How to market an offer that sounds 'too good to be true'?
I am marketing an offer right now that I think may just sound too good to be true, thus creating doubt in the mind of potential clients as to the legitimacy of the offer.
How do you combat that issue?
This is a service related product which normally is billed monthly, however during service launch we are offering a one time payment option for lifetime service.
I believe this may be costing us sales except with our 'warm market' i.e. current clients of other products, fresh prospects I think may be getting put off by the offer, perhaps...
Part of me just says to pull the lifetime offer and just do a huge discount on the monthly service cost with coupons instead...
Although I really wanted to have the lifetime offer as a big thank you to our current clients and as a way to kick off the service to first movers.
What are your thoughts?
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
Cattle Call ! ...
English Speaking Affiliates Needed To Perform
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
---> Every Family Needs To See This!