Recommendations for white label reputation management services

The cost of reputation management services largely depends on how deep the rabbit hole goes, and if the client is defending their company name or the search phrases people use to find their business. Defending a unique business name is far easier than defending someone targeting the keyword phrases people use to find your business.

As far as "reasonable pricing" and "obviously overcharging", I would approach the issue like you would for any other professional service. Explain the situation to 3 different RM firms and get cost estimates. Once you have a general idea about costs, weigh the cost against the cost of not doing anything. Which is greater?

Most situations of Reputation Management are directly tied to SEO, since a common goal of RM is to push offending search results down while raising desirable search results up. Talk to your network of friends and associates who they would recommend for SEO and you'd be well on your way to finding a good provider for RM services.

Good luck, RM can be tricky if not done properly.