Do You Get the IM Blues?

by art72
15 replies
One thing I've noticed since I started studying online business models is that there's been a huge seperation with my connection to offline marketing.

Respectively, all that is offered here reference to marketing can certainly be of benefit offline as well.

However, I have adopted a major discontempt to desire another offline start up, largely impart from having realised the costs of conducting business offline is not only more expensive, it's time draining, and restricted to a specific radius, as in selling physical products or services in my area.

This is by personal choice, and certainly I hope to one day create both an online business with offline benefits.

However, I do feel that since entering the online arena, my offline marketing desires have suffered greatly.

I almost cannot see the means to spend more time & money building or supporting a physical business offline ever since I got online.

Naturally, I am still working offline and using my growing online knowledge to motivate and perpetuate my desired outcome online...

But, I am suffering some major issues dealing with the mindset of traditional thinking...

Is this a normal transition?
#blues
  • Profile picture of the author Steve B
    No, you have these feelings and no one else. You are different - and that's bad!

    Seriously . . .

    what you're feeling is the realization that online business has so many advantages over offline that it makes you wonder if trying to keep both kinds of business makes sense. For some, maybe it does.

    I choose to do business online exclusively. You too can choose what types of business you want to be involved with. So why let yourself get the blues? Do what makes you happy and forget the rest.

    Steve
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  • Profile picture of the author art72
    Thanks Steve.

    As you and several here are exclusively working online, that is the impart the end goal, and all the while to survive by it finacially would merely be a beginning for me.

    Of course, I don't feel guilty in my choice to move towards this goal. In fact, I think my desire is forcing me to choose one or the other.

    However, nobody I know offline is in fact, even remotely interested in online marketing, thus, the blues of rarely expressing or communicating anything marketing related takes place, outside this forum, and occassionally on a handful of other sites where such discussion is welcome.

    Hence, while I am still operating offline as a means of earning money demands... I hate it!

    I often question; "If I sell everything I owned right now, and invested it (and my time) and devoted myself exclusively to my online business... Am I ready?

    Full well knowing, my wife, kids, friends, etc... Think the idea is nuts, for little do they know; I have the tools & the knowledge... Just lacking that one ingredient, faith!

    Most recommend earning your way in, and as money comes in from the online business...ween off from the offline titty.

    I think working offline... Is the splinter in my eye so to speak, and though risky... removing it, may force the action, I have hesitated to take online!

    Clearly, nobody (especially my wife and kids) thinks it's a sound idea... Yet, they said the same thing when I went from quitting a job, to self employment and provided for them for 20 years
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    • Profile picture of the author jimmyscott
      I feel your pain art72! I am in a similar boat. It's a balancing act working both online and offline, I know there is a time when I have to commit to my passion of exclusive online income! I've stopped bringing up the subject to family and friends because they just don't get it! And, even though, I make more money offline, I have to jump off the offline boat I'm on to the online boat I am passionate about! It's a bit scary because you can fall in the drink! But you gotta hit it with good timing and if you never jump you'll never know!
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    • Profile picture of the author rocncruise
      Sounds very thoughtful. Some folks sometimes need that extra incentive to go the extra mile. It is always best to play it safe when you have others depending on you. You never would want to put your family at a disadvantage in any way. I hope was helpful to you.
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  • Profile picture of the author gjabiz
    More expensive? Time draining? Restricted?
    It sounds more like the choice of the off line business.

    I get that a "traditional brick and mortar" type business COULD have all those problems, but there are tons of other business models which don't come attached to those headaches. Here are a few examples:

    Steve DiMarco (a Warrior) had 10 nut warmers set up at golf courses and bowling alleys. He serviced all ten on Sat. morning. They avg. 100 each in profit, so Steve was taking in 1000 a week for a few hours of time.

    Before the Internet, I sold books. And all of the books were dropshipped by the publisher. I ran small ads in magazines and a few newspapers, spent only a few hours running this business. It made as much as most guys working in the Rubber Companies.

    There was a company in town which sold imprinted golf tees, and golf accessories, a one man band who did this business a few hours a week, he had tens of thousands of customers and also used drop shipping.

    My friend Pat Prinzo had a specialized catering company, the Spaghetti Dinner Fund raiser, he could have worked as much as he wanted, but was able to make a significant income doing only a few a month.

    There are many off line businesses which don't require a location, which are mobile and or in a small room, or back office and some of these produce substantial income.

