Is August A Bad Month For Sales?

robcole · 08-13-2009, 03:40 PM

Hi everyone,

My sales have dropped to an unbelievable amount this month. This is my first year so I am not sure if this is to be expected in August?

Do many of you guys see a big drop in August?

Thanks
Rob

Mark Hess · 08-13-2009, 03:45 PM

Generally, I've always found the summer to be slower in terms of sales if you're in the IM/MMO niche. But there are some niches out there that do better in summer vs. winter...

JasonParker · 08-13-2009, 03:45 PM

Quote:

Originally Posted by newbie99

Hi everyone,

My sales have dropped to an unbelievable amount this month. This is my first year so I am not sure if this is to be expected in August?

Do many of you guys see a big drop in August?

Thanks
Rob

Rob, I personally think that way of thinking is a myth... you know, in the Summer sales are low and what not.

Are you sure you haven't made some change in your business that could be creating the huge drop in sales?

Ron Douglas · 08-13-2009, 03:48 PM

No month is a bad month for sales. I gladly take them whenever they come.

ivana · 08-13-2009, 03:48 PM

Sales for me are lower as well, and this is not my first year. and last year it dropped dramatically. I make more between aug and may than I do during the summer

Christophe Young · 08-13-2009, 04:15 PM

Been slow for me this month as well. It's not just you.

Daniel Brock · 08-13-2009, 04:18 PM

Summer is bad because people are on vacation. Vacation spots are making bank while online sales are suffering - after all, who has time to go online when you are out having fun?

I have been selling online for 7 years and the summer has always been slow over a wide range of businesses and websites I have owned.

Alex Taylor · 08-13-2009, 04:19 PM

I would imagine most markets change very little, but certain markets might change a lot. Are you selling anything seasonal, or something that might be much more popular in non-summer months?

hugofortin · 08-13-2009, 04:19 PM

Hi,

I don't think this is bad month for IM. Even in December is good for sales.

bye

Hugo

Sham Salih · 08-13-2009, 04:21 PM

I have not noticed a significant drop in sales , but they do tend to droop a little around this time of year.

Ken Durham · 08-13-2009, 04:21 PM

Between the economy and summer it has been a little slower than normal for me. Though my used games sales have climbed considerably this year for obvious reasons. Many retailers use these months to gear up for the holiday season.

ivana · 08-13-2009, 04:21 PM

Quote:

Originally Posted by dbbrock1

Summer is bad because people are on vacation. Vacation spots are making bank while online sales are suffering - after all, who has time to go online when you are out having fun?

I have been selling online for 7 years and the summer has always been slow over a wide range of businesses and websites I have owned.

Totally agree, plus let's say you are selling "summer goods" you will see increase

Let's say you are selling the winter goods, probably not sales at all until September

But don't let that stop you, work on setting up campaigns and September is around the corner!

Sham Salih · 08-13-2009, 04:25 PM

I notice that body building / weight loss product sales go through the roof around summer time.

Mike Shain · 08-13-2009, 04:41 PM

Over my 8+ years experience, I have routinely seen slowdowns in sales over the summer months. This even happens in the adult market. I worked for a major adult affiliate program with over 34,000 affiliates. This gave me a behind the scenes traffic stats for the paysites and hosted ad tools, etc.

During the summer months the kids are out of school and college kids are coming back home - this terribly hinders porn surfing...

My boy/girl twins go back to high school in a couple days (registration was yesterday)

Once the kids are back in school and the college kids are back in their dorms, sales will start to pick up again.

Also when the kids are back in school and mom has the home to herself, she will likely be looking for a way to generate some cash working online.

robcole · 08-13-2009, 05:47 PM

I am in the gaming niche, so hopefully it will pick up when the summer months are behind us. :-)

TonyBridger · 08-13-2009, 05:55 PM

I have always found that every product has its good and bad seasons but they are not all the same. Its best to try to sell a mixture so you don't relie on one sort of outlet. Then your trade is regular

midasman09 · 08-13-2009, 05:58 PM

It's ALL in HOW you promote your product.

Some of my products, "I was told", would NOT sell in December or "end of summer"...because people were "too busy thinking of other things".

Hogwash!

If you have a GOOD product with lots of "Reasons Why" they should BUY, doesn't make any diff the "time" of the year.

However, I've found that if your product is "mediocre"....sales will go down in August and December.

So...answer is; Find products with STRONG reasons to buy.

