Article Marketing Versus CPA, Why I Chose Article Marketing

How about you use article marketing to promote cpa offers?


-John

Two different animals.
CPA is product or service you choose to 'sell'
Articles are a method used to sell a product or service.

you could use article marketing to promote CPA offers :-)

or you could have an optin page that redirects to a cpa offer?.

Hi Phoenix

There's no reason why you can't use article marketing to send any offer to your subscribers and build your list at the same time. You could send them CPA offers, affiliate offers, your own product offers or resell rights product offers.

I agree that you want to give good service to your subscribers but that doesn't prevent you from offering any of the above provided they are a fit for your customers' desires at the time.

As long as you are providing them value!

Joe Bradley

Neither are business models. Also some people use article marketing to send traffic to their CPA offers. Cost Per Acquistion offers are either a way of obtaining leads or earning commissions / revenue, depending on which side of the CPA model you are at. Now owning your own CPA network....now THAT's a business model.

I don't see how, the cpa companies get paid by the advertisers. If the offers do not convert their business suffers. Those companies do not pay them for nothing. With article marketing you can carve out your niche and ultimately scale up the work by going to ppc, offline advertising, or several other paid methods to get things moving faster. Once you have reached a high level you can sell them off if you choose for a huge profit.

Robin,

I think you're on the correct path. Keep building that list. Maintain high quality in every offer you send to your list members. Never compromise on that. Give advice that you know works. Take suggestions from list members about what they would like you to cover in future emails. Be interactive. You'll have a monster list full of people eager for your next contact with them.

Do you give something away on the landing page you're using article marketing to drive traffic to? Is that how you get new subscribers?

John

With marketing, there always seems to be a trade-off.

If we follow one strategy, we'll reap the advantages of that but we'll probably have to let go of something else.

For instance, with affiliate marketing, we do the promotion, but we don't have to create the product or do customer service.

These days, there seems to be a blend with affiliate marketing and customer service, because affiliates are becoming product reviewers, so they have to have the responsibility to sometimes respond to 'their' customers.

With CPA marketing, you're either getting the leads or giving the leads to the merchant.

If you're the affiliate, you don't have to develop the backend, do the customer support, or ship any products.

Most of the successful marketers I know though, do both. They're the affiliate and the product merchant.

They're like a chameleon, constantly doing different things on different days.

Sometimes it's not affiliate marketing or something else. It's doing one or the other at the right time in the right situation.

If you see two groups arguing, discussing or pouring out about a tactic, strategy or even marketing 'rules', the truth is probably somewhere in between or in both places at the same time

Just like employing different strategies at the right time in the battlefield. The marketer with more options and the ability to see both sides usually wins.

There is no one 'best way'.

Fabian