    Former Warrior Don Alm had many off line projects and businesses which were profitable and required no bldgs, nor had any of the headaches you mention.

    Just depends, many Warriors set up complicated and messy ON line businesses too, and they have their headaches too.

    To each his own, but a well thought out and managed operation could contain the best of both worlds without all the problems.

    gjabiz

    Originally Posted by art72 View Post

    One thing I've noticed since I started studying online business models is that there's been a huge seperation with my connection to offline marketing.

    Respectively, all that is offered here reference to marketing can certainly be of benefit offline as well.

    However, I have adopted a major discontempt to desire another offline start up, largely impart from having realised the costs of conducting business offline is not only more expensive, it's time draining, and restricted to a specific radius, as in selling physical products or services in my area.

    This is by personal choice, and certainly I hope to one day create both an online business with offline benefits.

    However, I do feel that since entering the online arena, my offline marketing desires have suffered greatly.

    I almost cannot see the means to spend more time & money building or supporting a physical business offline ever since I got online.

    Naturally, I am still working offline and using my growing online knowledge to motivate and perpetuate my desired outcome online...

    But, I am suffering some major issues dealing with the mindset of traditional thinking...

    Is this a normal transition?
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  • Profile picture of the author Randall Magwood
    Don't get the IM blues. If your business is primarily online, then it is what it is. Get the money, live a great life, and get the women.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by gjabiz View Post

      Steve DiMarco (a Warrior) had 10 nut warmers set up at golf courses and bowling alleys. He serviced all ten on Sat. morning. They avg. 100 each in profit, so Steve was taking in 1000 a week for a few hours of time.

      gjabiz
      Were these located near the ball washers?

      (Sorry, couldn't resist.)

      But your point is well taken. In certain areas here, it's quite common for businesses to shut down for the summer. They work hard during "season" and take the summers off.
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  • Profile picture of the author art72
    As gjabiz states above, I do believe my perception of offline businesses may be influenced largely impart by the industry I am/was in, no doubt about that!

    When I was 17, about to turn 18 - I attended an Amway convention in NC where I heard Zig Ziglar speak on stage.

    Honestly, I cannot recall a word he said.

    However, the 'vibe' of nearly 80k people was so powerful, it changed my perceptions of money, and thinking beyond limitations of a job.

    Never did much with Amway, but I quit my job within 90 days, sold my first car (1980 Camaro) for 1/3 of its value, and bought a $400 postal truck at auction.

    I painted that truck with house paint ($10) put about $300 out for a speaker box, hand painted some artwork on the truck, bought freezers, and $300 in supplies from local wholesalers.

    For $1350 I built an ice cream truck!

    Everyone said I was stupid, it wouldn't work, blah! Blah! Blah!

    Within 7 days, I had $1200 of my investment back working part-time.

    By week 2, I was in profit nearly $1000 after supplies.

    From that point on I averaged, $1200 - $1500 per week CASH!

    The average mark-up was 500% gain, upwards of 900% on pre-packaged ice cream.

    I met my (woman) of 23 years and counting driving that ttruck at age 19. Then she managed to get herself pregnant with our son, when I was 21. (she did that 2 more times after him)

    My perceptions changed, being a daddy scared the hell out of me, and I felt to be wasting my intelligence driving an ice cream truck... So, I changed hats.

    15 years, I successfully sub-contracted swimming pool construction, renovations, and repairs, and made just over $2M... Busting my ass... Working like a madman.

    Thinking back, the ice cream gig was fun, I was free, and unless the truck needed repair or maintenance, I never worked hard...the product sold itself, I made damn good money.

    To this day, I have questioned; "Why didn't I scale up, and put more trucks on the road?"

    In fact, my best friend - my main 'heckler' when I was building the ice cream gig, eventually bought his girlfriend a van, we set it up as an ice cream truck... And she was making over $1k per week.

    So yes... I agree that there are some inexpensive offline start ups that do not require the time, energy, or cash others do.

    The only business model I have found since that ice cream business that returned over a 500% return, IS THE INTERNET!!!

    Now, I gotta prove it!
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    • Profile picture of the author gjabiz
      Originally Posted by art72 View Post


      Thinking back, the ice cream gig was fun, I was free, and unless the truck needed repair or maintenance, I never worked hard...the product sold itself, I made damn good money.

      To this day, I have questioned; "Why didn't I scale up, and put more trucks on the road?"


      So yes... I agree that there are some inexpensive offline start ups that do not require the time, energy, or cash others do.

