Market Research someone does the work for you- Mickey'D Vs Berger King!
Hey guys,
while working into the city lately for some strange reason
I started noticing a few things about MacDonald and it's
main rival Berger King.
On every corner where there's a Mickey'D you'll find Mr BK
and looks they are just following each other over the country.
Now it got me thinking some of the things we do as marketers
is take notice of what other people are doing and most of the
time go out and add twist to other peoples ideas and make them
our own.
How man of you guys notice this offline in other industries?
To me this is smart marketing letting someone else do the
hard work on seeing what the market wants... brilliant.
--David
while working into the city lately for some strange reason
I started noticing a few things about MacDonald and it's
main rival Berger King.
On every corner where there's a Mickey'D you'll find Mr BK
and looks they are just following each other over the country.
Now it got me thinking some of the things we do as marketers
is take notice of what other people are doing and most of the
time go out and add twist to other peoples ideas and make them
our own.
How man of you guys notice this offline in other industries?
To me this is smart marketing letting someone else do the
hard work on seeing what the market wants... brilliant.
--David