Why do people buy but not use the products?

Most people just get caught up in the hype with product launches. The see the screen shots of earnings and think o yes that is exactly the product am looking for.

By the time they buy it and to put it to use, there is another product launch with "another amazing" product. Because the don't want to feel left out, the take out their credit cards once more and the cycle goes on and on!

I think one of the big problems with people buying products and not implementing is time it takes to implement. Most of the products that you need to implement consist of tedious tasks that take time. Simple solution for this is to outsource it. I know people who will buy a product, and send it to their outsourcers and say "implement it". That way it gets done.

It is quite simple actually. People are attracted by the sales pages that promise the world for doing nothing. Then when they see the product and what actually has to be done they say forget about that and move on to another product.

Lack of understanding.

Most products have a big handwave in them where if you don't know the missing piece, the system doesn't work.

People don't see the hole, but as they look over the process, they know it's there. So they scratch their heads, thinking "everyone must already know this, or it would be in here" - and then they don't ask, because they're afraid of looking stupid.

For instance, I have no damn clue how to get traffic. I can write like nobody's business; I have a good speaking voice, a good video presence, I'm even a not-so-shabby musician. I can make a pretty damn good product. I can build web sites from bottom to top, write a pretty decent sales letter, absolutely everything that goes on the server for a product launch - I can do it.

But I have absolutely no idea how to get people to give a damn.

Which is why I'm writing other people's stuff, and not making money off it myself. And that's fine; I make decent enough money, and I love talking to all these different people, working in all these different niches, seeing all these different approaches.

But all the same... I wish I knew how to get traffic.

Hope, or the audacity of it. People buy looking for something that will help them do things easier. But then once they buy something they usually find out that it will still take some work to get it put together and in place so they can use it. That's when the inthusiasm dwindles.Mike Webb

Some people do not research deep enough and buy stuff that they do not need. Some simply buy to get the thrill, and more others buy just to be in the know of the latest in the market.

I have a tight budget, so I am very selective in what i buy. I do due diligence to research the product thoroughly before i buy. Once i buy an item or an ebook, i would try to fully utilise it.

I think most buy with every intention to do something with it
but their daily life offers too many distractions hence stopping them
from doing anything with it or they are not disciplined
enough to take the time. Some people can also be lazy.

Hello Tim,

I believe the hype and limited amount of distribution of newly launched products fuels buying

Folks do not want to be left out of an opportunity.

They should the time to try out the system before moving on the new exciting ... " Hot Flavor of the week"

Bottom line ... they are searching for the ideal situation and figure a few small investments along the way is just part of the journey.

All the Best

I don't think there is just one reason, it's different for different people. Many get sucked in by the promise of easy profits, then realize there is real work involved and start looking for something easier again.

Others truly want to implement it and don't mind the hard work, but they feel overwhelmed because all this information is shoved in their face without a step-by-step getting started action plan that helps keep the tasks broken down into bite-sized manageable tasks.

Then there are those who plan to implement it, but are already working long hours in their business and struggle to find the time to read or implement the advice.

I have bought many products and did not take action on them because:

When I was reading the sale letter of amost products they explained the process more easily as it possible to take action and get results.
I mean I read something in salesletters and saw something different from them in the products.
For example take care about this:
www.Pluginprofitsite.com/main-27508
When you read the process you feel its as easy as playing a trivial game, but when you register you see its hard to be successful.
I think if sellers design more honest sales pages its better for buyer and seller too.

Taking action is the hardest part

Gurus show their thick clickbank screen shots in their sales latter but never reveal how much they spend on adwords.

Here is my theory: Modern society has instilled in us a sense that everythign should be provided to us...and fast. We have fast food, fast computers, fast cars, fast internet, the truth is that fast service follows us everywhere we go...except when it comes to money. People get stoked up about the offers of fast, easy money and the allure of getting rich over night. When they buy a product that offers fast money on autopilot they feel that it is exactly what they have been looking for, until they purchase it and realize that the promise of an autopilot system isn't a false one rather one that has to be preceded by hard work and long hours of setup. Many people simply don't understand the work that goes into a succesful business.

It may also come down to procrastination and frustration...I think we've all been there

Peter

My immediate thoughts.....We like to buy 'dreams'. Kyle summed it up well.

