Need some help with Teespring. Help

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Hi,
thank you for taking the time to look at this. Im new to the internet marketing world,but am a very quick learner and pretty savvy. I wanted to get into Teespring becauseI have designed shirts for people before that they liked and think i can do well at this. Im looking to really learn all I can and dive in HARD. All help is very greatly appreciated. So,thank you in advance.

Ive been doing countless hours of video tutorials and started to understand more.
I have a few questions that Im not understanding and can't find answers to anywhere.

I got some really awesome designs that I KNOW will sell to the target audience I need.

I went into Ads Manager- did research- selected to create custom audience- clicked all appropriate interests,demographics,etc

1. When I went to create my add, I selected my Custom Audience and it immediately went to "audience too specific" . I was confused. Potential reach was a about 1 million.
anyone know why this could be?


2. whats the good # to have for reach to potential viewers? is more better as long as its super targeted?



3. I get conflicting thing from people .. CPC bidding and bid .02 cents higher than what FB suggests or let FB do it for you automatically. What do you think has worked best?


4. So I want to retarget people that have clicked,commented,shared on the ad or viewed that page. Can I ONLY do that if its under custom audience? I can't figure out how to retarget my add to them.

5.This one has REALLY been driving me nuts... i see people that come out with shirts and you see its the same campaign over and over because it has so many likes,comments,shares,etc.... but I noticed they changed the picture to the ad.
How do you do that???
So i can have it say, 3 days left or 1 day left, or 1 hour left, etc...
But with the same amount of likes,shares,etc...

Thank you guys soooooooo much in advance!!!
#teespring

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