Question about marketing

by djl91
7 replies
I was just curious if anyone has marketed to guitar players to help them by using online lessons. I have a particular product that I have personally used and learned from and I want to try to monetize thru marketing lessons. I can't seem to break through and make any sales though. Would anybody be able to help me figure out how/where to start marketing guitar lessons?
#marketing #question
  • Profile picture of the author shaunybb
    There is a lot of money to be made with the music niche and especially in a niche such as guitar lessons etc. You can do very well with being an affiliate and then promoting a guitar product which adds real value and actionable steps to learn the guitar.


    You should first start by doing your market research in terms of keywords and traffic targeting. Then you want to develop a conversion funnel, which you can optimise and tweak in order to become profitable, but remember put your customers needs and wants first then the income will come


    Have a great day!!
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  • Profile picture of the author talfighel
    There is a book on Amazon's website called:

    How I made my first million online and how you can too by Ewen Chia.

    This gives you the basics on how to market as an affiliate marketer.
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  • Profile picture of the author SalesGod
    What's your marketing budget look like? Answer that question first.
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  • Profile picture of the author T S Chan
    You can start giving away some simple guitar lessons (videos)

    Give them away to build a list, and let your autoresponder take care the rest (promote affiliate products)
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  • Profile picture of the author onSubie
    Originally Posted by djl91 View Post

    ... I have a particular product that I have personally used and learned from and I want to try to monetize thru marketing lessons. ...
    I'm not 100% sure what you mean. Is this a product you have used and now want to recommend as an affiliate? Or is this a product you have developed yourself and want to sell?

    For guitar lessons, I would recommend YouTube. There are a lot of amateur lessons and teasers from pro courses that get a lot of hits. You could showcase your skill in videos recommend the product and give some insight into how to get the most use out of it like you did.

    If you are an affiliate, direct them to a squeeze page where you can capture their email and send them to the offer. Have a follow up email series that recounts your personal experiences, recommends the product and gives ips on how to get the most out of it to succeed like you did. Similar to the conent of your YouTube videos.

    You don't really need a blog. Just a YouTube channel with a squeeze page and list to promote the product.

    If this is your own product you are selling, check out some existing products/courses on guitar lessons. There are a few on Clickbank. See what they are doing and look at getting into an affiliate network so others can promote your product.
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    • Profile picture of the author djl91
      Thank you all for the ideas!
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  • Profile picture of the author art72
    Hey Johnny Be Good...

    There are several existing guitar lesson sellers online, why not research [clears throat... Google] Guitar lesson affiliate programs and do one of 2 things...

    1.) Buy the product, go through the sales-funnel, and determine 'their' marketing strategy that's made them successful

    Or

    2.) Maybe request becoming an affiliate, and go through 'their' marketing materials to see what they are arming affiliates with to generate sales...

    I just read recently about a specific 'guitar lesson' series that has generated tons of success, but for the love of Randy Rhodes, I cannot remember where I read the article.

    Eitherway, good luck... Forgive my opening inference to Johnny B Good, just feels familiar to a recurring question being asked repeatedly here by another warrior.
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