      The only business model I have found since that ice cream business that returned over a 500% return, IS THE INTERNET!!!

      Now, I gotta prove it!
      Cryptic message included.

      My dad bought a Mister Softee truck. We ran it for a summer and developed a "route", so we would be in the same neighborhoods around the same time, to train the kids and moms and dads, when it was time for a treat.

      He sold it after one summer, to a guy who eventually had several of them, and kinds like you had, and become quite wealthy in the process because...

      he scaled it up, while pop just wanted a little extra income.

      So, what lessons from your Ice Cream truck days are you now
      applying
      to your IM efforts?

      Think you might have (possibly) or could have, an epiphany about some things.

      Maybe not.

      gjabiz
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  • Profile picture of the author Ron Killian
    I am the same way, I'd much rather do online. Use to do offline clients and just one PITA client can give you the blues.

    I did affiliate marketing my first 10 years and it was so nice that I did not have to deal with one person. Such a low level or responsibility.
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  • Profile picture of the author GrahamSEOUK
    @Art72 - stop thinking this way and start thinking "How can I make money?"

    Advertise a CPA offer in your local newspaper directing people to your website. Print flyers looking for home workers and get them delivered for next to nothing, again direct to a CPA offer.

    Making money is actually pretty simple when you keep things simple, it's this: find a bunch of people looking for something, find a product that you can make a profit from and combine them together.

    Don't think offline/online think...who is interested in this and where are they? How can I get to them? SEO isn't always the answer, sometimes it's Facebook groups or Bing (for things like EMD's). Sometimes it's the local paper or the local college or disgruntled unemployed!

    I've been doing this now for 7 years and I struggled for years and got hit by everything Google threw at me before making this simple realization but now I don't have to work anymore having earned a great passive income, I just choose to cos I find it fascinating.

    There's a saying: don't get paid from the neck down.

    It means get paid to think smart and don't get paid just to do what others tell you to do.

    Hope this helps you work it out.
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  • Profile picture of the author RosanneS
    I definitely get the IM blues, but in a different sense...

    Working on the Internet for the most part, has been an isolating, and downright lonely experience. That is however until I got plugged into what is called a co-working office. Basically, a bunch of entreprenuers share an office space with each other to sort of create an artificial working environment. This place has been huge in beating IM blues and encourage any other Internet Marketers that are feeling down in the dumps and look into something similar.
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    • Profile picture of the author ElGuapo
      Originally Posted by RosanneS View Post

      I definitely get the IM blues, but in a different sense...

      Working on the Internet for the most part, has been an isolating, and downright lonely experience. That is however until I got plugged into what is called a co-working office. Basically, a bunch of entreprenuers share an office space with each other to sort of create an artificial working environment. This place has been huge in beating IM blues and encourage any other Internet Marketers that are feeling down in the dumps and look into something similar.
      Agreed.

      If you can get other people involved, even just interested in your work, then it really helps. A partner, spouse, best mate, family member, or joining a shared space.

      IM is a bluesy business. There is the loneliness at times. Few people truly understand what you do for a living, and everybody thinks they could do it too. And often IMers will find themselves doing multiple specialised jobs, which is a huge mental tax.

      That said... the struggle is good. I think for most of us, it is better than being merely content and at an employer's mercy. And that may ring all the more true soon, with nearly half of US jobs predicted to be automated within a couple of decades. IM is a hard path, but it does promise a good deal of liberty.
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  • Profile picture of the author Rory Singh
    Yes getting the blues is part of this game. There are good days and bad days. It takes time for great things to happen.

    And...

    It makes it worse if the people closest to you don't believe in your vision.

    However, if your vision is big enough and your desire is strong enough, it will keep you 'focused' long enough to succeed.

    I find that it's better to get involved in a community like WF and the like where you can find 'like minded' entrepreneurs to 'grow' with.

    And we are always growing.

    Remember to always 'leverage' your offline income and to take small steps but to take them often (consistent daily action).

    Lastly...

    We can get down when ever we feel like things aren't moving fast enough. Maybe the results aren't coming just yet.

    But one of the best ways to keep the BLUES away is to look at all the good in your marketing (and in your life).

    Gratitude is very important.
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    • Profile picture of the author discrat
      Nice post Art. Thanks for the openness and honesty.

      I think for some it can be normal to feel this way.

      I wouldn't dwell on it too long. And just really embrace the opportunity you have with online Marketing. Its a great thing


      - Robert Andrew
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