Product or membership site?

You can do this with a membership site. You can also protect your digital downloads with various software or payment platforms. i.e. JVZ will securely deliver your product after payment. You just upload the file when you set-up your product.

Over the years as a seller, I have found that memberships that charge a recurring monthly fee are the most profitable. Someone seeing a recurring monthly charge of $20 or whatever is much more likely to stay under the radar (like the cost of a pizza you don't think twice about) But its those large "multiple" hundred dollar charges that stick out like a sore thumb.

All of that plus offering a quality product you really can't lose in my opinion!

You could test both out and see which makes more money. I read somewhere people stay on a members site for on average 3 months. So try pricing with that in mind. e.g $10pm or $30 one off. There is a lot you can do just split testing the price.

There's always the risk of theft when it comes to digital products. It's the nature of the business. Much like shoplifting in a grocery store. Or the risk of having a gun pointed to your face as a cashier at the gas station. I would just create the product, secure the download page with DLGuard, and go on with life stress free.

The thing is, on the internet, you cannot be 100% sure no matter how much you spend for it. So like others have said, you can split test the two options and see which one profits you the most.

There will always be someone out there who will buy the product and want a refund after using it or even sell it to a third party for less.

Best thing is to put the product out there, watermark it so that even if it is resold, you still have the credit and make sales.

Creating and selling a product is about making money anyway. Don't waste time worrying.

Put it out there!

Good luck

Get some skin in the game.

Create a simple salespage, perhaps some
before and after pictures of your personal
results in a video format, and sell it.

People will buy if you are confident in
what you're selling and if you're precieved
as an authority.

This marketing agency is wrong.

A membership site doesn't have to
be complicated and people are going
to steal because that's the sin nature
of human beings. You can put measures
in place to discourage it, but you can't
prevent it entirely.

Put up a makeshift page like I have in
your area of expertise, target forums in
the bodybuilding/fitness niche and get
to work.

That little page I created for free on weebly makes
me about $1000 a month in profit and
it only took 3hrs to put up.

People respond to people.

There is a market for what you do.

If you yourself are getting the results
you want to sell, you won't have an
issue selling it.

I highly recommend starting a youtube
account and giving away tips, advice
and making sort of a docu-story of your
life as a body builder and watch as people
are willing to pay you for coaching, services,
products and the like.

I look at Mike Chang and Hodge Twins as
great examples who were just being real with
their target audience and Mike, if I remember
correctly, is a millionaire. Humble guy. Big
guy. And draws a lot of views because he is
passionate about what he does and even more
passionate to help others get the results.

It's not going to be perfect when you get going,
just get it going.

I wouldn't set up a membership site just to deliver a one-time product - too much overhead and in a few months when you really want to launch other features, you likely will have selected the wrong membership site software/system.

As others have said, Ejunkie, JVZoo each have secure download links (links with policies so that others can't download off of the same download link). Over the years there have been other content security products that "sign" products to keep others from accessing them - honestly, they matter less than they ever did...WHY?

Speed and personal touch is more important than ever in the digital products space.

Having sold hundreds of thousands of ebooks and digital products over the last decade I can tell you that the rate of theft or people re-selling your products in my experience is TINY...only 3-4 incidents in all of that time and most of these were people who were relatively harmless because they honestly didn't know what they were doing marketing wise anyway.

Go with a built-in secure download link and get on with launching your product - move fast, enhance your back-end, place branding in your PDF so that even if someone does steal it and send it out to others, they come back to you for more...

I would do both. As some mentioned above, front product, perhaps free, to capture people's emails, then upsell, charge mid XX and then promote your membership.

Remember that marketing (both, product and affiliate) has gone from transactional to relationship over the last few years. You will sell more in the long run if you gain your customers/fans' trust.

You have gold if you know how to use your content properly. The best marketing strategy with content like that is to "sell products." but drive visitors to your site and tell them they can have access to this free video or pdf if they sign up for your news letter. You have to think outside the box. Think inbound marketing. Your content is king and people crave that these days. Information entertainment will influence product sales. its not the size of your content that counts its how use it to your advantage.