Releasing a product every month/2 months, or having a monthly membership payment site?

by ED1190
29 replies
This is something I'm currently debating in my mind.

On one hand, I believe there's more money to be made by releasing a product every month or couple months or so that will provide genuine value to my hopeful potential customers.

On the other hand, having a payment membership site would be good to almost guarantee me a lot of passive income per month depending on the number of people that signed up. The membership site could involve me releasing a new product each month or so inside it (which would be broken down into videos), which would provide massive value as they wouldn't have to keep buying product after product, upsell after upsell (which other marketers do). They'd simply pay a monthly fee (between $27-$47 or so a month) to get access to all of it.

What do you guys think?
#membership #month or 2 #monthly #months #payment #product #releasing #site
  • Profile picture of the author fated82
    I am going for the membership idea simply because you can secure a guaranteed monthly income as long as you keep the said no. Of members....

    You can still release products per month as an upsell or cross sell...or just keep it simple and market your membership site....

    In fact, that is what I am going to od...launch 2 membership sites and just market it....
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    • Profile picture of the author Carsten Tiensuu
      You should go for a lower monthly fee. This way you keep the subscribers in a lot longer...maybe for ever.. Pris it $9.99 or so...people will then run to you and join... It works for me..
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  • Profile picture of the author art72
    Both... Create products and use them to create membership sites. Win/win
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    • Profile picture of the author professorrosado
      Originally Posted by art72 View Post

      Both... Create products and use them to create membership sites. Win/win
      One step better....is to launch a monthly product (this would be your marketing strategy) but funnel to your membership site (long-term strategy and business model).

      This will provide enough extra value for each individual product launch and continued added value to existing members. It also gives you more efficient and centralized creation and delivery management, as well as, multiple traffic and sales funnels over time.

      Your greatest enemy will be your self when you start waning in your efforts. For this reason, you should have a definite plan with a beginning and an end (when the product as a whole is complete and you can set it on auto-pilot and move on to relaxation and/or a new project).
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      • Profile picture of the author art72
        Originally Posted by professorrosado View Post


        Your greatest enemy will be your self when you start waning in your efforts. For this reason, you should have a definite plan with a beginning and an end (when the product as a whole is complete and you can set it on auto-pilot and move on to relaxation and/or a new project).
        Exactly!

        This is without a doubt what has been a struggle for me, and I am sure several others. Knowing the 'end result' or where the 'finish line' is from the starting gate?

        Most people (myself included) enter a race because from the 'rail' the race appears fun, promising, and rewarding 'if' you pick a winner.

        What most don't realize is the moment they step to the line, there's a great deal of effort, training, mental conditioning that needs to take place to be a true competitor!

        We visualize much of our desired success from the success of others, and all-the-while the struggles, the hardships, and discipline that 'true champions' endured...is generally not what the 'on-lookers' see or imagine, when they enter the race.

        That information and experience is obtained ( in most cases) after the starting gun 'fires off' and somewhere between the 'act' of applying the effort to reach the finish line!

        It is on rare occassion, one can expect to actually win... But, through the experience, failure, humility, choose to train harder, and each time... (between the start and the finish line) the distance shrinks, as the act itself becomes easier, and the competition becomes less a threat!

        Win or Lose, you cannot understand or truly appreciate any measure of personal growth in life or business... Sitting on the rail, observing other people's success.

        Sure, let it inspire or encourage you to 'enter the event' - but to truly know oneself to be capable of winning, often requires knowing the path start - finish, back to front, and more importantly, what rests between your own ears!

        Nearly 5 years of study, several failures later, I have developed a much deeper respect for those here who have actually 'competed & succeeded' online...

        For they know, as do I those small victories (compiled atop many misconceptions, failures, and personal experiences) determine the distance between the starting line, and the finish line!

        And, I personally refuse to withdraw myself from the competition, on the account I am still conditioning (training) myself to be a winner!
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  • Profile picture of the author dkm2000
    Membership site sounds fantastic. The pricing depends on the niche. Can't remember which site it was but it was a preppers site and it had thousands of active members. Truly a great source of income for the owners.
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  • Profile picture of the author Steve B
    Originally Posted by ED1190 View Post

    . . . having a payment membership site would be good to almost guarantee me a lot of passive income per month

    Your perception is not reality.