Midas Man

Maria Gudelis · 08-13-2009, 06:00 PM

Quote:

Originally Posted by Ron Douglas

No month is a bad month for sales. I gladly take them whenever they come.

Now that is just being cheeky!

LOL

I haven't seen a slump in sales...but yes - it depends on the niche. my affiliate sales on even some of my review sites are about the same....

..the biggest jump is in the offline JV opportunities - a lot of 'Let's promote this now to my list so we can get the workshops scheduled in September/October because it is harder to get them in Nov. Dec. during holiday season...so yichs...how many arms can get pulled in soooo many directions!

All good though as Ron says...gladly take them!

maverick8 · 08-13-2009, 06:10 PM

I have also noticed that my sales have dropped this month. Nothing has changed on my part. I hope it's just a month where i am a little unlucky.

MaggieDavid · 08-13-2009, 06:26 PM

You can drive yourself crazing, with this question if you let yourself. I believe that promotion is the key for all niches, and your niches should be spread over several different areas. If you only have one niche, then I think it is putting all your eggs in 1 basket, and let's face it, if your basket is full of eggs and you trip you can lose it all and end up with egg all over! haha

Spread into several niches, and look at getting a good campaign going for each and your Sales should then be stable.

Don't forget we are in a GLOBAL market and every country has their 4 seasons, however with good promotion nothing should be seasonal if you are in the correct niches.

Derek S · 08-13-2009, 06:39 PM

no market is consistent or the same. However most slow periods are predicable if you do a little competitor research...

Grab your top two or three competitors and enter their url into Quantcast.com

Under the traffic chart select "1year" and look to see when traffic dips. I'm sure you will notice a trend across websites in the same niche.

cheers,

Steve Baker · 08-13-2009, 06:51 PM

If you know that summer is traditionally quiet, ramp up your marketing or make a special pre-season offer to create a flood of cash before the quiet time, then go on holidays as well.

Thailandamulets · 08-20-2011, 05:12 PM

these questions and replies are obviously coming from people with no knowledge
Any true internet entrepreneur knows that August is the worst month of the year for both online sales and for google adsense
google adsense will double earnings in December and january
online stores will go dead in august because people are on holiday and they spend their money on the streets parks and beaches not on the internet
I have been doing web marketing since 2004 and am very good at seo
August is pointless doing marketing i found it out.. you bhave to market like hell just to get a few sales.. i do this just because its better than no sales.. apart from my websites dropping, i can see the data confirmed on facebook because any other month gets me about 20 thousand impressions for one link posted to my profile in about one day.. in august the same hot post can stay there for 3 days and get maybe 50 impressions.. so no one is there either.. if the statistics drop on facebook then you know everone is out playing on the beach.. just stay calm and ride through this month sirs.. its normal that it is quiet..

08-13-2009, 03:40 PM	#1
robcole HyperActive Warrior War Room Member Join Date: May 2009 Posts: 101 Thanks: 2 Thanked 4 Times in 3 Posts	Is August A Bad Month For Sales? Hi everyone, My sales have dropped to an unbelievable amount this month. This is my first year so I am not sure if this is to be expected in August? Do many of you guys see a big drop in August? Thanks Rob
	http://www.robselaney.com

08-13-2009, 03:45 PM	#2
Mark Hess Marketing In Underwear War Room Member Join Date: Jan 2009 Location: Pennsylvania Posts: 1,370 Blog Entries: 2 Thanks: 994 Thanked 1,873 Times in 369 Posts Social Networking Contact Info	Re: Is August A Bad Month For Sales? Generally, I've always found the summer to be slower in terms of sales if you're in the IM/MMO niche. But there are some niches out there that do better in summer vs. winter...

08-13-2009, 03:48 PM	#4
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,748 Blog Entries: 4 Thanks: 780 Thanked 1,630 Times in 404 Posts Social Networking Contact Info	Re: Is August A Bad Month For Sales? No month is a bad month for sales. I gladly take them whenever they come.
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - Discover how I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study IT Outsourcing \| Copycat Recipes \| Best Traffic Course

08-13-2009, 03:48 PM	#5
ivana Full Time Affiliate War Room Member Join Date: Dec 2007 Location: Around the World Posts: 794 Blog Entries: 5 Thanks: 99 Thanked 93 Times in 47 Posts Social Networking Contact Info	Re: Is August A Bad Month For Sales? Sales for me are lower as well, and this is not my first year. and last year it dropped dramatically. I make more between aug and may than I do during the summer
	HUGE Discount on Link Building Package \| Cheap Link Packages \| -----FREE SEO Domination Report------

