Value of an affiliate site?
TL;DR - I'm looking to eventually sell one of my affiliate websites, but I'm having trouble calculating its actual worth. Has anybody sold an affiliate site before, and how do you go about calculating its worth?
Long description: It's an authority site, with tons of good quality content. Not a usual crappy review site. It's made 70k+ so far, and projected to make approx 100k by the end of this year from Amazon alone. There's AdSense, too, and you can also utilize the platform for selling your own stuff, easy. Since it's an affiliate site, most of the traffic is from organic searches, and it's all passive income. But recently I've been investing a lot into creating more content, huge buying guides, videos and that type of stuff which will only be worth more in about 6 months to a year when they start ranking better.
I can see how I can easily double net profit figure just from Amazon alone by the end of next year with all the content that I've put out over the course of the last few months. Utilizing additional affiliate platforms, selling ads, selling your own digital and physical products would bring this site's profits to a much higher figure. I'm not doing this because of lack of time.
So how do I calculate the actual worth of this website? Just going by how much the site is making right now doesn't make sense to me, because the content that still isn't ranking is worth a ton, and it's original. It's simply a matter of time. Also, it's in a pretty competitive niche that keeps growing, and ranks for great keywords that if one would exchange affiliate links for their own products, it would be a whole different ball game.
Finally, we have seasonal items that convert and rank better during summer, so the sales have dropped a little now and will pick up by spring. How does that impact the site's worth?
I want to get rid of it because I have other sites that are doing better, and I want to focus on those. I can't find any more time to do this, and I don't want to outsource management of the site because nobody can ever do it right.
Any advice would be very helpful! Thanks!
Long description: It's an authority site, with tons of good quality content. Not a usual crappy review site. It's made 70k+ so far, and projected to make approx 100k by the end of this year from Amazon alone. There's AdSense, too, and you can also utilize the platform for selling your own stuff, easy. Since it's an affiliate site, most of the traffic is from organic searches, and it's all passive income. But recently I've been investing a lot into creating more content, huge buying guides, videos and that type of stuff which will only be worth more in about 6 months to a year when they start ranking better.
I can see how I can easily double net profit figure just from Amazon alone by the end of next year with all the content that I've put out over the course of the last few months. Utilizing additional affiliate platforms, selling ads, selling your own digital and physical products would bring this site's profits to a much higher figure. I'm not doing this because of lack of time.
So how do I calculate the actual worth of this website? Just going by how much the site is making right now doesn't make sense to me, because the content that still isn't ranking is worth a ton, and it's original. It's simply a matter of time. Also, it's in a pretty competitive niche that keeps growing, and ranks for great keywords that if one would exchange affiliate links for their own products, it would be a whole different ball game.
Finally, we have seasonal items that convert and rank better during summer, so the sales have dropped a little now and will pick up by spring. How does that impact the site's worth?
I want to get rid of it because I have other sites that are doing better, and I want to focus on those. I can't find any more time to do this, and I don't want to outsource management of the site because nobody can ever do it right.
Any advice would be very helpful! Thanks!
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