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How do you keep the traffic coming from bought expired domains?

by karmadog
4 replies
I mean...If you buy an expired/expiring domain name that has search engine rankings and has daily traffic and you plan to park the domain, can you keep those rankings to keep the traffic coming?


And when people buy expired domains, do they buy them with the idea that even if they have no rankings in the search engine they can keep getting traffic from the backlinks the domain has?

And if so, is there a way to measure the amount of traffic a site gets by analysing the backlinks?


I know nothing about all of this, I'm just trying to figure it all out.


I'd appreciate any help,

Thanks.
#bought #coming #domains #expired #traffic
  • Profile picture of the author irawr
    Banned
    This is a pretty complicated question. From what I understand, if the domain drops it's worthless, it's like a brand new domain. Some registrars will auction the domains without dropping them. If the domain doesn't drop you can setup a site with the same url structure (assuming you knew the site structure) and potentially keep the rankings. You shouldn't steal the content from the old site but you can weight that out yourself. If you just plan on having the old content rewritten (and are getting it done quick) you could theoretically reuse the old content temporarily. If they let the domain expire I doubt they're going to be super aggressive with a DMCA.

    You could use a tool like SR or Moz to estimate the traffic. It's an estimate and the site is likely to have less because it was surely offline for a while. It could fully recover and it might not.

    I'm not really an expert here.
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  • Profile picture of the author writeaway
    If it's branded or is a 'type in' domain, you don't have to do much of anything to keep the traffic gravy train rolling.

    With that said, most people who buy dropped domains buy them to recreate their strongest backlinks.

    They do this to link to a target site and get more SE traffic that way.
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  • Profile picture of the author karmadog
    Is there a way to tell if a domain is getting traffic from somewhere other than search engines?
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    • Profile picture of the author jimbobo2779
      There are a few ways. One way is to build on the original website, i.e recreate the content (keeping copyright in mind) so the website maintains or regains any ranks it had in the past but advertise your new website so you are essentially prequalifying visitors so you are only getting quality traffic to your site.

      Another reason this works is that any sites that link to the domain will continue linking to it so you will maintain (and potentially) gain more links back to the site and continue receiving the traffic from those links.
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