    There are no income guarantees with paid membership sites.

    In addition, the income you do receive (if any) is not passive. Membership sites are a lot of work and you must keep them fresh . . . which means constant attention to both the site and the needs of your members.

    Most membership sites need to have constant stream of new prospects to replace members that leave and to grow to the size that will produce the income you want. That means driving traffic constantly.

    Don't get me wrong - I like the idea and business model of membership sites and am an owner of one myself. But I think you underestimate the amount of planning, effort, and work that the owner puts in to make his/her site successful.

    Steve
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    • Profile picture of the author ED1190
      Originally Posted by Steve B View Post

      Your perception is not reality.

      There are no income guarantees with paid membership sites.

      In addition, the income you do receive (if any) is not passive. Membership sites are a lot of work and you must keep them fresh . . . which means constant attention to both the site and the needs of your members.

      Most membership sites need to have constant stream of new prospects to replace members that leave and to grow to the size that will produce the income you want. That means driving traffic constantly.

      Don't get me wrong - I like the idea and business model of membership sites and am an owner of one myself. But I think you underestimate the amount of planning, effort, and work that the owner puts in to make his/her site successful.

      Steve
      Well, of course, there no income guarantees, I'm hypothetically speaking.

      Also, some of the money I could make per month would go into attracting new prospects (driving traffic). Plus, someone on this thread mentioned that if I price the membership site at something like $9.99, I could keep most of these members for a very long time, if not, forever. Plus, I'd obviously keep the site fresh with new content and all.

      Someone else also asked, the membership site would be in the MMO niche.
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      • Profile picture of the author Steve B
        Originally Posted by ED1190 View Post

        Well, of course, there no income guarantees, I'm hypothetically speaking.

        ED,

        As members reading your thread - all we have to go on is what you say - so it's best to say exactly what you mean. How else are we going to know that you are going into your hypothetical mode?


        Originally Posted by ED1190 View Post

        someone on this thread mentioned that if I price the membership site at something like $9.99, I could keep most of these members for a very long time, if not, forever.
        My experience is that the price of the membership has little bearing on how long members retain. It's more about how well they feel they are being served with content that is what they are looking for - not price.

        Granted, a very low price is less a barrier to entry than a very high price, but those who have experience in running membership sites will tell you that constant turnover ("churn") is a fact of the business. Some say industry averages are 3-4 months for the typical paid membership "length of stay." And forget the "members stay forever" statement.

        Every membership site is different.

        Steve

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  • Profile picture of the author Randall Magwood
    Do both. But your membership site offer has to contain things that none of your other products has, or... NOBODY has. A great example of this is Marlon Sander's "Traffic Dashboard". Look it up.
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  • I agree with some of the other folks here. You can create one off products every month. But they should always be an appetizer to your bigger product which is your membership site which will giving you recurring income.

    Try to make off your one off products compliment your membership product. I saw a site where they guy sells these "action plans" which were pdf check list with some additional information. These action plans complimented his membership site where he actually showed you how to implement what's in the action plan. So it was very complimentary and made you want to join the membership site which was more expensive. But the key was the one off action plan still provided a lot of value on its on.
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  • Profile picture of the author Raydal
    The whole idea behind a successful membership site is that you must have a
    ton of value upfront so that the membership price seems ridiculously low.
    So instead of the monthly products, where would you get all those products
    from? I'd guess you still have to create them. Then you'll have to keep
    adding value each month to keep members happy--monthly products?

    So there is no easy and perfect model. Both have their challenges. You
    just have to pick one.

    -Ray Edwards
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    • Profile picture of the author ED1190
      Originally Posted by Raydal View Post

      The whole idea behind a successful membership site is that you must have a
      ton of value upfront so that the membership price seems ridiculously low.
      So instead of the monthly products, where would you get all those products
      from? I'd guess you still have to create them. Then you'll have to keep
      adding value each month to keep members happy--monthly products?

      So there is no easy and perfect model. Both have their challenges. You
      just have to pick one.

      -Ray Edwards
      What I'm thinking of doing is that when I release another product in the future, one of my upsells could be the $9.99 per month membership site. This would include free access to all my future products and upsells (all inside the membership area), and more exclusive content for members that sign up.