Another reason is that we don't want to be the 'odd one out', we sometimes buy just in case we miss the magic answer that will manifest the dream!

Bobby

Because there's a difference between a money-making scheme and setting up a business according to a plan. Most info-products are geared towards some money-making scheme. Those who buy them seldom take the trouble to make a plan for implementing their grand scheme.

If you buy products that don't fit into a current plan you have already implemented, you're most likely to let those products collect digital dust on your hard drive...

Its quite simple. People buy into an idea, a belief, a wondercure but then they fail because they have not changed there limiting beliefs about themselves so when the negativity creeps in they are done. They start building reference upon reference as to why this doesn't work. Its not the product that doesn't work its them

I guess they've already read via the products and ''feel'' that it can't really generate money ... so they give up...

I think it's the nature of the beast that hype sells and that once a product is hyped then sold, the ensuing reality sets in and that reality is...

95 out of 100 products are useless.

But then that's a relative thing, they may not be useless to a complete newbie, but more often than not, experience IMers buy a product like an ebook and it has no discernibly useful information and on it goes into the trash

I think it's mostly because of hope. People aren't buying products, they're buying hope in a box (or even just downloadable hope). As long as that product sits there, there is still hope. They tell themselves that if they wanted to, they could consume the product and get the results they want.

But a part of them thinks that if they fail, then that hope dies. So they don't ever consume it. It's easier (emotionally) to never really give it a shot, because that way the hope is still alive.

Sean

I tell people that buying an ebook businesses concept is no different than buying a hot dog cart. You have to work it.

Most people keep on searching for a way to make money pressing buttons. Then they will look for an automatic button presser.

One reason is that many people outright lie in their sales pages ...

MAKE BIG MONEY FAST WITHOUT LIFTING YOUR LITTLE FINGER

in big red letters. They overhype and underdeliver.

Another reason is that many are looking for a product which allows you to:

MAKE BIG MONEY FAST WITHOUT LIFTING YOUR LITTLE FINGER

and in reality, there's no such animal. When they find that they actually have to do something, they are off to the next big thing.

I think I might be the odd one out reading the replies to the posts so far - I do buy and download a lot of products, but I am using it for research to be honest. I did give some "step-by-step" programs a go when I first got interested in IM, but I didn't get the results promised and after a while I did get discouraged. Then I had one of those "AHA" moments and realized that something in all of the products I have on my hard drive attracted me as a buyer for some reason, and so I decided to use the method, not the product in my search for results online.

I haven't got there yet - I freely admit that - but I know a lot more now than I used to and my pile of books read is now bigger than the unread pile so that is a positive thing in itself. I did go through a phase where I was suffering from information overload so now I make sure I take action every day to promote my business, my products and to create new ones - sooner or later I will have the internet that saturated with my stuff people will have to buy

My 2cs
Lisa

Tim, I'll post my answer and then go back and see what others had to say.

Most of the products I acquire that fall into that category fit into future plans. In other words, I have a project in mind when I buy, but the timing isn't right yet (other things to finish, etc.). When the time does come, research will dictate that the project die on the drawing board. Or the product is still waiting its turn. Or it no longer interests me. Even outside circumstances can play a role...

For example, I've purchased a lot of AdSense information. Most of that information became useless the day some schmuck got me banned from the program because I was getting his sites shut down for stealing my material. Except in the general sense that applies to YPN, etc., that information is now useless to me.

Bottom line, I never buy this type of product just to buy something (that's what tackle shops are for). I always have a plan. Sometimes the plans don't work out.

I call it "The rising of the psychic power".
The Fire of "accomplishing your goals" ascends as a result of a temporary weakening of the energy of people. This is why so many awakenings states take place under great stress and the desire to succeed online is one of them. When the energy reaches this area it may energize the brain and speed up patterns of thought, insight, and association that leads us to the buying button,

People need to succeed is merging with the images that a good copywriter implants throughout the sales letters, both physical images that can be seen by the naked eye and
psychological/imagery ones, that the buyer only will see in his mind which i call "The hidden point of lights", those are the point of lights that the buyer would love them to be in his life.

It is this secret force that when liberated brings us to the heights of self esteem, confidence in our ability to be in that same place we want to be in.