08-13-2009, 04:15 PM	#6
Christophe Young Advanced Warrior War Room Member Join Date: Nov 2008 Location: San Francisco Posts: 586 Thanks: 53 Thanked 92 Times in 76 Posts Contact Info	Re: Is August A Bad Month For Sales? Been slow for me this month as well. It's not just you.
	Under Construction

08-13-2009, 04:18 PM	#7
Daniel Brock Senior Warrior Member War Room Member Join Date: Aug 2008 Posts: 1,628 Thanks: 169 Thanked 934 Times in 254 Posts Contact Info	Re: Is August A Bad Month For Sales? Summer is bad because people are on vacation. Vacation spots are making bank while online sales are suffering - after all, who has time to go online when you are out having fun? I have been selling online for 7 years and the summer has always been slow over a wide range of businesses and websites I have owned.
	Clickbank #1 Best Seller: The Deadbeat Super Affiliate. Click here to learn how to make money online in your bath robe and gym socks!

08-13-2009, 04:19 PM	#8
Alex Taylor HyperActive Warrior War Room Member Join Date: Mar 2009 Location: England Posts: 476 Thanks: 30 Thanked 60 Times in 48 Posts	Re: Is August A Bad Month For Sales? I would imagine most markets change very little, but certain markets might change a lot. Are you selling anything seasonal, or something that might be much more popular in non-summer months?

08-13-2009, 04:19 PM	#9
hugofortin HyperActive Warrior Join Date: Aug 2007 Location: Ottawa, Canada. Posts: 244 Thanks: 4 Thanked 10 Times in 10 Posts Social Networking	Re: Is August A Bad Month For Sales? Hi, I don't think this is bad month for IM. Even in December is good for sales. bye Hugo
	Are you FRUSTRATED because you have no LEADS for your MLM company? Don't make any MONEY from your MLM company? If you have answered YES to these questions, please visit my blog for advices on how to have leads and make money in this Industry. http://hugofortin.com/

08-13-2009, 04:21 PM	#10
Sham Salih Active Warrior Join Date: Sep 2008 Posts: 56 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is August A Bad Month For Sales? I have not noticed a significant drop in sales , but they do tend to droop a little around this time of year.
	Fantastic Business Idea.Awesome Design. Real Revenue Potential. Urgent Sale. Click Now ASAP!

08-13-2009, 04:21 PM	#11
Ken Durham Advanced Warrior War Room Member Join Date: Jun 2009 Location: Chesterton, IN Posts: 923 Thanks: 129 Thanked 193 Times in 153 Posts	Re: Is August A Bad Month For Sales? Between the economy and summer it has been a little slower than normal for me. Though my used games sales have climbed considerably this year for obvious reasons. Many retailers use these months to gear up for the holiday season.
	Webmaster Services List Your Wealth Building Systems and Services for Free Insanity is doing the same thing over and over and expecting a different result ~ Einstein Insanity is doing the same thing over and over and never getting the same results ~ Ken

08-13-2009, 04:25 PM	#13
Sham Salih Active Warrior Join Date: Sep 2008 Posts: 56 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is August A Bad Month For Sales? I notice that body building / weight loss product sales go through the roof around summer time.
	Fantastic Business Idea.Awesome Design. Real Revenue Potential. Urgent Sale. Click Now ASAP!

08-13-2009, 04:41 PM	#14
Mike Shain HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Illinois Posts: 354 Thanks: 103 Thanked 56 Times in 43 Posts	Re: Is August A Bad Month For Sales? Over my 8+ years experience, I have routinely seen slowdowns in sales over the summer months. This even happens in the adult market. I worked for a major adult affiliate program with over 34,000 affiliates. This gave me a behind the scenes traffic stats for the paysites and hosted ad tools, etc. During the summer months the kids are out of school and college kids are coming back home - this terribly hinders porn surfing... My boy/girl twins go back to high school in a couple days (registration was yesterday) Once the kids are back in school and the college kids are back in their dorms, sales will start to pick up again. Also when the kids are back in school and mom has the home to herself, she will likely be looking for a way to generate some cash working online.

