Health or Bodybuilding?

Stay with the health niche.

The bodybuilding niche is very short lived. What I mean by that is; your customers are generally very young males who want to get big. They fall for any ad that promises steroid like gains. But, they hop on the next big promise next month too.

They are not loyal to your brand and the demographic of males from 14 to 25 is basically broke, no money etc...

The health niche stays with brands for decades.

But, go deeper. You need a sub niche. Like Get your body back - super nutrition for post pregnant moms designed to get your pre-pregnancy body back.

That's just an example.

Patrick

Well Said Shaunybb! There are too many people that go out there just focused on the money! If that's what you primarily focus on then you are ultimately setting yourself up for failure from the get go.

If you focus on providing value for you customers and you are passionate about what you are selling them to help provide solutions to their problems then you WILL undoubtedly experience far greater success in you IM and likely enjoy what you are doing a lot more too.

Take a few days out and read the book by Simon Sinek, 'Start with Why'. Might help put things into perspective and best of luck!

Chisel it down. Bodybuilding can be very profitable. Particularly if you drill it down to a highly specified Niche like 50 and over bodybuilders

It may seem too narrow to pursue at first but sometimes these can produce the biggest spenders


- Robert Andrew

If you remember nothing else from the responses you got, remember this bit.

Using Robert's example of "over 50 bodybuilders"...

Do they want to tone up because they suddenly found themselves back in the dating pool?

Did they get a medical scare, like a heart attack, and now they've seen the light?

Something else?

Your positioning and messaging is going to be different depending on the prospect's "why"...

Thanks all for your answers. It's a very big source of information and help.

I've decided to start in the health niche. Why? Because my girlfriend is interested in it too. She is a model with good speaking and self-presentation skills(not bragging guys), very passioniate in healthy living, well being and health. I thought it will be a perfect opportunity to create the authority around her and do a lot of valuable videos for the list and blog.
I don't want to stick just to one narrow subniche, as you told, like "acne treatments".

My question is: Is it possible to focus on more aspects of "Health"? I mean like - healthy food, how to stay fit, how to care of your body, or how to remove unwanted hairs etc.?

Is it possible in that case that I'll have a large e-mail list with very low optin and conversions? Or maybe from your experience you know, that if somebody is interested into "how to lose weight", there is a huge possibility that "healthy food" will interest him too?

Welcome to Warrior Forum 2015.

For many here, you're lucky they got beyond your subject line. After all, it's far more important for many to increase one's post count or show one's sig.

[It's pretty obvious I don't need to boost my post count, and I've turned off my sig for this post to avoid the irony...]

Yes, logically, someone who wants to lose weight will be interested in healthy foods and other related topics because it will help them achieve their goal... To lose weight. In my opinion, it is natural to cross promote products in different sub-niches to customers interested in the overall market and one of the sub-niches you talk about.

Despite the bluntness, I have to agree with this maxolo.

Whilst I'm sure you have got some good advice from this thread so far:
...the structure of your two questions means you need to do MUCH more research on IM generally, otherwise I fear you may end up wasting a lot of time (& money). Start with learning how to create a customer profile. Without that, everything falls apart: you can't select decent products & you wont create decent content.

This is something you need to know inside out and do research on. DON'T TAKE ANY WF reply as gospel for your business foundation. Its like asking "I'm thinking of a restaurant that sells a fusion of traditional chinese and german food; will it interest people that all like food?" An exaggerated example I know, but the point is: its not just the concepts of "how to loose weight" & "healthy food" you need to consider, its the actual products and whether they fit the customer profile your website is aimed at.

Think about the "main" affiliate product, as it were, that you are actually going to be marketing and answer the following: who is this targeted at? how old are they? what's a normal day for them like? how is this going to help them? what other products could compliment this etc..

Lastly, don't expect everything to convert equally and become an income stream. I would have thought "removing unwanted hairs" is going to be more of a traffic generating post/content piece which may make some affiliate sales for related products (but the commissions are going to be piss poor at a guess anyway right?)