Hard Sell or Soft Sell for Writing Services?

by 4 comments
My website is getting an overhaul. I can't decide if the main page should have a hard sell sales letter or a soft sell type of thing. When you're looking for writing services, do you respond better to a hard sell or a soft sell?

#internet marketing #hard #sell #services #soft #writing
  • Profile picture of the author KarlWarren
    Hi Michelle,

    I just want to see two things...

    1) That you're up to the job (samples, ability, testimonials, turnaround etc)
    2) Price/Contact for quote button

    Make both of them easy to find, and I don't even bother reading the rest of the page.

    I may be a unique case in that regard, but anyone looking for a writer, who comes across your site only needs a few of questions answering (in my opinion)

    a) are they good?
    b) what do they do?
    c) how much will it cost me?

    I know that doesn't specifically answer your question, but I hope it helps.

    Kindest regards,
    • Profile picture of the author Mac Wheeler
      I agree with Karl in many ways.

      You need a good strong portfolio, with plenty of good quality samples, and a way for people to contact you, everything else as they say, is gravy.
  • Profile picture of the author Michelle Strait
    Thanks for the responses. Simple and to the point is best. Great, now I have an idea of what to do.

Next Topics on Trending Feed