A Read Dilemna .. I've Spent A Fortune On Niche Content But How Do I Make Money With It?

[Tracey_Meagher]

I've outsourced some amazing content in the bodybuilding niche and have reached paralysis stage trying to work out what to do with it.

What I have is three very high quality ebooks written by an amateur dedicated bodybuilder. The books cover bodybuilding basics, nutrition for bodybuilding and supplements for bodybuilders and the quality is top notch.

I also have 40 articles on the same topic, an autoresponder course and 10 supplement reviews.

This bundle cost a lot to put together so it's time to get my money back.

Ok, so here's my dilemna.

Do I create my own product and put the bundle on Clickbank. This was my original plan until I got scared by the competition. Most bodybuilding products on Clickbank have a face behind them. I was worried that my product, being anonymous, would flop against such stiff competition?

Do I bundle them as a plr package and sell them on my own plr site. Problem here is to make my money back I need to sell A LOT OF PLR licences and I hate the idea of them be devalued by being over-distributed. Also do I sell them as individual items or as a complete bundle?

My final option is to build an authority site, build up content and sell the products directly on that site. I got my domain a couple of months ago and toyed with this idea but never followed through. I got distracted with
building my main site which sucks up a lot of my time.

I really don't want these products wasting away on my hard-drive any longer. I would love some opinions to kick me into action.

What would you do?

Tracey

[Alexa Smith]

I know little about bodybuilding nutrition/supplements except that it's an enormous market.

Originally Posted by Tracey_Meagher

Do I create my own product and put the bundle on Clickbank.

Sounds like a plan. The main thing you seem to be lacking is a top-quality, high-converting Clickbank sales page? How about a JV with someone who does those for a living? Their input would doubtless be the major income-determinant of such a deal and they'd probably want a significant proportion of the takings, but you'd be getting a proportion of something that might sell very well, which is more than you're getting at the moment ...

Originally Posted by Tracey_Meagher

I was worried that my product, being anonymous, would flop against such stiff competition?

Maybe there are ways round that.

Maybe one way round that is to make it "not anonymous" (your third partner could be the "name"?).

Originally Posted by Tracey_Meagher

Do I bundle them as a plr package and sell them on my own plr site.

For myself, I'd rather let them gather dust on my hard drive than do that. For the reasons you mention, the "potential opportunity loss", and others.

Originally Posted by Tracey_Meagher

What would you do?

I'd try to find (a) a suitable copywriter who would go over my copy with me, if I tried to write it myself, which I might just, (b) a "name" (to make it "non-anonymous" and I'd expect that person to be getting a smaller cut than the others, maybe it doesn't have to be a "huge name"), and (c) someone with appropriately targeted mega-lists who can get the ball rolling as part of a JV.

[mariner7]

Hi Tracey,

This is a situation I'm also familiar with.

I think the less exclusive the information is, the harder it will be to sell. Any search on bodybuilding diets and training brings up any number of sites with a lot of information, not the mention all the p90X workout videos on YouTube.

For this reason, I think you would be better off going with the Authority site. I'm thinking you probably know that's the best option, but have put it last due to the amount of work involved!

The ebooks would make a great bonus for your opt-ins and some PLR content for articles, etc. The best bet then would be to monetize with adsense and offer tangible products like protein, supplements.

I'm familiar with a cutting edge sports supplement you could offer (available in UK/EU), so please let me know if you would like more info about it.

Regards,
Matt

[ecoverartist]

Tracey,

I'd strongly recommend grabbing a copy of my book "Get Niche Quick!" on Amazon (check out my signature below) It mainly focuses on the last part - building an authority site, getting quality links to it and coming up with products (or affiliating with others) to turn it into a destination that amateur bodybuilders will come back to again and again.

The thing about most bodybuilding products on Clickbank is that there is a face with them, but people just starting out may feel intimidated by those guys and gals that are extremely buff and fit and think "I can never do that..." - which is a perfect niche for you to attack!

[slashman]

Tracey,

Everyone here offered very good ideas.

Here is what I recommend...

Having worked with clickbank products of my own in the past, I can agree to the fact that you need an amazing sales page and you need wide spread distribution quickly. The competition is very fierce. Also, those products probably dominate every key word phrase you can think of. If they don't you can try to squeeze in on those key words, but they really have to be substantial enough for your efforts.

My other idea is for you to create a splash page and just start gathering your own list.

This is exactly what Sean Mize does. From what I seem, he gets really good results with articles. By using Ezinearticles to get traffic to your splash page (which can convert 20-50% of your traffic if it's good enough) you can build a substantial list. You can then use that to offer your products. Since you already have an autoresponder (not sure if it's geared towards selling or post sale efforts) you can use it to sell the E-books as a bundle or separately... or sell seperately and offer others as bonuses.

Again. here you will need a sales page, but since your list is getting to know you and starts to read your content they will be more likely to make a purchase even if your sales page is anonymous. They will link it to you, the person who offers them great info on body building.

You can also send your visitors to pages with adsense on them and sell affiliate products. This is a good niche to get in to. The content for the first month finished already so you are ahead of the game! Quality content is a problem for most people.

Thanks,

George Christodoulou

[OPLeads]

Here is another overlooked option:

If your product is kick ass as you said it is, then I would get (JV / pay X amount) either the guy who wrote it for you / or someone else "ripped" out of your local gym. Use his persona as front. Create a few videos for a micro continuity deal and bring it to the cpa networks ...

As long as you think your product is of higher quality then your competition, and you have the necessary back-end (Trial offer) to afford to pay out affiliates ($15-$30) you will get all the traffic you want ...

[Wilter Quesada]

thats a nice problem to have in my opinion you should market the Just like your explain it here a none face a regular guy was able to accomplish this so you can do it to ect. I don't know if I explain my self well.

[Lance K]

Originally Posted by Tracey_Meagher

Do I bundle them as a plr package and sell them on my own plr site. Problem here is to make my money back I need to sell A LOT OF PLR licences and I hate the idea of them be devalued by being over-distributed. Also do I sell them as individual items or as a complete bundle?

Tracey,

I'd be interested if you packaged them as a complete bundle. And I'd rather pay more and have you distribute fewer packages. Anyway, if you don't sell enough at the higher price, you can still always use the content yourself.

[Daniel Deegan]

Hey there. First I would not sell them as PLR if they are that good. You're better off selling all of it as a one off package to 1 or 2 people tops if you really just want to dump it. If it's that good, there are people that would pay.

For example you could always just ask your competition if they would be interested in buying the content. As long as the content is really that good and you explain the situation I think you would find a buyer. This is actually a strategy in the book "positioning" of one way to eliminate potential competition.

Personally I would do one of the following.

First I'd see if I could get an experienced marketer to JV with me. He or she would handle the marketing side of things, since you have all the content already covered. I can tell you right now from personal experience it's alot easier to find a partner if you have an actual product all done compared to just pitching an idea to them.

If thats not option, then I would just go the affiliate marketing route and use some of what you have as content to build a list, then use some more of the content as a front end product that would be sold as a "self liquidating offers" to cover traffic costs. Hopefully you break even here. Then with the list your building, you promote existing products on the backend. From the sound you even have a bonus to give buyers if they buy your backend upsell.

P.S. if you do go the PLR route and limit it HIGHLY, let me know how much your charging.

[Tracey_Meagher]

Thanks everybody for some great advice. I very much appreciate it. Right now, I'm thinking against the plr route and will likely try the "list building/sales on the back of it method" which is all new to me or possibly the authority site.

Progress has been made. I have eliminated one option!

[slashman]

Good choice

I like this thread...it's turning out to be very informative for everyone.

Thanks,

George