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The one thing that's lacking: CERTAINTY in market research...

by theinfomaven
4 replies
.....I would have to say the one thing i'm lacking in my business efforts is CERTAINTY.

I have an awesome work ethic but when I pour myself out and get nothing, it's discouraging.

Example, I recently pulled a "waggenheim" and submitted 20 articles in a niche that had proven itself to pay me consistently on time.

Upon doing so i'm getting optins but no sales.

This is just one of countless such "almost there BUT NOPE!!!" examples.

How do you get a damn sense of CERTAINTY? in this business even when you've done your homework and market/niche/keyword research?
#certainty #lacking #market #research #thing
  • Profile picture of the author Rich Lowe
    Hi,

    Firstly accept that there are no "certainties" and the only way you will know for sure if a project is going to be succesful is if you get it out there and drive some traffic to it.

    Also, I'm sorry to say that a lot of people conduct market research the wrong way and they adopt a poor business model for that market where the odds are completely stacked against them.

    Can you give us anymore specifics?

    Rich
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  • Profile picture of the author theinfomaven
    What specifics do you want to know?

    Almost Every niche I've entered has made sales but hits a ceiling.

    This includes ebooks i've written.

    My market tests work, but when I scale it up it fails.

    It seems that unless I afford a massive media buy there's no hope here. I'm sure i'm wrong but i need proof...

    As for driving traffic to an offer, that's what I do. I get an Idea, I launch it, I test it.

    But every time I've invested more beyond initial tests it doesn't pan out.

    Here's another example. For a YEAR I had an ebook in a very hot niche that made some sales and I had hundreds of affiliates but few referrals. I even contacted them personally to motivate them but nothing.

    I must be doing something wrong or this is all a big joke. I'm leaning toward the former....
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    • Profile picture of the author Matt Bard
      Originally Posted by theinfomaven View Post

      My market tests work, but when I scale it up it fails.
      Sounds like this is the problem. Your market tests are obviously flawed and not giving you the numbers you need to make the correct calculations.

      The formula for knowing your profit is below:

      Traffic x Conversion Rate x Value (affiliate commission, your product price, clickthrough pay...) = Profit

      An example would be if your page is getting about 3000 hits a month (that is 100 a day) and the sales page converts at 2% and you get $25 per sale then:

      3000 x 2% = 60 x $25 = $1500 a month

      So if you are getting Traffic and not making sales then your Conversion Rate is bad. If you are getting Traffic and you have a decent Conversion Rate (at least 2%), you need to find products that pay well.

      1. Increase your traffic.
      2. Increase your conversion rate
      3. Increase the value of the product.

      Once you have reached the best numbers you can for any given niche, then duplicate in another niche.

      Matt
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    • Profile picture of the author John Romaine
      Originally Posted by theinfomaven View Post

      As for driving traffic to an offer, that's what I do. I get an Idea, I launch it, I test it.
      This could be partly your problem.

      Have an idea, sure thats fine, but be sure to test extensively before even becoming involved, let alone launching.

      If it makes you feel any better, I think many of us are experiencing similiar results, myself included.
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