Slightly Crazy Idea
First, when you want a high price point, you have to deliver on the value. So you want physical product; actual books, real physical CDs and DVDs, all of that. You want bunches of stuff in a box that goes THUD on the porch when the mailman brings it.
But there's another demographic out there.
I love boxes that go THUD on my porch; honestly, I do. But I hate waiting for them, and I hate having to unwrap everything, and I hate having to listen to CDs and watch DVDs for the information. What I really want, more than a box that goes THUD, is everything stripped down.
I don't need all the basic newbie stuff like what PPC and CPA stand for, or why direct sales copy is important. I want the meat. I want the stripped-down bare-bones nitty-gritty of the product as quickly as possible, in the most condensed format.
So has anyone out there tried upselling a more expensive version of the product that cuts out all the fluff, strips back to the most critical data, and delivers that immediately - via streamlined PDF - before the big box even ships?
After all, you're probably following a few hundred people already that aren't doing squat for you.....