Would [GURU NAME]'s Titles Be as Effective If They Were John Doe?

by 16 comments
I get a lot of spam. I would guess that I'm not the only one. Even with spam filters, there's still an amount of mail that comes in that I have to manually sort out.

On many lists I subscribe to, their subject headers will have something like[List Name] (in the brackets) followed by a subject. I recognize those. And, if I receive them regularly, I'll even remember that I voluntarily subscribed to them.

I notice that a good number of the big name marketers and gurus out there don't do this.

If I didn't recognize their name when sorting by mail, their messages would have been marked as spam and tossed.

In fact, that's happened to a couple of them. I kept getting messages from a marketer. I didn't recognize his name. So, every time I got a message, I marked it as spam, and let the spam filter receive its training! After enough of those, the spam filter catches on and those messages go straight to the junk mail folder.

And, I've heard some people talk about reminding people that they subscribed in the body of the message. Guess what? A large number of actual spam messages--messages I am 100% certain I never asked to receive--say that I subscribed on such-and-such a date. Some even give an IP address; fake, of course, presumably to trick the casual Internet user.

So, a reminder by itself is not a sufficient "proof" that I voluntarily subscribed to your list.

Why don't many people that run lists identify the list in the subject header? Seems a simple thing to do. Does it decrease response rates or something? All I know is that there are lists I look forward to seeing, and if I see a message from[List Name], I stop and read it.

How effective can titles be if they end up getting tossed? A message might have a catchy title--as many spam messages do--but if I don't recognize the sender, it gets junked without being read. So, yeah, if it's a recognizable sender name, I'll open it. But, it just seems that so often around here, people talk about getting people's attention with a title. You know, "Bad news..." and all that. But, do those messages work if sent by someone whose name you don't recognize? Because if they don't, as I would think to be the case, then newbie marketers perhaps need to put more effort into branding (e.g.,[List Name] in headers) and worry maybe just a little bit less about the catchiness of their subject line.

Am I right, or should I just concentrate on creating catchy headlines and hoping my list subscribers don't see it as spam and delete it without reading?
#internet marketing #doe #effective #guru #john #titles
  • Profile picture of the author Takuya Hikichi
    Like many people, I look at the sender's name, then open. Every now and then, I receive emails with subject lines such as "I was blown away..." "You've GOT to read this!" or even "Holy Crap!", but I think I am immune to this.

    What I do with my own email campaign is 99% of the time, I only use same exact subject lines (my newsletter name) for every newsletter issue. The only thing it changes is issue #1, 2, 3...

    This way, people have to open email to read what's inside and if they don't need to read it, they can unsubscribe. But I am not saying this works better based on my split testing or anything. It's just the way I have been mailing. It appears working because people open and reply back.

    Lately though, I am seeing similar headlines from multiple marketers on the same launch. Even though they come from the marketers with emails I normally open, if the subject line says something about "StompnetNet XYZ" and if I am not interested in it, I might delete it. So it sometimes good to keep the subject line the same way as any other issues so subscribers will always open them or unsubscribe.

    I do like using Aweber because people would know if they really did unsubscribe, they wouldn't be seeing the unsubscribe link at the bottom of the email by now.
    • Profile picture of the author Shane Hale
      Frank Kern aka Dean Rankin
    • Profile picture of the author Eric Lorence
      Depends on the name, I have and continue to spam folder many "heavy hitters" because of two or three emails a day from them, that is too much.

      I think some of these "guru's", with their lists in the 6 or 7 digits, not to mention their affiliate army "shock and awe" campaigns are becoming tiresome at best.

      I always tend to remember the smaller name marketers, and appreciate their subtlety and professionalism. Not to mention being able to relate to them better.

      Just my opinion, Best!
  • Profile picture of the author Wendy Woudstra
    Interesting thread. I wonder (show of hands, anyone?) whether you'd be more willing to sign up for a new marketer's list if on the sign-up form they indicated that their list was run through Aweber or other reputable company and you could be sure you could easily unsubscribe.

    That might make for an interesting split-test. I don't think I've ever seen that done before.

  • Profile picture of the author Takuya Hikichi
    What I found questionable is when you receive those emails because you belong to a membership site of some kind and the owners are sending through their internal mailer.

    Then they ask you to send "REMOVE" if they want you to remove. I really don't know if those should be used to send broadcasts. One link unsubscribe is nice instead.

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