them.

Women, I think, are less fussy.

-Ray Edwards

[Jim X]

The way I understand it is, make the customer think it's a good idea to buy something from you. Tell him/her the benefits of buying whatever it is you are selling. How it will benefit him/her. Just like Digital Info Diva (Gail) said.

If people feel they are being manipulated they will not feel comfortable buying anything. However, if they see how the product or service will benefit them they will be more inclined to buy because it was "their idea".

Hope that helps,
James

[supershoesclub]

I think it means the buyer would like to buy the things they really want to need and which is same as they images.Not the one they don't want to need but have no ideas to choose to accept by the seller's explain.So seller should honor the buyer's willing mostly.

[stevenjacobs]

You get them to think what you are selling is what they want. Give benefits for what it does

[JaySaldivar]

Originally Posted by Willie Crawford

It means that psychologically, we like to think that the
decision to buy was our idea, rather than one planted
in our minds by someone else. We don't like to feel
as if we were manipulated into making a certain decision.

Willie

Willie got it right, yeah we all love to buy stuff when we think it's our idea. Think about it, if you feel sold, you may also feel that you lost and the other person gained a profit. The best sale is when both parties win and the buyer thinks it was a great idea. When you provide an awesome product and give so much value you can do this.

[ColinChia]

Indirect selling...

It's an ART! SOLD without Selling.

Just like BRAND BUILDING - trusting a brand, that you would buy from through previous interactions / what they stand for... that's indirect selling (aka - people love to buy, but hate being sold to)

[4Frankie]

Dont you have to be a promoter and let the customer think it is their idea. Easy to say but harder to do. Build curiosity and show benefits to them about the article,