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Is it possible to build a list from selling on Amazon?

by iPete
10 replies
Hi, I sell a product on Amazon USA, Amazon UK, Amazon Germany, Spain and Italy and was wondering if anyone has any techniques to capture the buyer's email address after you make a sale?

They don't give you access to their email address so you can't build a list so this got me thinking are there any cleaver ways to obtain it without breaking any rules?

I was thinking maybe a bonus which is redeemed on our website but first they have to give their email address.

Any ideas from fellow Warriors would be awesome


Peter
#amazon #build #list #selling
  • Profile picture of the author Jason Streby
    I have a LOT of experience with kindle books and I can tell you that this is a great way to help build a list... but as for selling hard products on Amazon, I have no experience.

    But I got curious and did a quick bit of research and came across this website you might like to look at

    Using eBay and Amazon to generate leads & grow your audience
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  • Profile picture of the author iPete
    Hi Jason, thanks for the reply, I'll take a look at the link now.

    I'd be interested to hear how you grow your list selling kindle books as this is not something I have experience with but maybe some of the techniques could be transferable to selling physical products. No worries if you want your secrets to remain exactly that

    Peter
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  • Profile picture of the author Jason Streby
    No problem'o... I don't mind sharing at all actually.

    It's really simple to tell you the truth.
    What you basically do is just publish books on your niche to Amazon's KDP platform and in the first page (not the cover but the "front matter" as it's called) you put a link to something like your blog. Your Facebook Page. Twitter. Whatever you want really so long as it's something legit that Amazon won't smack you for.

    If you keep the price of your book down to just $ .99 or whatever the lowest it will allow you to price it at then you will find that you get a lot of sales provided you have a decent book and all the sales stuff is in order which is a whole WSO of it's own lol.

    You can also opt to keep it free for good... the way you do this is offer that book for free somewhere else, hit up Amazon's kindle support and notify them and tell them you'd like to offer it for free on their platform!

    Amazon HATES to be undercut so the majority of the time if the book file isn't a very big file size (you know, bandwidth does cost and they charge you for it too... just an fyi) But if you have the book set to free you don't have to worry about any of that. At least I don't believe so. I personally don't offer my books for free but i'm sure if you did a google search for this you'd find your answer.

    Anyway, hope this gave you the general idea.
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  • Profile picture of the author Alex65
    hi

    I do not know what to sell, I suggest to you about your product, offer them a kind of competition with winning gadget or bonuses, to participate should leave and email !!

    good luck
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    • Profile picture of the author myob
      Originally Posted by iPete View Post

      I was thinking maybe a bonus which is redeemed on our website but first they have to give their email address.
      With Amazon, you must be very careful not to make it appear that the bonus is incentivized to make the purchase, or you could get banned. What I do for affiliate purchases such as Amazon products, is buyers enter their receipt number into the autoresponder optin form which has an added field for {Transaction ID}. Although It is possible to enter a fake transaction number to get on my list for the bonus, this rarely happens. Inactive subscribers and non-buyers are culled on a regular basis.
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      • Profile picture of the author JohnMcCabe
        If it's your own product (FBA), include your subscription offer in the packaging if possible. Direct them to a landing page like myob describes.
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      • Profile picture of the author brittlesnc
        Originally Posted by myob View Post

        With Amazon, you must be very careful not to make it appear that the bonus is incentivized to make the purchase, or you could get banned. What I do for affiliate purchases such as Amazon products, is buyers enter their receipt number into the autoresponder optin form which has an added field for {Transaction ID}. Although It is possible to enter a fake transaction number to get on my list for the bonus, this rarely happens. Inactive subscribers and non-buyers are culled on a regular basis.
        MYOB,

        How do you word the opt-in bonus in such a way that it doesn't sound incentivized (so you avoid getting banned by Amazon) but at the same time doesn't negatively impact the conversion rate of the opt-in?
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        • Profile picture of the author Jason Streby
          Originally Posted by brittlesnc View Post

          MYOB,

          How do you word the opt-in bonus in such a way that it doesn't sound incentivized (so you avoid getting banned by Amazon) but at the same time doesn't negatively impact the conversion rate of the opt-in?
          You're kind of playing with fire here I have to say.
          The thing with Amazon is they will slap the crap out of you just because they feel like it. Take a look at their TOS and see just how vague some of their terms are. You can't use this in your defense either as Amazon simply does not care. They'll shut you down and think nothing of it as a dozen more will pop up in your place.

          The best bet is to include an insert in the package if you have that option. If you don't then I'd prefer to play it safe and figure something else out than have my account terminated and feeling regret. Buuuuuut... that is only my opinion
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        • Profile picture of the author myob
          Originally Posted by brittlesnc View Post

          MYOB,

          How do you word the opt-in bonus in such a way that it doesn't sound incentivized (so you avoid getting banned by Amazon) but at the same time doesn't negatively impact the conversion rate of the opt-in?
          Hi Brittany,

          In my experience, selecting the right bonus is far more essential than the initial product being offered. If the bonus is justifiably perceived as being equal to or slightly above the product price, prospects may often buy just for the bonus.

          The exact wording and tactics I use to comply with Amazon's TOS against incentivizing purchases for building email lists is a carefully guarded marketing secret, from this forum in particular.

          However, generally it is safe to use such terms as "For additional information on [product], register your purchase here: [optin form]". Or, "Register your purchase for free [bonus]: [optin form]". And for an additional layer of security, avoid using the search engines for traffic.
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  • Profile picture of the author DWaters
    Yes I would also consider this 'playing with fire" as you may run the risk of getting banded. Is it really worth it if that happens? You could lose your business.

    Keep it mind that an FBA business is selling on their marketplace and you have to go by their rules. Do not test those rules. This is not a business that is designed for the sellers to build a list for email marketing purposes. If you are doing a private label product and design your own packaging you may want to have some information about contacting your website for more product information but your should go thru Amazon's TOS before you decide to do anything.
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