08-13-2009, 05:47 PM	#15
robcole HyperActive Warrior War Room Member Join Date: May 2009 Posts: 101 Thanks: 2 Thanked 4 Times in 3 Posts	Re: Is August A Bad Month For Sales? I am in the gaming niche, so hopefully it will pick up when the summer months are behind us. :-)
	http://www.robselaney.com

08-13-2009, 05:55 PM	#16
TonyBridger Warrior Member Join Date: Aug 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Is August A Bad Month For Sales? I have always found that every product has its good and bad seasons but they are not all the same. Its best to try to sell a mixture so you don't relie on one sort of outlet. Then your trade is regular
	http://BackFlipCroc.com/specialoffer The easy one

08-13-2009, 05:58 PM	#17
midasman09 Advanced Warrior Join Date: Jul 2009 Posts: 622 Thanks: 5 Thanked 649 Times in 220 Posts	Re: Is August A Bad Month For Sales? It's ALL in HOW you promote your product. Some of my products, "I was told", would NOT sell in December or "end of summer"...because people were "too busy thinking of other things". Hogwash! If you have a GOOD product with lots of "Reasons Why" they should BUY, doesn't make any diff the "time" of the year. However, I've found that if your product is "mediocre"....sales will go down in August and December. So...answer is; Find products with STRONG reasons to buy. Midas Man

08-13-2009, 06:10 PM	#19
maverick8 HyperActive Warrior War Room Member Join Date: May 2008 Location: , , . Posts: 247 Thanks: 69 Thanked 11 Times in 11 Posts	Re: Is August A Bad Month For Sales? I have also noticed that my sales have dropped this month. Nothing has changed on my part. I hope it's just a month where i am a little unlucky.

08-13-2009, 06:26 PM	#20
MaggieDavid Active Warrior War Room Member Join Date: Apr 2009 Location: Hawkesbury area, Sydney, Australia Posts: 45 Thanks: 5 Thanked 11 Times in 10 Posts Social Networking Contact Info	Re: Is August A Bad Month For Sales? You can drive yourself crazing, with this question if you let yourself. I believe that promotion is the key for all niches, and your niches should be spread over several different areas. If you only have one niche, then I think it is putting all your eggs in 1 basket, and let's face it, if your basket is full of eggs and you trip you can lose it all and end up with egg all over! haha Spread into several niches, and look at getting a good campaign going for each and your Sales should then be stable. Don't forget we are in a GLOBAL market and every country has their 4 seasons, however with good promotion nothing should be seasonal if you are in the correct niches.
	To Your Success Maggie Nichemoz.com Nichebang.com

08-13-2009, 06:39 PM	#21
Derek S Advanced Warrior Join Date: Oct 2007 Location: Waterloo, Ontario, Canada. Posts: 780 Thanks: 6 Thanked 112 Times in 53 Posts	Re: Is August A Bad Month For Sales? no market is consistent or the same. However most slow periods are predicable if you do a little competitor research... Grab your top two or three competitors and enter their url into Quantcast.com Under the traffic chart select "1year" and look to see when traffic dips. I'm sure you will notice a trend across websites in the same niche. cheers,
	--- Work Smart... Not Hard ---

08-13-2009, 06:51 PM	#22
Steve Baker "Offline Dinosaur" War Room Member Join Date: Jun 2009 Location: Qld. Aust Posts: 206 Blog Entries: 1 Thanks: 58 Thanked 22 Times in 18 Posts Social Networking Contact Info	Re: Is August A Bad Month For Sales? If you know that summer is traditionally quiet, ramp up your marketing or make a special pre-season offer to create a flood of cash before the quiet time, then go on holidays as well.

08-20-2011, 05:12 PM	#23
Thailandamulets Sak Yant Join Date: Aug 2011 Location: Thailand Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Is August A Bad Month For Sales? these questions and replies are obviously coming from people with no knowledge Any true internet entrepreneur knows that August is the worst month of the year for both online sales and for google adsense google adsense will double earnings in December and january online stores will go dead in august because people are on holiday and they spend their money on the streets parks and beaches not on the internet I have been doing web marketing since 2004 and am very good at seo August is pointless doing marketing i found it out.. you bhave to market like hell just to get a few sales.. i do this just because its better than no sales.. apart from my websites dropping, i can see the data confirmed on facebook because any other month gets me about 20 thousand impressions for one link posted to my profile in about one day.. in august the same hot post can stay there for 3 days and get maybe 50 impressions.. so no one is there either.. if the statistics drop on facebook then you know everone is out playing on the beach.. just stay calm and ride through this month sirs.. its normal that it is quiet..