Ad Copy for Unique Audience

jbrobb · 08-13-2009, 08:35 PM

Hi Warriors,

Dave Turo-Shields here. I've been marketing online since 1998. I own a counseling center on the south side of Indianapolis, Indiana. What I do is focus most of my IM towards filling our practice. Overall, it's been a lot of fun.

However, my Achilles "Hell" has been writing ad copy. I've studied, memorized Cialdini's concepts and hired ad copy writers. It would be the Holy Grail if I could figure out high converting ad copy for my visitors.

I've ghosted these forums for years. This is my first step into the light.

All for now,

Dave Turo-Shields

Matt Jutras · 08-13-2009, 08:41 PM

Hi Dave,

Welcome aboard...

We do the have a copywriter's subforum here at WF that I'm sure you'll enjoy.

Figuring out ad copy is a skill that takes years and a fair amount of investment in books and course material...but it can be a lot of fun.

Enjoy!

midasman09 · 08-13-2009, 10:42 PM

I learned "Sales" copywriting by finding products similar to mine and studying how they used Headlines, Subheads, Bullet-Points, built Interest and Desire, then Closed. Along with patterning their Order Forms.

I'm sure there are Counseling Centers similar to yours, somewhere. Or, businesses that are similar to your operation, with which you can pattern your Sales Copy after.

A local Chiropractor paid me to create a website with Sales Copy. Knowing nothing about "Chiropracty", I searched other Chiros and how they were "wording" their Sales Pages.

Midas Man

JohnMcCabe · 08-14-2009, 10:35 AM

Here's a couple of ideas for you, Dave...

First, listen to the clients you already have. Ask them why they chose your center over the alternatives. What was important to them when they were making their choice. Listen for both content and for how they phrase things.

Next, spend some time ghosting forums related to your field of counseling. Again, you are looking for both content and tone. Once you have some ideas, you can test them.

Once you know what's really important to potential clients (privacy, office hours, pay plans, whatever), you know what to put in your ads.

From there, it's a matter of testing to find what works. Copywriters may depend on their silver tongues, but those who use copywriters successfully live by 'beat the control'...

08-13-2009, 08:35 PM	#1
jbrobb Warrior Member Join Date: Aug 2009 Posts: 1 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Ad Copy for Unique Audience Hi Warriors, Dave Turo-Shields here. I've been marketing online since 1998. I own a counseling center on the south side of Indianapolis, Indiana. What I do is focus most of my IM towards filling our practice. Overall, it's been a lot of fun. However, my Achilles "Hell" has been writing ad copy. I've studied, memorized Cialdini's concepts and hired ad copy writers. It would be the Holy Grail if I could figure out high converting ad copy for my visitors. I've ghosted these forums for years. This is my first step into the light. All for now, Dave Turo-Shields

08-13-2009, 08:41 PM	#2
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: Ad Copy for Unique Audience Hi Dave, Welcome aboard... We do the have a copywriter's subforum here at WF that I'm sure you'll enjoy. Figuring out ad copy is a skill that takes years and a fair amount of investment in books and course material...but it can be a lot of fun. Enjoy!

08-13-2009, 10:42 PM	#3
midasman09 Advanced Warrior Join Date: Jul 2009 Posts: 622 Thanks: 5 Thanked 649 Times in 220 Posts	Re: Ad Copy for Unique Audience I learned "Sales" copywriting by finding products similar to mine and studying how they used Headlines, Subheads, Bullet-Points, built Interest and Desire, then Closed. Along with patterning their Order Forms. I'm sure there are Counseling Centers similar to yours, somewhere. Or, businesses that are similar to your operation, with which you can pattern your Sales Copy after. A local Chiropractor paid me to create a website with Sales Copy. Knowing nothing about "Chiropracty", I searched other Chiros and how they were "wording" their Sales Pages. Midas Man

08-14-2009, 10:35 AM	#4
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,623 Thanks: 2,685 Thanked 4,390 Times in 2,394 Posts Social Networking	Re: Ad Copy for Unique Audience Here's a couple of ideas for you, Dave... First, listen to the clients you already have. Ask them why they chose your center over the alternatives. What was important to them when they were making their choice. Listen for both content and for how they phrase things. Next, spend some time ghosting forums related to your field of counseling. Again, you are looking for both content and tone. Once you have some ideas, you can test them. Once you know what's really important to potential clients (privacy, office hours, pay plans, whatever), you know what to put in your ads. From there, it's a matter of testing to find what works. Copywriters may depend on their silver tongues, but those who use copywriters successfully live by 'beat the control'...
	Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!"