      I could see this working because they practically wouldn't have to pay extra money for any future product I release.
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      • Profile picture of the author art72
        Originally Posted by ED1190 View Post

        What I'm thinking of doing is that when I release another product in the future, one of my upsells could be the $9.99 per month (863)membership site. This would include free access to all my future products and upsells (all inside the membership area), and more exclusive content for members that sign up.

        I could see this working because they practically wouldn't have to pay extra money for any future product I release.
        Nothing wrong with being generous, but I would also caution 'rethinking' giving away all future products, unless you plan to build affiliates with lifetime freebies, and they reciprocate through new member referrals.

        Many of resellers do well with $10 - $27 per month payments, simply by pay o ng affiliates 50% - 75% for each month a new member pays their membership.

        So, giving everything else away, I wouldn't... Rather keep it affordable, and drip-feed new content and maybe some freebies as a bonus. Don't give away the whole farm.
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        • Profile picture of the author JohnMcCabe
          Ryan Deiss has an interesting model for his digitalmarketer.com site.

          He offers a membership consisting of a series of 'execution plans' along with a private FB group, periodic training and coaching webinars, etc. The membership is ~$38/month.

          He promotes the membership by offering the individual EPs for ~$47, and builds his buyers lists by offering flash sales on the individual EPs for $7.

          All of those build him lists for high-buck programs like his $2000 "Machine" program.
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  • Membership sites/Active Recurring Subscription sites is always the best way to go. As long as you can keep up with updates etc, you should be golden! I've seen a lot of good to great membership sites but most of them end up shutting down and/or making too little money. Hope you have your traffic plan ready and tested before you go too deep into adding a whole bunch of content on the membership site. Good luck!
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  • Profile picture of the author Jacebeeny50
    I've been thinking about this quite a bit and I've reasoned that the best thing to do is do both.

    Having products and a list that you can release them to (with the help of affiliates as well) is really nice because if you need some cash, and a way to build your list then you can crank out a product and hopefully get a lot of sales. Plus you are now the "expert" on whatever your product was so it helps with your personal branding.

    Having a website is nice and consistent as long as you keep providing new content and people don't cancel out of it. So it starts out slower but should grow month by month and bring you an expected amount of revenue as opposed to launching a product where you have a good idea of what you could do but you aren't sure.

    So if you combine those, building a steady income that starts out small but grows bigger with the membership site, then also be launching products to help give you a surge of cash when you need it seems like the best option. It's harder to do both of them for sure, as they both require time and effort but, if you broke it down to what you could do everyday to work on both a little bit then it shouldn't be too bad.
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  • Profile picture of the author Big Al
    I think the membership site....

    I find creating new products really hard on my time, a membership site is still content creation but it's the same sales letters, infrastructure and so on.

    Personal thing I guess.

    But I guess what ever you can get up and running and maintain long term the easiest is probably the best.
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  • Profile picture of the author Sarevok
    The correct answer is to do both.

    Launch your products individually, and then add them to your membership site.

    The only trick here, is to make your membership a better deal, otherwise your membership site will never have a rate of retention that's worthy of your devotion.
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    • Profile picture of the author ED1190
      Originally Posted by Sarevok View Post

      The correct answer is to do both.

      Launch your products individually, and then add them to your membership site.

      The only trick here, is to make your membership a better deal, otherwise your membership site will never have a rate of retention that's worthy of your devotion.
      Thanks for this post! You pretty much went straight to the point with no confusion..lol.

      Well, the membership site would be a good deal in the sense that they'd get every potential future product from me for free, instead of buying it separately for more cost.

      I'm thinking of pricing the membership site at $19.99/month. $9.99 might be too little for me, and $27-$47 might not keep the customers subscribed for the long term (few months at best).
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  • Profile picture of the author Paul Hanney
    Why limit yourself to one? You should be doing both!

    You need to have new products released on an ongoing basis with the right sales funnels for the right target prospects or existing customers to sell to. You should also have a continuity program built in with your membership site to offer value on an on-going basis. Don't be fooled into thinking the membership site will be easy as you still need to be creating constant and ongoing value to your clients.

    BUT, a great way to be funnelling new clients into your membership site is to launch new products to cold prospects and turn them into hot prospects (paying customers) who not only buy your new product your selling but buy more of your new products AND subscribe to your membership sites.

