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08-09-2009, 09:49 PM
| #2 |
| Active Warrior  Join Date: Sep 2007 Location: Canada.
Posts: 59
Thanks: 1
Thanked 10 Times in 10 Posts
|  Re: Reduce Bounce Rate - Landing Page
Have a powerful headline and make it big enough because that is probably the first thing a visitor will see. Also , make the introductory paragraph mesmerizing so they want to keep on reading and don't forget to make your traffic targeted. |
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08-09-2009, 10:41 PM
| #3 | |
| The New Kid On The Block War Room Member  Join Date: May 2009 Location: Stockton, CA
Posts: 121
Thanks: 25
Thanked 32 Times in 13 Posts
| Re: Reduce Bounce Rate - Landing Page Quote:
just the headline. This can also boost your conversions pretty well. leave curiosity and scarcity, and your visitors should be signing in. | |
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08-09-2009, 11:54 PM
| #4 |
| Senior Warrior Member War Room Member  Join Date: Jan 2005 Location: Toronto, Canada
Posts: 1,119
Thanks: 20
Thanked 77 Times in 11 Posts
| Re: Reduce Bounce Rate - Landing Page
Get traffic that's more targeted to the offer you're making on your landing page. If you're sending traffic focused on multiple keywords to the same landing page... stop! Ideally, you should have one landing page per keyword... but if you don't want to go that route, you could focus on keeping the theme of the landing page applicable to a small number of keywords, say 5-20 or so. Example... Group #1 - people looking for a quick car loan approval quick car loan approval fast car loan approval speedy car loan approval These keywords are focused on getting a car loan approval as fast as possible, so you could create one landing page targeted to those people looking for speedy approval which speaks to their needs and concerns. Your landing page for this group of keywords would focus the benefits and features of the offer that relate to speed, quickness, etc. Potential headline... "Drive Your Car Home Today With Our Quick 5-Minute Loan Approval Process" Group #2 - people who want a simple car loan approval process easy car loan approval simple car loan approval painless car loan approval hassle-free car loan approval These keywords are focused on getting a car loan approval without a hassle, so you could create one landing page targeted to those people looking for painless approval which speaks to their needs and concerns. Your landing page for this group of keywords would focus the benefits and features of the offer that relate to simplicity and ease of use. Potential headline... "3 Simple Steps To A Hassle-Free Car Loan Approval... Today!" Hope that helps... Jason |
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| Tags |
| bounce, landing, page, rate, reduce |
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