In this particular state of mind, consciousness isn't a strong factor that control our acts anymore, that's the point that leads people to click the buying button, and by just doing that, they already fulfilled most of their "temporary willingness" to succeed just by buying factor.

They feel they are already on their way to success and most of them instead of taking action at this crucial point in order to complete the success process just enjoying that feeling that brought them to the decision of buying, they feel that they already did the biggest step forward :confused:

After several days or even hours, that high energy they felt before just drop down to their "knees" and then, when they reopen their mail box and read about a new launch or a product this exact same process begins. This is the vicious circle of their life, which is much stronger in internet marketing because of it's fast rhythm.

people are basically in a constant search of fulfilling a need when in order to succeed, people must realize that their basic need is the paradox that is keeping them from success

The alchemy way is the source of transformation.
By understanding "The alchemy way" for recharging the "buying state" energy which is the exact energy of success when it re channeled. however, maintaining a state of frustration, and perterbability will result in recycling the "negative buying process" and achieving nothing..

so.. my Alchemy advice is..
Drink a cold glass of water , Try to revive the imagery that guided you to buy, Visualize it AGAIN .. and it will come. Now it's the exact time to take action, do not open your new emails at least until you'll take the first step in the program you just bought. EVEN if it doesn't look as promising as it was in your eyes Now then when you bought it. You must count on your intuitions, the same ones that brought you to the buying decision. Do not worry, they won't fail you!

Take action now and if it won't work to your expectations after you've tried to implement what's needed, Then, but only then, drop it. BUT, the fact that you started the program and the steps that you took will ensure that next time you'll have more control on your acts, chances are that impulses won't have such a control on you for future decisions.

Simple.

Most courses require time to complete.

By the time you finish downloading the world's best and most amazing course, another better and more amazing course is hyped by everyone (like the gurus) and then you just have to get it. Otherwise, you're going to miss out on the secret ninja techniques that they are using to make billions of dollars whilst lying around on the bahamas sipping a cocktail...

I mean, who wants to miss out on the secret ninja techniques?

J

I see this happening to a lot of new people on the internet including myself when I was new. The fascination of a whole new world and a new way of making money contributes to what we call information overload .

Ronnie

Just shows you that salesmen are the easiset people in the world to sell to.
La dominatrix

I think that some people get frustrated with the learning curve. Some of the stuff that is written out there is not written from the perspective of the beginner. I hate to say it but, most folks need to have things dumbed down a bit to grasp all of the concepts.

Also, a step by step appraoch in some of the ebooks would be good too. If anyone has ever read a Friends of Ed computer book knows what I am talking about. They tend to break things down step-by-step. If ebook writers did the same it would be awesome.

For me, it's usually fear. For example, I recently bought an excellent Warrior's WSO on Ghostwriting - it was excellent - exactly what I wanted and needed. I started off with a bang. Then it got to the part about selling and I froze. I've been frozen ever since. I know I can do this. I've even passed the point of registering some really good domain names, getting my website set up and posting some sample articles.

I know my work is good, I know I 'should' be able to earn a decent income doing this, I know there is a need for this service...

BUT...

What if I can't really do this properly? What if no one likes my work? What if they like my work but don't want to pay for it? What if....

And there it stops. The course even covers this 'fear' aspect, but I'm still stopped cold in my tracks. I guess I'd better make use of the private consultation that was part of this offer to see if I can get over this hurdle.

I think the other part, for me anyway, is the traffic problem. With bazillions of websites out there, how on earth can I ever expect to get traffic to mine - especially when it's a new site, especially when I'm a great unknown (at least I'm great at something!) and on and on it goes.

So I read all the posts about taking action. I buckle down and take action. Then I choke.

But tomorrow......

I would say a lot of people buy products and never get round to using them. It's like men who buy gadgets and don;t really find a use for them. It's all down to taking action.

Sometimes it's down to great sales pages... you just HAVE to buy the product!

I have lots of software that I haven't used yet. I have Stompernet DVD's that I haven't watched yet. This is mainly down to not having the time to use these products as I always seem to be busy with other tasks.

I just like to have these tools in my collection so if or when I need them, they are there. I should make more of an effort though to utilise some of this redundant software etc.... I may be leaving money on the table by not doing so... Like many people!