    Remember, have you clients best interests at heart, provide on-going solutions to their problems and your business will thrive and grow!
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  • Profile picture of the author Christopher Deo
    Assuming there is ample time and other resources to devote to both, I would have to cast my vote for the "both" option. Having said that, the product creation method would likely yield greater and faster returns. The membership site certainly has the potential to grow into a large revenue stream as we can all point to forums and such that have done it (like warrior!). Having said that, the content on your membership site needs to be something more than reworked PLR stuff. That will take additional time and resources to create apart from the product creation side of the business. If you have a plethora of content that can be re-purposed into the membership side, it may be less of a deterrent in getting started. Personally, I like the idea of both because the membership can yield longer term results, although smaller at first, than simply churning out products every month. A mix of both would be a healthy model for your endeavor.
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  • Profile picture of the author jbsmith
    Our approach is to release at least 1 product per Half (2/yr) across our 3 different niches, in some cases we exceed that and release 1 per Quarter while in others we stick to the Half-year products. We are fairly picky about our products, they need to be high quality and very proven to impact people's lives otherwise we don't release them.

    In addition - we have membership sites in 2 of the 3 niches we operate in. Frankly, the membership sites came about purely from pull in our marketplace. As we grew sales across the products we received increasing demand for 1) Answering additional questions 2) Updates and example of how we use the material in the products and 3) Coaching of one sort or another

    I started by offering coaching, but that quickly used up too much time, so we decided to address the 3 issues above by rolling out a membership site.

    To me, membership sites should come naturally, in other words, your market should reach a point where they are demanding more from you that will make starting your membership site a no-brainer.

    Too many people start membership sites with things/content they *think* their market will want and it crashes and burns.
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  • Profile picture of the author Mark Singletary
    One option is to combine both methods, kind of as a test to see what works best in your particular situation.

    Here's how: Release a product that has a fixed term length such as 3-6-9 months. Content is regularly added and updated so payments are made monthly. You can have traditional membership options such as a private forum if you wish.

    But this is considered one product - a product with a beginning and ending date. When the x months is over, there are no more updates or anything ongoing.

    At that point you can make a more educated guess about what may work going forward. For example:
    • Did anyone actually visit your site to view updated content?
    • Did they read emails?
    • Did anyone actually visit your forum if you have one?
    • How hard was it to come up with content every week or 10 days or whatever. Make sure you deliver on time and it doesn't stress you out or push your resources.
    • How much support or requests for extra help were there? (This could be a time suck or a profit booster by adding more personalized, interactive help).
    • What was the drop out rate? Having a definite time limit of let's say 6 months may increase retention versus the idea of paying $X monthly for a long time.

    Then make your decision. You have no ongoing responsibilities for a possibly dead or dying "membership" site since it is for a set term only. You can decide to go the standalone product route, a traditional membership site, continue the set term model, or you may discover that the real money isn't in putting out more infoproducts or articles or podcasts but in providing 1-1 or small group coaching. But at least you now know, a little clearer hopefully, which may work better for you.

    Mark
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  • Profile picture of the author troy23
    I would do both. Your membership can be an upsell to the people that buy the products you release on a regular basis.
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  • Profile picture of the author allegandro
    My idea

    1. One time entree fee for life (Not more then 10$)
    2. Free small articles/tips/products every week.
    3. Premium products for a fee
    4. Monthly subscription for discounts and extra's
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  • Profile picture of the author Popche
    Hmm look at the big brands and tell me if they want to destroy their company for making another product every month that might not sell.
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    • Profile picture of the author Mark Singletary
      Most "big brands" have lots of failed products and services in their past. The only ones that are destroyed are those that don't evolve and keep growing, learning, adjusting, and improving.

      Mark

      Originally Posted by Popche View Post

      Hmm look at the big brands and tell me if they want to destroy their company for making another product every month that might not sell.
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  • Profile picture of the author Mehdib
    These two are not the same, one is a product strategy and the other is your sales strategy or a marketing tactic. This means having membership does not mean you shouldn't/can't release products on monthly or bi-monthly basis.
    The way you do your membership determines who would get the new released products and that is the way to go.
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