Webhost Marketing
I own a successful web hosting business. In web hosting, unless you're a giant host, one must specialize in a niche market in order to succeed. That's what I have. It's a very small market and I am a big fish in that little pond, with a steady stream of new clients signing up every month. For a few reasons, I need almost no marketing/advertising effort for this business--one reason being I was the first host in this market, 6 years ago.
Now I would like to launch a second business or "brand" of my business to cater to another niche. I have identified a few candidates and I am almost settled on the one I want. The issue is that for this new brand, I would definitely need marketing/advertising as it is somewhat established and has competition. I am aware of the basics of marketing/advertising but I am busy running a hosting business and would prefer to hire someone to do these, in particular who can do it better than I.
My current business gets from 4 to 18 new accounts each month. I profit around $100 per new account. It has a good name with a good history and reviews etc.
My basic plan is to hire a firm to help me make an identity for the new brand, then build a website for it (perhaps capitalizing on the good reputation of my existing brand) and have them do marketing/advertising and then I will take care of the new clients.
My questions are:
Does this sound like a good plan?
Can you offer any advice as to how to find a good resource for the branding and marketing/advertising? Should I use different resources for each?
Any specific ideas or advice how to market/advertise a web host?
Thank you.
Now I would like to launch a second business or "brand" of my business to cater to another niche. I have identified a few candidates and I am almost settled on the one I want. The issue is that for this new brand, I would definitely need marketing/advertising as it is somewhat established and has competition. I am aware of the basics of marketing/advertising but I am busy running a hosting business and would prefer to hire someone to do these, in particular who can do it better than I.
My current business gets from 4 to 18 new accounts each month. I profit around $100 per new account. It has a good name with a good history and reviews etc.
My basic plan is to hire a firm to help me make an identity for the new brand, then build a website for it (perhaps capitalizing on the good reputation of my existing brand) and have them do marketing/advertising and then I will take care of the new clients.
My questions are:
Does this sound like a good plan?
Can you offer any advice as to how to find a good resource for the branding and marketing/advertising? Should I use different resources for each?
Any specific ideas or advice how to market/advertise a web host?
Thank you.